SlideShare a Scribd company logo
Evaluation
By Victor Chi-Chung Chan
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
My production follows most of the conventions of magazine in the design, especially the layout.
Generally, magazines’ front cover contains the title of the magazine, main image, and some
headings/sub-headings to explain what the contents are in the magazine.
Like the title, I put my magazine’s title on the
top of the front cover. Therefore the audience
can easily recognise my product. The main
image cover most of the cover, since photo
would attract the audience than words. I
followed this convention to place my main
image, which also the photo of its cover story.
Because of its large size of picture, audiences
immediately know the members of the picture
is the highlight of this issue. At the bottom right
of the front cover, a barcode with price
underneath is placed. This is a traditional
design so the audience can easily see the
price.
Title
Barcode
&
Price
Main
image
Front Cover
So it is not hard to observe that the layout of the
magazine mostly follows the conventions of
music magazine, it also happens on the theme.
Since the genres of my project I decided it to be
Rock N’ Roll and Metal, the style of it is usually
gothic and evil.
In my magazine, I followed these conventions.
The fonts style, especially the title - Linvin’ Rock
and the band name of the cover story, is in
gothic style.
Gothic
Style font
For the tones, colour scheme is the best element to present the tone of my product. The themes of the
Rock and Metal genres are usually about death; evil or even anti-Christ, blood is an idea the bands
usually put in their music. So I use the colour red and black for the main tone, red represents blood and
black represents darkness, a theme of devil can be expressed in the colour scheme.
In the contents page, black and red dominate
the whole page, because it’s my magazine’s
style. The fonts are red and the background of
the page (excluding images) is black. In the
double page spread, the background is also in
dark-red with the texture of woods, which has a
tone of depression.
In the double page spread, the
background is also in dark-red
with the texture of woods, which
has a tone of depression.
Double page spread
Texture of
woods
Variation:
All the conventions I followed are about how to catch audience’s attention, they are the best ways to
transfer my idea to the audience visually. But there are still some variations I have in my production to
impact the old ways of magazines.
Since the theme of Rock and Metal are usually
about goth, which the history can be traced back
to thousands of years ago. As a result, the style
of it is old and historical. But in my project, I
planned to make it different. I preserved the
traditions but also added futuristic ideas into
the magazine, because the issue of my
production is about the prediction of the industry
of future. This is a challenge for me because the
theme of the genres is old but I mixed futuristic
elements, like font style and colour scheme, into
it. The secondary colour scheme is blue and
white. They sound a bit opposite to red and
black, that’s the impact I just mentioned. I
observed there are many sci-fi movies are
covered by colour blue, so I adapted blue to
represent future. Also white represents
brightness, opposite to darkness. In the style of
the photography, white is the background of the
photo shoot. It provides an impression of we are
looking at the future.
White
Background
Blue
Futuristic
Font
To explain the idea of this impact, I added a
tagline on the front cover – ‘The futuristic issue’
and ‘The music guide of the future’. I
emphasise ‘future’ on the front cover, even in
the font style. I believe audience would be
interested in how we put this idea into an old-
fashioned theme. The product makes a
chemical effect in it.
How does your media product represent particular social
groups?
There are some stereotypes of this music genres, it’s also represented in my project. The age of
the models is the one I considered carefully. In fact, the age range of Rock and Metal is very wide.
There are some young bands existing, present rebellion like Asking Alexandria, to old artists like
Ozzy Osbourne. But in my project, I chose not to cover all the age range. My theme of the issue is
future, so I picked the models who look young to represent like they are the future of the industry
since they can last long in this industry. Everything is new from them; young social group is a
good representative for future. In my cover story, two members of Reverse Rage represent
young generation.
Young
Generation
Male models were adapted for the photo
shoot. As a matter of fact, males are more than
females in this industry, so the reason I chose
males is quite reasonable. In the stereotype of
male, they are portrayed as strong, superior
in many media. So the models in my photo
shoot look confident. I deliberately used low
angle for the image on contents page. Low
angle can provide an impression to make
characters look menacing and in-charge. The
clothing of male artists is portrayed casual in
my photoshoot. In fact, the fashion of Rock and
Metal can be variable. There are quite many
costumes in these genres. But I eventually
chose my models dressing simple. Because I
observed the music artists nowadays are
dressing quite casually. They usually just put on
T-shirts, instead of gothic costumes like 1980’s.
Simplicity is a trend in this generation, so I told
my models to dress T-shirts in pure colours.
It ended up the members of the band in cover
story dress black and white respectively.
Low angle used for contents page image
Strong arm
of the male
model
The social groups are quite variable; there are not many stereotypes in Rock and Metal genres. But
there is one social group not often appears in these genres. It’s talking about racial group. Coloured
people do not often appear in British Rock and Metal, especially African people. They are usually fixed
to appear in Hip Hop music, but in Rock and Metal, most of the artists are white. Therefore, all the
models in my project are white people.
What kind of media institution might distribute your media
product and why?
Institutions are companies that would publish magazines. The famous ones are IPC Media
(NME), Future plc (Metal Hammer, Classic Rock), etc.
(NME)
(Metal Hammer,
Classic Rock)
(Q Magazine,
Kerrang!, Mojo)
The first thing I would avoid is choosing the institution who have published magazines sharing similar
audience group with me. The blueprint of my project is adapted from NME magazine. So the styles are
quite similar to NME magazine, which is published by IPC Media. Therefore, I would not choose IPC
Media. According to the data, there are many institutions have published magazines with Rock/Metal
genre, but not all of them share the same age range of audiences. Therefore, I choose Future plc to
distribute my product.
NME: Young male
Target readers:
Metal Hammer: Young male
Classic Rock: 35+, male
Q Magazine: Median age 29
Kerrang!: Median age 22
Mojo: Median age 37
There are two magazines published by Future plc - Classic Rock and Metal Hammer. According to the
audience profile, the target audience of the audience of Classic Rock is mature adults whom mean age is
37. Since my magazine’s mean age is 18, so they won’t overlap each other. Metal Hammer’s age of target
audience is quite young, there is no exact number but they claim they are young male who are quite similar
to my product. But Metal Hammer mainly focuses on Metal genre, it does not cover Rock N’ Roll. So my
target audience will be different with other magazines published by Future plc and it will not compete with
them.
Metal Hammer: Young male
Metal genre
Livin’ Rock: Young male ~18
Metal and Rock genre
Classic Rock: 35+, male
Rock N’ Roll genre
different genre
different target reader
My magazine is not only published in a magazine form, but also in other media. In my magazine, there are
competition and festival organised by my media group. The competition aims to choose some new bands
who are willing to involve into the music industry. For the festival, we will invite the most influential bands
worldwide in Livin’ Rock Fest. It also interact with the competition, the final four will perform and the
champion will be chosen in the festival. The festival will be held in different city every year. In my production,
there are following news about the Linvin’ Rock Competition and festival on the contents page. Audience can
win free tickets to the Livin’ Rock Fest in Paris. It helps me extend the influence to worldwide.
Competition Livin’ Rock Festival
Image from contents page
Image from contents page
Image from front cover
Who would be the audience for your media product?
My target audience has been clear since I’ve done my audience research.
In the result of the audience research, most
respondents are students (29 out of 38) and
young adults around 18. Males are more than
females about a half. Therefore, we knew what
the tendency towards music in this audience
range is. My product can be planned for young
audience who are mostly students.
Students(~70%)
Mean age: ~18.02
It also reflects they like Rock N’ Roll the most
(60.53%), followed by Pop (42.11%) and Metal
(26.32%). As a result, I decided my magazine
is made for young adult students, who like
Rock N’ Roll and Heavy Metal. The reason I
didn't choose Pop even they are ranked
second audience love the most, is Pop is not
so related to Rock or Metal much. Instead,
Rock and Metal can be combined in one
magazine since they are usually performed by
bands.
It is not only because of the questionnaire
result, the interview with the teenagers also
reflect a similar idea. According to the interview
in the audience research, two interviewees
called Lewis and Tom, they mentioned that
they like red and blue for the colours, because
they are kind of dark people. I interpret them as
rebellious teenagers. So I picked Rock and
Metal because they are the symbol of
rebellion. The theme of the genres is usually
about demons and death, it fits the young
