In what ways does your media product use, develop or challengeforms and conventions of real media products?
Conventions of a music videoA convention of real music videos is forthe singer to sing into the camera. Wefollowed this convention becausethroughout the music video, the maincharacter is singing in to the camera. Hedoes this for the majority of the videoexcept from a few shots. The first part of the music video is about a man going to work and doing the normal, typical routine for a working day. We challenged the conventions of a ska punk music video by putting this in the beginning of the video. However, we then followed the conventions of a ska punk music video by having the man being rebellious and going against what his typical routine consists of and just acting just how he wants and having a good time.
At the beginning of the music video, the man is wearing a suit and is looking smart. This breaks the conventions of a ska punk character because this is not the type of clothing they wear. The reason we used this idea is to emphasise the contrast of the beginning of the video to the rest of it. The ‘fun’ side of the video, he is wearing casual clothes as well as the other band members. This follows conventions and is more stereotypical of a ska punk attitude. While researching we found out that an apparent convention of colour in punk music videos is red and black. We followed this convention by giving the actor red and black clothing.Business man style Ska punk style
There are three main conventions of a music video which are narrative, performance and concept.• Narrative means there is a story throughout the music video.• Performance means the performance of the band.• Concept means there is a theme behind the video.Music videos can have only one of these conventions, alternatively, they could contain all three of these conventions.Our music video contains the narrative convention and the concept convention.
The story behind the music video is a working class man, getting up for a typical 9-5 day at work, is shows his morning routine and his route to work. This all changes when more instruments start playing and the song gets more upbeat. The man then realises that he doesn’t want to do the tedious office job anymore, he turns around, puts his hand on the camera, the screen darkens then when it comes back to light, he is dressed in his casual clothes in a childish environment with lots of colours. This emphasises the contrast between the normal work routine and just being free and doing whatever he wants. This then carries on for the rest of the video.
Conventions of a Digipak • We have followed conventions of the way the• A convention of The King Blues band’s name is presented on the album cover by album cover is to have the band in using the same font that The King Blues used for the photo, not doing anything but just posing. their CDs. • The name of the band is across the top, again we• They usually have dull colours and nothing bright. have followed that convention. •We broke the convention of having a band photo• The band name is in a block font across the top of the CD case. for the front cover of the digipak. We did try this, however using a location shot for the front cover• The font used is a standard font and it is used throughout all their looked much more professional that the photo we albums and singles. had of the singer. The photo is of a location that was used in the music video.
Conventions of a magazine advertWe used the convention ofhaving the front cover of We have used the samethe album. We have kept it font that The King Blues’simple using a location use on their products.shot. The information at the bottom, features theWe have used ratingsfrom music magazines most popular singleswhich is a common theme which people will moston adverts. want on the album. We followed the convention ofWe followed conventions of presenting the informationhaving a simple font for the about the release date/tourinformation about the CD and dates towards the bottom of theDVD. page.