audiences’ tastes.
Since the audience are mostly students. I
assume that their purchasing power is quite
low because they focus on study instead of
work. It is reflected on the questionnaire. They
prefer a cheaper price for the magazine, like
£2-3 (30.77%), and it is the price range they
usually spend for music magazines for a
regular magazine. So I eventually decided to
price £2.20, a price which students can afford.
As a result, according to the data above, I
decided my magazine is set for young adults,
around 18. They are the representative of
rebellion, so they like Rock N’ Roll and Heavy
Metal. Since they are usually students who
don't have a high purchasing power so the
price of my magazine is quite cheap which is
£2.20.
How did you attract/address your audience?
There are a lot elements can attract the audience. But most audience want some actual stuff
which can only provided by the magazine. This is the feature can make the magazine unique.
Every audience wants to have more features in an issue. Since they are not satisfied by the
information or news anymore. In this generation, these information can be found on the internet,
there must be other media will spread the information from your magazine. Therefore, if I can add
something collectable, audience will be more satisfied by the actual materials instead of words
only.
In my product, I decided to add an A3 poster
in each issue. Posters are quite common but
usefully attract audience. They would like to
collect posters because posters can be posted
for a long period; customers think it’s worth
buying.
More than that, I also designed a trading card
for the cover story artists. Trading card is a bit
different since it is portable. Customers can
even exchange the cards with each other. In
order to address the audience these features, I
use blue bubbles to impact the red on front
cover. So customers can be attracted when
they first see the cover. Then in the contents
page, I use the same colour to lead the
audience to the page where the poster and
reading card are.
on front cover on contents page
Trading card design
on front cover
on contents page
Memo notes to
address the
audience about
this features
It’s not hard to observe that blue is the leading colour to these special features. In addition to poster and
trading card, there is another stuff which audience can get from the magazine. The value of this is much
higher than them - they have a opportunity to win free tickets of Livin’ Rock Festival in Paris by buying
this issue. In the bottom of the cover, I also used blue to address this feature. There is a blue line with white
fonts on the bottom to address this message: ‘WIN: TICKETS TO THE 4-DAY LIVIN ROCK FESTIVAL IN
PARIS’. I put it on the bottom since they are not the most important. Because audience are not 100%
chance of getting the tickets, so I put them in the bottom as it is a secondary bonus.
Only colour is not enough to get their attention.
In order to address them the poster and trading
card are free, I deliberately added ‘FREE’ in a
large font inside the bubbles. So customers will
not doubt about if it is free or not. The message
is very clear, we have to tell the audience
what’s good in the magazine in an obvious and
clear way. For the free tickets of Livin Rock
Festival, I avoid to mislead the audience that
they will surely get the tickets. So I use ‘WIN’ to
imply this is a lucky draw. The language must
be used very carefully to avoid misleading, but
also can attract the audience.
on front cover on front cover
Plug:
Bottom line
on front cover
Inside
the contents
page
Special features are not the only things to
attract the audience. I also address the theme
of the issue clearly. There is a big tagline –
The futuristic issue, it’s telling the audience this
issue is about the prediction towards the future
of the industry.
Inside the contents page, the topics of the
articles, interviews are concentrated on future,
such as new technology, future plans of the
bands, etc. Audience will have a clear vision
about what topics the issue will contain. This is
a good idea that to have all topics
concentrated. So the audience would have
more ideas that what the issue focuses on. If
they know more about the topics, then they will
be more likely to buy it if the theme is what they
are interested.
Tagline
Theme
Inside
the contents
page
“How will they impact the world!”
- This is about the future plans of the
band.
What have you learnt about technologies from the process
of constructing this product?
In the whole project, we relied on the use of technology, because we need many software and
hardware to help us visualise our ideas. From the beginning, we used Microsoft Office
Powerpoint, Words. Then we used a program called Survey Monkey to make the questionnaire.
We had to upload our progress to the internet, so I used Blogger and Slideshare as a platform to
present my work. Google Drive as well, it is a good tool to back up my files in case there is any
accident that the files don't work on Slideshare anymore. After that Adobe Premiere was used to
visualise my interview recordings. During the post-production period, I used Photoshop to make
the front cover and contents page. Also InDesign was used to make the double page spread.
Apart from the software, hardware is also
important to digitalise all the actual stuff. During
the audience research, there was an interview
for the teenagers. I used recorder to record
the sound of the interview. During the
production phase, I used a DSLR to take the
pictures for my product. And at last: computer,
the hardware I used for most of the time, from
research to post-production.
Adobe Premiere (left)
Photoshop (middle)
InDesign (right)
Microsoft Office
Powerpoint (left)
Words (right)
The first thing I learnt is how technology helps me gather information during the research period. All the
research, such as the reader profile of music magazine, I understood their target audience’s tendency, so
my project can be specific for certain audience. I analysed these famous magazines to get their method to
success. For example, most of the magazines about Rock and Pop, their target audience are teenagers to
young adults. Then we can conclude that, if we want to attract younger customers, Rock and Pop would
be the best genres we should focus on.
Internet is not only a method of receiving
information, I also used internet as a tool to
spread messages. During the audience
research, we had to study the tendency of
people around us. So we made a questionnaire
to get these data in order to plan the direction
of the product. The more respondents, the
information would be more accurate. But I
didn't use pens and notes to get these data by
asking people one by one. Instead, I learnt how
to create a questionnaire on the internet by
using Survey Monkey. The message can be
spread out quickly. More than that, this brilliant
website even helped me calculate the
percentage of each item of a question.
Therefore I saved a lot time on calculation; I
could focus on other progress.
After I had gathered all the information, I used Powerpoint to organise them. It is a useful
program that I can present my work in many slides with a lot of pictures to illustrate my
ideas. The information can be more organised since I could order and categorise the
information. People can read my plan and analysis easily.
In the interview, I chose to record but not to film
it. So it was supposed to be only sound instead of
videos. But still created it in a video format. I
didn't film the whole video because I knew it
would make any difference except we can see
the interviewees’ mouth moving. Therefore, I
decided to only record it then I added pictures
and subtitles in a video. I used Adobe Premiere
for this progress. I had used it before but this time
I had to add a lot of words into it. I also added
pictures into it in order to make it look
interesting and dynamic. Because there were
lots of contents in the interview, so many were
required. I had to breakdown the recording into
many parts, I learnt how to edit a short-length
video from that.
Some of the pictures I used in
the video:
During the post-production period, I leant
how the use Photoshop to edit my photos. In
fact, I had studied Photoshop before; I knew
some basic functions of it since I’ve been
using it for photography. But this time, I could
even fix some mistakes and make changes for
something I couldn't control during the photo
shooting. Initially I planned my models would
be wearing black and white T-shirts, but one of
my models didn't have a full-black T-shirt. I
continued the photoshoot on that day then I
tried to fix this problem on Photoshop. I learnt
how to use the quick selection tool to select his
T-shirt. After that I turned this part to black-
and-white. Also there were some spots on my
models’ faces, in order to make their faces
look smooth, I used the ‘spot healing brush
tool’ to erase them.
Before After
Before After
One more piece of software I learnt to use is InDesign. Before that, I only knew how
to use Photoshop to complete designs. But then I learnt to use InDesign since I was
suggested to use it. It is a really good program that helped me composite the
double page spread. Like the space between the paragraphs and columns, I could
set the whole composition before I start. The resolution also ended up in a higher
quality than made in Photoshop. That just enhanced my knowledge about using more
programs to do designing work.
Gap between
columns
Apart from the software, hardware is also important
which I couldn't do without it. During the research
phase, I had to record an interview about what
nowadays teenagers like. I learnt how to use the
voice recorder. For the photoshoot, camera was
essential. But I study photography so I didn't have
many problem on working a camera. Instead, this
was the first time I took photos in a studio. I learnt
how to operate studio lights. It is quite an
interesting experience to me because I could
actually make something the professional
photographers do. They are very essential for the
production because it helped me visualise my ideas.
In studio
Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?
In the whole progression, I now have more ideas and knowledges about designing a magazine
through all the progression.
Looking back at the preliminary
task, we were trying to create a
cover page and a dummy contents
page for college magazine. The
front cover was not designed
thoughtfully; it wasn’t an appeal to
audience. Like the use of colours,
I didn’t consider what the colour
scheme should be used. The
colour of the title and the
background overlap each other.
The language is also not
effectively sending message to the
audience; customers would not
know what the cover story actually
about. I wasn’t considerate on
doing it because I didn't have any
pre-production before making it.
Preliminary Task
Front cover Contents page
dummy
Then when we started our actual project, the first
thing we did was analysing other magazines.
This is an important part before we started the
planning the production. In the magazine
analysis, we picked three music magazines’
front covers, contents pages and double page
spreads. I chose Metal Hammer, NME and
Classic Rock to analyse. I gained some basic
ideas of how those magazines attracting the
audiences’ attention. Every tiny detail on a page
is the designers’ careful plan, such as the colour
scheme, props, costumes or even font size.
Overall, they first make all the details matching
each other; the whole tone will be comfortable to
audience. Like Metal Hammer, they mainly used
a tone of goth and darkness. So the designers
wouldn't add other elements to go against this
theme. The second thing I learnt from magazine
analysis is what we can add to attract audience
that the magazine is worth buying. General
customers like to get more stuff with a lowest
price. So I should think about what I can add into
the magazine. In the magazines i had analysed,
they all had some special features such as
posters or chance to win free tickets. Because
audiences aren't not satisfied by information
only. Instead, there should some actual materials
for them. Therefore, it will persuade them to buy.
Pages from the analysis
The progress following magazine analysis was
audience research. There were two parts of
this process: questionnaire and interview
respectively. In the questionnaire, there were
total 41 people answered my questionnaire.
Most of them are students and around age 18.
So I understood this questionnaire is reflecting
the tendency of young students audience.
Some more questions about what music
genres they like, what price they would like to
pay for a magazine. These information helped
me build up a direction of what kind of
magazine I was going to produce since I know
what it can attract them. In the interview, I
asked two people whom age are also the mean
of the respondents in the questionnaire. The
questions I asked were not anything about
magazine this time. Instead, I asked about their
hobbies. So I know what style my magazine
should be in. This progression helped me build
up a clear idea that would make my product be
an appeal to my target audience.
Planning of the audience research
Comparing the data
After the research, it’s time for me to work on my product. Since I had finished
researching, I could create my own ideas based on the information I’d got. We first
created reader profile. So I would have a clear idea of what my audience were going
to be. This is a very important step. I always looked back at the audience profile to
remind myself what target audience my music magazine was for. For example, what
do they like, is there anything I could do to please them?
Reader Profile Style
After that I had to plan the visual details of the product. I created a pitch document, which is about
how I was going to plan my final production.
After that I had to plan the visual details of the
product. I created a pitch document, which is
about how I was going to plan my final
production. Like the layout plan, how I was
going to compose the images and article.
Also flatplan, I had to think carefully what the
pages were going to be. Would there be a lot
advertisement? Where should the cover story
be put? Just after the contents page or in the
middle of those 80 pages? Those are the
things I had to consider very carefully.
I also planned the sample stylesheet for the
colour scheme so the whole product would look
comfortable. And the last thing is photography
planning, all the pictures appear in my
production should be planned in here. Since I
had learnt the conventions of the magazine
design, I also wanted to make some changes
from it. I mixed the gothic style of Metal genre
with a futuristic style from electronic music.
And the last thing is photography planning,
all the pictures appear in my production should
be planned in here. Since I had learnt the
conventions of the magazine design, I also
wanted to make some changes from it. I mixed
the gothic style of Metal genre with a futuristic
style from electronic music.
Sample of photography planning
When all those planning were finished, I could
finally began my photoshoot. This is quite a
new thing to me even I study photography so I
should have no problem with operating a
camera. But it was the first time I took pictures
in a studio. So it was quite hard to visualise my
ideas from my mind. I had planned what the
production would look like, but I wasn't familiar
with it so the pictures didn't look the same with
what I had planned. In order to solve the
problems, I did some research about studio
lighting. Then I adapted a simple lighting
method - 3 point lighting. The next time I had
the photoshoot again, I controlled the main
light, fill light and the reflective background as a
back light. The photos ended up quite beautiful,
the models looked very dynamic.
IMG_8945.JPG
IMG_8949.JPG
IMG_8962.JPG
IMG_8966.JPG
IMG_8970.JPG
IMG_8974.JPG
IMG_8946.JPG
IMG_8955.JPG
IMG_8963.JPG
IMG_8967.JPG
IMG_8971.JPG
IMG_8975.JPG
IMG_8947.JPG
IMG_8956.JPG
IMG_8964.JPG
IMG_8968.JPG
IMG_8972.JPG
IMG_8976.JPG
IMG_8948.JPG
IMG_8961.JPG
IMG_8965.JPG
IMG_8969.JPG
IMG_8973.JPG
IMG_8977.JPG
Contact sheet
The photoshoot didn't take me so much time,
because I had to spend a lot time on post-
production. It is about how I would make them
look from only some photos to an attractive
magazine product. I used Photoshop for the
contents page and front cover, plus InDesign
for the double page spread. It was a real
challenge for me because I’m not good at
design. Fortunately, my planning helped me a
lot and it led me the direction of my production.
In the whole project, we spent a lot time in research and
planning. It makes me understand the importance of pre-
production. Making a magazine is about knowing what
the audiences want. Through the pre-production, we
sorted out what would attract audience the most. Then I
design my magazine’s features to be fitted to audiences.
Preliminary Task
Front cover
Contents page
dummy
Final
product
Front cover
Contents page
Through the 8 years since The Reverse Rage first staged in Berlin, a lot of great music has been made
such as Go to Hell, Burning Angel and Sounds of Hell. Now their influence has invaded Britain and even
some Asian countries. Such huge success makes people eager to know more about them, behind the stage
– what they are actually like.
R: ‘So many people have asked this
f**king question before (laughter).
We are The Reverse Rage so we usu-
ally look angry on stage and tend to
make Anti-Christ music due to our
music genre. But actually, we are both
married and have children. Our per-
sonal lives should be a little bit differ-
ent than what you’ve seen in concert.’
L: ‘So you guys are actually good
people, aren’t you?’
R: ‘We are always good people, just
swear a f**king lot. (laughter)’
M: ‘I think the general public usu-
ally have a misunderstanding that
rock stars or metal heads must be evil
worshipers, some of them are, I won’t
say there aren’t any, but at least not
all of us. In fact, this image is just a
theme, It’s more like an expression of
our music. To be accurate, we are art-
ists. We haven’t killed anybody (looks
at the camera), don’t worry.’
L: ‘How did you deal with the neg-
ativity towards the change of your
music when the demo of your newest
album –Dead Water was released?’
M: ‘I saw some of the reviews of it
are quite narrow-minded and unfair.
Some said our music is going back-
wards just because we our music gen-
re’s got a bit different. But the logical
gap of them, is we decided to change
doesn’t mean it’s bad. Sometimes
we got quite pissed while looking at
these reviews, like their stubbornness
can destroy our effort in one second.
If you can’t regard music open-mind-
edly, everything must be rubbish to
you.’
L: ‘But I also saw some reviews said
your music is getting boring, not be-
cause of the changed you just men-
tioned, but you have used all your
talent…
M: ‘We accept that kind of com-
ments, at least it’s quite contributing
to us. We do think about that, but
never assure that we will follow their
direction.’
R: ‘For me, it’s all about bad taste. I
can’t judge it — it is what it is. Even if
we put something out that we think
is fantastic we can’t expect everyone
to share our opinion. They have their
right to criticise but I’m entitled to ig-
nore too. People like us not only be-
cause we made good music, but also
we are insistent to do what we want.’
M: ‘Yeah, we can’t only follow the
majority, or otherwise our music will
not be what we want, but…
R: ‘Becomes pop crap.’
The Reverse Rage
R: Ryan Eisenstein
M: Mike Lang
L: Livin Rock journalist
M: We heard of that a lot and
understand what their concerns are.
But something they should under-
stand is good music isn’t limited
by how you play it, but the music
itself. If we think this way of mak-
ing music works, then we will keep
going. We are not bothered whether
it is electronics or guitars or pianos
or stuff… What we think first is the
quality of the music.
R: And we hope the audience won’t
be so f**cking stubborn anymore, we
are determined to change the world
of metal.
Be continued in next page...
Double page spread

More Related Content

What's hot

Main task initial ideas
Main task initial ideasMain task initial ideas
Main task initial ideas
Kate-Anna Smith
 
Media Evaluation - Question 1
Media Evaluation - Question 1Media Evaluation - Question 1
Media Evaluation - Question 1
sashman32980
 
Music mag..[1]
Music mag..[1]Music mag..[1]
Music mag..[1]
psyckraze
 
Lo 3 proposal 1 template
Lo 3 proposal 1   template Lo 3 proposal 1   template
Lo 3 proposal 1 template
Harrison Cole
 
Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2
sangus7
 
Digitialized evalution
Digitialized evalutionDigitialized evalution
Digitialized evalution
TPugsley
 
As media course work- evaluation
As media course work- evaluationAs media course work- evaluation
As media course work- evaluation
Billysmedia
 
LO1 Second Magazine
LO1 Second MagazineLO1 Second Magazine
LO1 Second Magazine
thibbert2015
 
Evaluation
EvaluationEvaluation
Evaluation
PhilMcCormick
 
UNIT 13 LO1
UNIT 13 LO1UNIT 13 LO1
UNIT 13 LO1
thibbert2015
 
As media course work evaluation
As media course work  evaluationAs media course work  evaluation
As media course work evaluation
Billysmedia
 
Factual Project
Factual ProjectFactual Project
Factual Project
ShaniceYates
 
As media course work- evaluation
As media course work- evaluationAs media course work- evaluation
As media course work- evaluation
Billysmedia
 
LO3 Proposal
LO3 ProposalLO3 Proposal
LO3 Proposal
sangus7
 
As media course work- evaluation
As media course work-  evaluationAs media course work-  evaluation
As media course work- evaluation
Billysmedia
 
As media foundation portfolio
As media foundation portfolioAs media foundation portfolio
As media foundation portfolio
Laura
 
As media foundation portfolio
As media foundation portfolioAs media foundation portfolio
As media foundation portfolio
patricksonlaura7158
 
Evaluation2
Evaluation2Evaluation2
Evaluation2
Thomas Everard
 
UNIT 13 LO2
UNIT 13 LO2UNIT 13 LO2
UNIT 13 LO2
thibbert2015
 
My music magazine evaluation new
My music magazine evaluation newMy music magazine evaluation new
My music magazine evaluation new
Rabbeah
 

What's hot (20)

Main task initial ideas
Main task initial ideasMain task initial ideas
Main task initial ideas
 
Media Evaluation - Question 1
Media Evaluation - Question 1Media Evaluation - Question 1
Media Evaluation - Question 1
 
Music mag..[1]
Music mag..[1]Music mag..[1]
Music mag..[1]
 
Lo 3 proposal 1 template
Lo 3 proposal 1   template Lo 3 proposal 1   template
Lo 3 proposal 1 template
 
Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2
 
Digitialized evalution
Digitialized evalutionDigitialized evalution
Digitialized evalution
 
As media course work- evaluation
As media course work- evaluationAs media course work- evaluation
As media course work- evaluation
 
LO1 Second Magazine
LO1 Second MagazineLO1 Second Magazine
LO1 Second Magazine
 
Evaluation
EvaluationEvaluation
Evaluation
 
UNIT 13 LO1
UNIT 13 LO1UNIT 13 LO1
UNIT 13 LO1
 
As media course work evaluation
As media course work  evaluationAs media course work  evaluation
As media course work evaluation
 
Factual Project
Factual ProjectFactual Project
Factual Project
 
As media course work- evaluation
As media course work- evaluationAs media course work- evaluation
As media course work- evaluation
 
LO3 Proposal
LO3 ProposalLO3 Proposal
LO3 Proposal
 
As media course work- evaluation
As media course work-  evaluationAs media course work-  evaluation
As media course work- evaluation
 
As media foundation portfolio
As media foundation portfolioAs media foundation portfolio
As media foundation portfolio
 
As media foundation portfolio
As media foundation portfolioAs media foundation portfolio
As media foundation portfolio
 
Evaluation2
Evaluation2Evaluation2
Evaluation2
 
UNIT 13 LO2
UNIT 13 LO2UNIT 13 LO2
UNIT 13 LO2
 
My music magazine evaluation new
My music magazine evaluation newMy music magazine evaluation new
My music magazine evaluation new
 

Viewers also liked

Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
Victor Chan
 
Planning
PlanningPlanning
Planning
Victor Chan
 
Secondary research
Secondary researchSecondary research
Secondary research
Victor Chan
 
Planning
PlanningPlanning
Planning
Victor Chan
 
Housing issues
Housing issuesHousing issues
Housing issues
bekamop99
 
Daft punk instant crush
Daft punk  instant crushDaft punk  instant crush
Daft punk instant crush
Victor Chan
 
2015
20152015
Warehouse management system
Warehouse management systemWarehouse management system
Warehouse management system
arunvarikoli
 
Warehouse
WarehouseWarehouse
Warehouse
arunvarikoli
 
Budget and Basic concepts
Budget and Basic conceptsBudget and Basic concepts
Budget and Basic concepts
arunvarikoli
 

Viewers also liked (12)

CURRICULUM VITAE PVS
CURRICULUM VITAE PVSCURRICULUM VITAE PVS
CURRICULUM VITAE PVS
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
 
Planning
PlanningPlanning
Planning
 
Secondary research
Secondary researchSecondary research
Secondary research
 
Planning
PlanningPlanning
Planning
 
Housing issues
Housing issuesHousing issues
Housing issues
 
CURRICULUM VITAE PVSzonder
CURRICULUM VITAE PVSzonderCURRICULUM VITAE PVSzonder
CURRICULUM VITAE PVSzonder
 
Daft punk instant crush
Daft punk  instant crushDaft punk  instant crush
Daft punk instant crush
 
2015
20152015
2015
 
Warehouse management system
Warehouse management systemWarehouse management system
Warehouse management system
 
Warehouse
WarehouseWarehouse
Warehouse
 
Budget and Basic concepts
Budget and Basic conceptsBudget and Basic concepts
Budget and Basic concepts
 

Similar to Evaluation

How did you attract your audience?
How did you attract your audience?How did you attract your audience?
How did you attract your audience?
Frogalion
 
Evaluation Power Point Zoya
Evaluation Power Point ZoyaEvaluation Power Point Zoya
Evaluation Power Point Zoya
guestf6f38071
 
Lo2- Be able to generate ideas for an original print- based media product
Lo2- Be able to generate ideas for an original print- based media productLo2- Be able to generate ideas for an original print- based media product
Lo2- Be able to generate ideas for an original print- based media product
Harrison Cole
 
Evaluation23
Evaluation23Evaluation23
Evaluation23
philipos
 
Evaluation23
Evaluation23Evaluation23
Evaluation23
philipos
 
Media studies Evaluation Questions
Media studies Evaluation QuestionsMedia studies Evaluation Questions
Media studies Evaluation Questions
notoriousxx
 
Unit 13 lo3
Unit 13   lo3Unit 13   lo3
Unit 13 lo3
rdecarlo12
 
Ashleigh's media coursework powerpoint
Ashleigh's media coursework powerpointAshleigh's media coursework powerpoint
Ashleigh's media coursework powerpoint
psyckraze
 
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Beth Sumecki
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
Max Schofield
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
Max Schofield
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
Max Schofield
 
My music magazine evaluation new
My music magazine evaluation newMy music magazine evaluation new
My music magazine evaluation new
Rabbeah
 
Magazine planning
Magazine planningMagazine planning
Magazine planning
dankyjosh
 
Evaluation
EvaluationEvaluation
Evaluation
nadia_eman
 
Magazine planning
Magazine planningMagazine planning
Magazine planning
dankyjosh
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
T-Welf
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
Max Schofield
 
Q2
Q2Q2
My music magazine evaluation new
My music magazine evaluation newMy music magazine evaluation new
My music magazine evaluation new
Rabbeah
 

Similar to Evaluation (20)

How did you attract your audience?
How did you attract your audience?How did you attract your audience?
How did you attract your audience?
 
Evaluation Power Point Zoya
Evaluation Power Point ZoyaEvaluation Power Point Zoya
Evaluation Power Point Zoya
 
Lo2- Be able to generate ideas for an original print- based media product
Lo2- Be able to generate ideas for an original print- based media productLo2- Be able to generate ideas for an original print- based media product
Lo2- Be able to generate ideas for an original print- based media product
 
Evaluation23
Evaluation23Evaluation23
Evaluation23
 
Evaluation23
Evaluation23Evaluation23
Evaluation23
 
Media studies Evaluation Questions
Media studies Evaluation QuestionsMedia studies Evaluation Questions
Media studies Evaluation Questions
 
Unit 13 lo3
Unit 13   lo3Unit 13   lo3
Unit 13 lo3
 
Ashleigh's media coursework powerpoint
Ashleigh's media coursework powerpointAshleigh's media coursework powerpoint
Ashleigh's media coursework powerpoint
 
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
My music magazine evaluation new
My music magazine evaluation newMy music magazine evaluation new
My music magazine evaluation new
 
Magazine planning
Magazine planningMagazine planning
Magazine planning
 
Evaluation
EvaluationEvaluation
Evaluation
 
Magazine planning
Magazine planningMagazine planning
Magazine planning
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Q2
Q2Q2
Q2
 
My music magazine evaluation new
My music magazine evaluation newMy music magazine evaluation new
My music magazine evaluation new
 

More from Victor Chan

Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
Victor Chan
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
Victor Chan
 
Digipak advert planning
Digipak advert planningDigipak advert planning
Digipak advert planning
Victor Chan
 
Pitch documents
Pitch documentsPitch documents
Pitch documents
Victor Chan
 
Primary research
Primary researchPrimary research
Primary research
Victor Chan
 
Blur country house
Blur   country houseBlur   country house
Blur country house
Victor Chan
 
Plan
PlanPlan
Contact sheet
Contact sheetContact sheet
Contact sheet
Victor Chan
 
Audience Research
Audience ResearchAudience Research
Audience Research
Victor Chan
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
Victor Chan
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
Victor Chan
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
Victor Chan
 

More from Victor Chan (12)

Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Digipak advert planning
Digipak advert planningDigipak advert planning
Digipak advert planning
 
Pitch documents
Pitch documentsPitch documents
Pitch documents
 
Primary research
Primary researchPrimary research
Primary research
 
Blur country house
Blur   country houseBlur   country house
Blur country house
 
Plan
PlanPlan
Plan
 
Contact sheet
Contact sheetContact sheet
Contact sheet
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
 

Recently uploaded

BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
Parkinson Disease & Anti-Parkinsonian Drugs.pptx
Parkinson Disease & Anti-Parkinsonian Drugs.pptxParkinson Disease & Anti-Parkinsonian Drugs.pptx
Parkinson Disease & Anti-Parkinsonian Drugs.pptx
AnujVishwakarma34
 
Introduction to Banking System in India.ppt
Introduction to Banking System in India.pptIntroduction to Banking System in India.ppt
Introduction to Banking System in India.ppt
Dr. S. Bulomine Regi
 
DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008
Glenn Rivera
 
Lecture Notes Unit4 Chapter13 users , roles and privileges
Lecture Notes Unit4 Chapter13 users , roles and privilegesLecture Notes Unit4 Chapter13 users , roles and privileges
Lecture Notes Unit4 Chapter13 users , roles and privileges
Murugan146644
 
11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx
11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx
11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx
mansk2
 
INSIDE OUT - PowerPoint Presentation.pptx
INSIDE OUT - PowerPoint Presentation.pptxINSIDE OUT - PowerPoint Presentation.pptx
INSIDE OUT - PowerPoint Presentation.pptx
RODELAZARES3
 
Introduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal UseIntroduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal Use
Excellence Foundation for South Sudan
 
1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx
UmeshTimilsina1
 
Demonstration module in Odoo 17 - Odoo 17 Slides
Demonstration module in Odoo 17 - Odoo 17 SlidesDemonstration module in Odoo 17 - Odoo 17 Slides
Demonstration module in Odoo 17 - Odoo 17 Slides
Celine George
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
Scholarhat
 
React Interview Question PDF By ScholarHat
React Interview Question PDF By ScholarHatReact Interview Question PDF By ScholarHat
React Interview Question PDF By ScholarHat
Scholarhat
 
2 Post harvest Physiology of Horticulture produce.pptx
2 Post harvest Physiology of Horticulture  produce.pptx2 Post harvest Physiology of Horticulture  produce.pptx
2 Post harvest Physiology of Horticulture produce.pptx
UmeshTimilsina1
 
7. Post Harvest Entomology and their control.pptx
7. Post Harvest Entomology and their control.pptx7. Post Harvest Entomology and their control.pptx
7. Post Harvest Entomology and their control.pptx
UmeshTimilsina1
 
2024 Winter SWAYAM NPTEL & A Student.pptx
2024 Winter SWAYAM NPTEL & A Student.pptx2024 Winter SWAYAM NPTEL & A Student.pptx
2024 Winter SWAYAM NPTEL & A Student.pptx
Utsav Yagnik
 
Odoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List ScanningOdoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List Scanning
Celine George
 
MATATAG CURRICULUM sample lesson exemplar.docx
MATATAG CURRICULUM sample lesson exemplar.docxMATATAG CURRICULUM sample lesson exemplar.docx
MATATAG CURRICULUM sample lesson exemplar.docx
yardenmendoza
 
Dot NET Interview Questions PDF By ScholarHat
Dot NET Interview Questions PDF By ScholarHatDot NET Interview Questions PDF By ScholarHat
Dot NET Interview Questions PDF By ScholarHat
Scholarhat
 
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
Nguyen Thanh Tu Collection
 
Node JS Interview Question PDF By ScholarHat
Node JS Interview Question PDF By ScholarHatNode JS Interview Question PDF By ScholarHat
Node JS Interview Question PDF By ScholarHat
Scholarhat
 

Recently uploaded (20)

BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
BỘ ĐỀ THI HỌC SINH GIỎI CÁC TỈNH MÔN TIẾNG ANH LỚP 9 NĂM HỌC 2023-2024 (CÓ FI...
 
Parkinson Disease & Anti-Parkinsonian Drugs.pptx
Parkinson Disease & Anti-Parkinsonian Drugs.pptxParkinson Disease & Anti-Parkinsonian Drugs.pptx
Parkinson Disease & Anti-Parkinsonian Drugs.pptx
 
Introduction to Banking System in India.ppt
Introduction to Banking System in India.pptIntroduction to Banking System in India.ppt
Introduction to Banking System in India.ppt
 
DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008DepEd School Calendar 2024-2025 DO_s2024_008
DepEd School Calendar 2024-2025 DO_s2024_008
 
Lecture Notes Unit4 Chapter13 users , roles and privileges
Lecture Notes Unit4 Chapter13 users , roles and privilegesLecture Notes Unit4 Chapter13 users , roles and privileges
Lecture Notes Unit4 Chapter13 users , roles and privileges
 
11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx
11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx
11EHS Term 3 Week 1 Unit 1 Review: Feedback and improvementpptx
 
INSIDE OUT - PowerPoint Presentation.pptx
INSIDE OUT - PowerPoint Presentation.pptxINSIDE OUT - PowerPoint Presentation.pptx
INSIDE OUT - PowerPoint Presentation.pptx
 
Introduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal UseIntroduction to Google Productivity Tools for Office and Personal Use
Introduction to Google Productivity Tools for Office and Personal Use
 
1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx1. Importance_of_reducing_postharvest_loss.pptx
1. Importance_of_reducing_postharvest_loss.pptx
 
Demonstration module in Odoo 17 - Odoo 17 Slides
Demonstration module in Odoo 17 - Odoo 17 SlidesDemonstration module in Odoo 17 - Odoo 17 Slides
Demonstration module in Odoo 17 - Odoo 17 Slides
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
 
React Interview Question PDF By ScholarHat
React Interview Question PDF By ScholarHatReact Interview Question PDF By ScholarHat
React Interview Question PDF By ScholarHat
 
2 Post harvest Physiology of Horticulture produce.pptx
2 Post harvest Physiology of Horticulture  produce.pptx2 Post harvest Physiology of Horticulture  produce.pptx
2 Post harvest Physiology of Horticulture produce.pptx
 
7. Post Harvest Entomology and their control.pptx
7. Post Harvest Entomology and their control.pptx7. Post Harvest Entomology and their control.pptx
7. Post Harvest Entomology and their control.pptx
 
2024 Winter SWAYAM NPTEL & A Student.pptx
2024 Winter SWAYAM NPTEL & A Student.pptx2024 Winter SWAYAM NPTEL & A Student.pptx
2024 Winter SWAYAM NPTEL & A Student.pptx
 
Odoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List ScanningOdoo 17 Events - Attendees List Scanning
Odoo 17 Events - Attendees List Scanning
 
MATATAG CURRICULUM sample lesson exemplar.docx
MATATAG CURRICULUM sample lesson exemplar.docxMATATAG CURRICULUM sample lesson exemplar.docx
MATATAG CURRICULUM sample lesson exemplar.docx
 
Dot NET Interview Questions PDF By ScholarHat
Dot NET Interview Questions PDF By ScholarHatDot NET Interview Questions PDF By ScholarHat
Dot NET Interview Questions PDF By ScholarHat
 
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
 
Node JS Interview Question PDF By ScholarHat
Node JS Interview Question PDF By ScholarHatNode JS Interview Question PDF By ScholarHat
Node JS Interview Question PDF By ScholarHat
 

Evaluation

  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? My production follows most of the conventions of magazine in the design, especially the layout. Generally, magazines’ front cover contains the title of the magazine, main image, and some headings/sub-headings to explain what the contents are in the magazine. Like the title, I put my magazine’s title on the top of the front cover. Therefore the audience can easily recognise my product. The main image cover most of the cover, since photo would attract the audience than words. I followed this convention to place my main image, which also the photo of its cover story. Because of its large size of picture, audiences immediately know the members of the picture is the highlight of this issue. At the bottom right of the front cover, a barcode with price underneath is placed. This is a traditional design so the audience can easily see the price. Title Barcode & Price Main image Front Cover
  • 3. So it is not hard to observe that the layout of the magazine mostly follows the conventions of music magazine, it also happens on the theme. Since the genres of my project I decided it to be Rock N’ Roll and Metal, the style of it is usually gothic and evil. In my magazine, I followed these conventions. The fonts style, especially the title - Linvin’ Rock and the band name of the cover story, is in gothic style. Gothic Style font For the tones, colour scheme is the best element to present the tone of my product. The themes of the Rock and Metal genres are usually about death; evil or even anti-Christ, blood is an idea the bands usually put in their music. So I use the colour red and black for the main tone, red represents blood and black represents darkness, a theme of devil can be expressed in the colour scheme. In the contents page, black and red dominate the whole page, because it’s my magazine’s style. The fonts are red and the background of the page (excluding images) is black. In the double page spread, the background is also in dark-red with the texture of woods, which has a tone of depression.
  • 4. In the double page spread, the background is also in dark-red with the texture of woods, which has a tone of depression. Double page spread Texture of woods
  • 5. Variation: All the conventions I followed are about how to catch audience’s attention, they are the best ways to transfer my idea to the audience visually. But there are still some variations I have in my production to impact the old ways of magazines. Since the theme of Rock and Metal are usually about goth, which the history can be traced back to thousands of years ago. As a result, the style of it is old and historical. But in my project, I planned to make it different. I preserved the traditions but also added futuristic ideas into the magazine, because the issue of my production is about the prediction of the industry of future. This is a challenge for me because the theme of the genres is old but I mixed futuristic elements, like font style and colour scheme, into it. The secondary colour scheme is blue and white. They sound a bit opposite to red and black, that’s the impact I just mentioned. I observed there are many sci-fi movies are covered by colour blue, so I adapted blue to represent future. Also white represents brightness, opposite to darkness. In the style of the photography, white is the background of the photo shoot. It provides an impression of we are looking at the future. White Background Blue
  • 6. Futuristic Font To explain the idea of this impact, I added a tagline on the front cover – ‘The futuristic issue’ and ‘The music guide of the future’. I emphasise ‘future’ on the front cover, even in the font style. I believe audience would be interested in how we put this idea into an old- fashioned theme. The product makes a chemical effect in it.
  • 7. How does your media product represent particular social groups? There are some stereotypes of this music genres, it’s also represented in my project. The age of the models is the one I considered carefully. In fact, the age range of Rock and Metal is very wide. There are some young bands existing, present rebellion like Asking Alexandria, to old artists like Ozzy Osbourne. But in my project, I chose not to cover all the age range. My theme of the issue is future, so I picked the models who look young to represent like they are the future of the industry since they can last long in this industry. Everything is new from them; young social group is a good representative for future. In my cover story, two members of Reverse Rage represent young generation. Young Generation
  • 8. Male models were adapted for the photo shoot. As a matter of fact, males are more than females in this industry, so the reason I chose males is quite reasonable. In the stereotype of male, they are portrayed as strong, superior in many media. So the models in my photo shoot look confident. I deliberately used low angle for the image on contents page. Low angle can provide an impression to make characters look menacing and in-charge. The clothing of male artists is portrayed casual in my photoshoot. In fact, the fashion of Rock and Metal can be variable. There are quite many costumes in these genres. But I eventually chose my models dressing simple. Because I observed the music artists nowadays are dressing quite casually. They usually just put on T-shirts, instead of gothic costumes like 1980’s. Simplicity is a trend in this generation, so I told my models to dress T-shirts in pure colours. It ended up the members of the band in cover story dress black and white respectively. Low angle used for contents page image Strong arm of the male model
  • 9. The social groups are quite variable; there are not many stereotypes in Rock and Metal genres. But there is one social group not often appears in these genres. It’s talking about racial group. Coloured people do not often appear in British Rock and Metal, especially African people. They are usually fixed to appear in Hip Hop music, but in Rock and Metal, most of the artists are white. Therefore, all the models in my project are white people.
  • 10. What kind of media institution might distribute your media product and why? Institutions are companies that would publish magazines. The famous ones are IPC Media (NME), Future plc (Metal Hammer, Classic Rock), etc. (NME) (Metal Hammer, Classic Rock) (Q Magazine, Kerrang!, Mojo)
  • 11. The first thing I would avoid is choosing the institution who have published magazines sharing similar audience group with me. The blueprint of my project is adapted from NME magazine. So the styles are quite similar to NME magazine, which is published by IPC Media. Therefore, I would not choose IPC Media. According to the data, there are many institutions have published magazines with Rock/Metal genre, but not all of them share the same age range of audiences. Therefore, I choose Future plc to distribute my product. NME: Young male Target readers: Metal Hammer: Young male Classic Rock: 35+, male Q Magazine: Median age 29 Kerrang!: Median age 22 Mojo: Median age 37
  • 12. There are two magazines published by Future plc - Classic Rock and Metal Hammer. According to the audience profile, the target audience of the audience of Classic Rock is mature adults whom mean age is 37. Since my magazine’s mean age is 18, so they won’t overlap each other. Metal Hammer’s age of target audience is quite young, there is no exact number but they claim they are young male who are quite similar to my product. But Metal Hammer mainly focuses on Metal genre, it does not cover Rock N’ Roll. So my target audience will be different with other magazines published by Future plc and it will not compete with them. Metal Hammer: Young male Metal genre Livin’ Rock: Young male ~18 Metal and Rock genre Classic Rock: 35+, male Rock N’ Roll genre different genre different target reader
  • 13. My magazine is not only published in a magazine form, but also in other media. In my magazine, there are competition and festival organised by my media group. The competition aims to choose some new bands who are willing to involve into the music industry. For the festival, we will invite the most influential bands worldwide in Livin’ Rock Fest. It also interact with the competition, the final four will perform and the champion will be chosen in the festival. The festival will be held in different city every year. In my production, there are following news about the Linvin’ Rock Competition and festival on the contents page. Audience can win free tickets to the Livin’ Rock Fest in Paris. It helps me extend the influence to worldwide. Competition Livin’ Rock Festival Image from contents page Image from contents page Image from front cover
  • 14. Who would be the audience for your media product? My target audience has been clear since I’ve done my audience research. In the result of the audience research, most respondents are students (29 out of 38) and young adults around 18. Males are more than females about a half. Therefore, we knew what the tendency towards music in this audience range is. My product can be planned for young audience who are mostly students. Students(~70%) Mean age: ~18.02
  • 15. It also reflects they like Rock N’ Roll the most (60.53%), followed by Pop (42.11%) and Metal (26.32%). As a result, I decided my magazine is made for young adult students, who like Rock N’ Roll and Heavy Metal. The reason I didn't choose Pop even they are ranked second audience love the most, is Pop is not so related to Rock or Metal much. Instead, Rock and Metal can be combined in one magazine since they are usually performed by bands.
  • 16. It is not only because of the questionnaire result, the interview with the teenagers also reflect a similar idea. According to the interview in the audience research, two interviewees called Lewis and Tom, they mentioned that they like red and blue for the colours, because they are kind of dark people. I interpret them as rebellious teenagers. So I picked Rock and Metal because they are the symbol of rebellion. The theme of the genres is usually about demons and death, it fits the young audiences’ tastes.
  • 17. Since the audience are mostly students. I assume that their purchasing power is quite low because they focus on study instead of work. It is reflected on the questionnaire. They prefer a cheaper price for the magazine, like £2-3 (30.77%), and it is the price range they usually spend for music magazines for a regular magazine. So I eventually decided to price £2.20, a price which students can afford. As a result, according to the data above, I decided my magazine is set for young adults, around 18. They are the representative of rebellion, so they like Rock N’ Roll and Heavy Metal. Since they are usually students who don't have a high purchasing power so the price of my magazine is quite cheap which is £2.20.
  • 18. How did you attract/address your audience? There are a lot elements can attract the audience. But most audience want some actual stuff which can only provided by the magazine. This is the feature can make the magazine unique. Every audience wants to have more features in an issue. Since they are not satisfied by the information or news anymore. In this generation, these information can be found on the internet, there must be other media will spread the information from your magazine. Therefore, if I can add something collectable, audience will be more satisfied by the actual materials instead of words only. In my product, I decided to add an A3 poster in each issue. Posters are quite common but usefully attract audience. They would like to collect posters because posters can be posted for a long period; customers think it’s worth buying. More than that, I also designed a trading card for the cover story artists. Trading card is a bit different since it is portable. Customers can even exchange the cards with each other. In order to address the audience these features, I use blue bubbles to impact the red on front cover. So customers can be attracted when they first see the cover. Then in the contents page, I use the same colour to lead the audience to the page where the poster and reading card are. on front cover on contents page Trading card design on front cover on contents page Memo notes to address the audience about this features
  • 19. It’s not hard to observe that blue is the leading colour to these special features. In addition to poster and trading card, there is another stuff which audience can get from the magazine. The value of this is much higher than them - they have a opportunity to win free tickets of Livin’ Rock Festival in Paris by buying this issue. In the bottom of the cover, I also used blue to address this feature. There is a blue line with white fonts on the bottom to address this message: ‘WIN: TICKETS TO THE 4-DAY LIVIN ROCK FESTIVAL IN PARIS’. I put it on the bottom since they are not the most important. Because audience are not 100% chance of getting the tickets, so I put them in the bottom as it is a secondary bonus. Only colour is not enough to get their attention. In order to address them the poster and trading card are free, I deliberately added ‘FREE’ in a large font inside the bubbles. So customers will not doubt about if it is free or not. The message is very clear, we have to tell the audience what’s good in the magazine in an obvious and clear way. For the free tickets of Livin Rock Festival, I avoid to mislead the audience that they will surely get the tickets. So I use ‘WIN’ to imply this is a lucky draw. The language must be used very carefully to avoid misleading, but also can attract the audience. on front cover on front cover Plug: Bottom line on front cover Inside the contents page
  • 20. Special features are not the only things to attract the audience. I also address the theme of the issue clearly. There is a big tagline – The futuristic issue, it’s telling the audience this issue is about the prediction towards the future of the industry. Inside the contents page, the topics of the articles, interviews are concentrated on future, such as new technology, future plans of the bands, etc. Audience will have a clear vision about what topics the issue will contain. This is a good idea that to have all topics concentrated. So the audience would have more ideas that what the issue focuses on. If they know more about the topics, then they will be more likely to buy it if the theme is what they are interested. Tagline Theme Inside the contents page “How will they impact the world!” - This is about the future plans of the band.
  • 21. What have you learnt about technologies from the process of constructing this product? In the whole project, we relied on the use of technology, because we need many software and hardware to help us visualise our ideas. From the beginning, we used Microsoft Office Powerpoint, Words. Then we used a program called Survey Monkey to make the questionnaire. We had to upload our progress to the internet, so I used Blogger and Slideshare as a platform to present my work. Google Drive as well, it is a good tool to back up my files in case there is any accident that the files don't work on Slideshare anymore. After that Adobe Premiere was used to visualise my interview recordings. During the post-production period, I used Photoshop to make the front cover and contents page. Also InDesign was used to make the double page spread. Apart from the software, hardware is also important to digitalise all the actual stuff. During the audience research, there was an interview for the teenagers. I used recorder to record the sound of the interview. During the production phase, I used a DSLR to take the pictures for my product. And at last: computer, the hardware I used for most of the time, from research to post-production. Adobe Premiere (left) Photoshop (middle) InDesign (right) Microsoft Office Powerpoint (left) Words (right)
  • 22. The first thing I learnt is how technology helps me gather information during the research period. All the research, such as the reader profile of music magazine, I understood their target audience’s tendency, so my project can be specific for certain audience. I analysed these famous magazines to get their method to success. For example, most of the magazines about Rock and Pop, their target audience are teenagers to young adults. Then we can conclude that, if we want to attract younger customers, Rock and Pop would be the best genres we should focus on. Internet is not only a method of receiving information, I also used internet as a tool to spread messages. During the audience research, we had to study the tendency of people around us. So we made a questionnaire to get these data in order to plan the direction of the product. The more respondents, the information would be more accurate. But I didn't use pens and notes to get these data by asking people one by one. Instead, I learnt how to create a questionnaire on the internet by using Survey Monkey. The message can be spread out quickly. More than that, this brilliant website even helped me calculate the percentage of each item of a question. Therefore I saved a lot time on calculation; I could focus on other progress.
  • 23. After I had gathered all the information, I used Powerpoint to organise them. It is a useful program that I can present my work in many slides with a lot of pictures to illustrate my ideas. The information can be more organised since I could order and categorise the information. People can read my plan and analysis easily. In the interview, I chose to record but not to film it. So it was supposed to be only sound instead of videos. But still created it in a video format. I didn't film the whole video because I knew it would make any difference except we can see the interviewees’ mouth moving. Therefore, I decided to only record it then I added pictures and subtitles in a video. I used Adobe Premiere for this progress. I had used it before but this time I had to add a lot of words into it. I also added pictures into it in order to make it look interesting and dynamic. Because there were lots of contents in the interview, so many were required. I had to breakdown the recording into many parts, I learnt how to edit a short-length video from that. Some of the pictures I used in the video:
  • 24. During the post-production period, I leant how the use Photoshop to edit my photos. In fact, I had studied Photoshop before; I knew some basic functions of it since I’ve been using it for photography. But this time, I could even fix some mistakes and make changes for something I couldn't control during the photo shooting. Initially I planned my models would be wearing black and white T-shirts, but one of my models didn't have a full-black T-shirt. I continued the photoshoot on that day then I tried to fix this problem on Photoshop. I learnt how to use the quick selection tool to select his T-shirt. After that I turned this part to black- and-white. Also there were some spots on my models’ faces, in order to make their faces look smooth, I used the ‘spot healing brush tool’ to erase them. Before After Before After
  • 25. One more piece of software I learnt to use is InDesign. Before that, I only knew how to use Photoshop to complete designs. But then I learnt to use InDesign since I was suggested to use it. It is a really good program that helped me composite the double page spread. Like the space between the paragraphs and columns, I could set the whole composition before I start. The resolution also ended up in a higher quality than made in Photoshop. That just enhanced my knowledge about using more programs to do designing work. Gap between columns
  • 26. Apart from the software, hardware is also important which I couldn't do without it. During the research phase, I had to record an interview about what nowadays teenagers like. I learnt how to use the voice recorder. For the photoshoot, camera was essential. But I study photography so I didn't have many problem on working a camera. Instead, this was the first time I took photos in a studio. I learnt how to operate studio lights. It is quite an interesting experience to me because I could actually make something the professional photographers do. They are very essential for the production because it helped me visualise my ideas. In studio
  • 27. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? In the whole progression, I now have more ideas and knowledges about designing a magazine through all the progression. Looking back at the preliminary task, we were trying to create a cover page and a dummy contents page for college magazine. The front cover was not designed thoughtfully; it wasn’t an appeal to audience. Like the use of colours, I didn’t consider what the colour scheme should be used. The colour of the title and the background overlap each other. The language is also not effectively sending message to the audience; customers would not know what the cover story actually about. I wasn’t considerate on doing it because I didn't have any pre-production before making it. Preliminary Task Front cover Contents page dummy
  • 28. Then when we started our actual project, the first thing we did was analysing other magazines. This is an important part before we started the planning the production. In the magazine analysis, we picked three music magazines’ front covers, contents pages and double page spreads. I chose Metal Hammer, NME and Classic Rock to analyse. I gained some basic ideas of how those magazines attracting the audiences’ attention. Every tiny detail on a page is the designers’ careful plan, such as the colour scheme, props, costumes or even font size. Overall, they first make all the details matching each other; the whole tone will be comfortable to audience. Like Metal Hammer, they mainly used a tone of goth and darkness. So the designers wouldn't add other elements to go against this theme. The second thing I learnt from magazine analysis is what we can add to attract audience that the magazine is worth buying. General customers like to get more stuff with a lowest price. So I should think about what I can add into the magazine. In the magazines i had analysed, they all had some special features such as posters or chance to win free tickets. Because audiences aren't not satisfied by information only. Instead, there should some actual materials for them. Therefore, it will persuade them to buy. Pages from the analysis
  • 29. The progress following magazine analysis was audience research. There were two parts of this process: questionnaire and interview respectively. In the questionnaire, there were total 41 people answered my questionnaire. Most of them are students and around age 18. So I understood this questionnaire is reflecting the tendency of young students audience. Some more questions about what music genres they like, what price they would like to pay for a magazine. These information helped me build up a direction of what kind of magazine I was going to produce since I know what it can attract them. In the interview, I asked two people whom age are also the mean of the respondents in the questionnaire. The questions I asked were not anything about magazine this time. Instead, I asked about their hobbies. So I know what style my magazine should be in. This progression helped me build up a clear idea that would make my product be an appeal to my target audience. Planning of the audience research Comparing the data
  • 30. After the research, it’s time for me to work on my product. Since I had finished researching, I could create my own ideas based on the information I’d got. We first created reader profile. So I would have a clear idea of what my audience were going to be. This is a very important step. I always looked back at the audience profile to remind myself what target audience my music magazine was for. For example, what do they like, is there anything I could do to please them? Reader Profile Style
  • 31. After that I had to plan the visual details of the product. I created a pitch document, which is about how I was going to plan my final production. After that I had to plan the visual details of the product. I created a pitch document, which is about how I was going to plan my final production. Like the layout plan, how I was going to compose the images and article. Also flatplan, I had to think carefully what the pages were going to be. Would there be a lot advertisement? Where should the cover story be put? Just after the contents page or in the middle of those 80 pages? Those are the things I had to consider very carefully.
  • 32. I also planned the sample stylesheet for the colour scheme so the whole product would look comfortable. And the last thing is photography planning, all the pictures appear in my production should be planned in here. Since I had learnt the conventions of the magazine design, I also wanted to make some changes from it. I mixed the gothic style of Metal genre with a futuristic style from electronic music. And the last thing is photography planning, all the pictures appear in my production should be planned in here. Since I had learnt the conventions of the magazine design, I also wanted to make some changes from it. I mixed the gothic style of Metal genre with a futuristic style from electronic music. Sample of photography planning
  • 33. When all those planning were finished, I could finally began my photoshoot. This is quite a new thing to me even I study photography so I should have no problem with operating a camera. But it was the first time I took pictures in a studio. So it was quite hard to visualise my ideas from my mind. I had planned what the production would look like, but I wasn't familiar with it so the pictures didn't look the same with what I had planned. In order to solve the problems, I did some research about studio lighting. Then I adapted a simple lighting method - 3 point lighting. The next time I had the photoshoot again, I controlled the main light, fill light and the reflective background as a back light. The photos ended up quite beautiful, the models looked very dynamic. IMG_8945.JPG IMG_8949.JPG IMG_8962.JPG IMG_8966.JPG IMG_8970.JPG IMG_8974.JPG IMG_8946.JPG IMG_8955.JPG IMG_8963.JPG IMG_8967.JPG IMG_8971.JPG IMG_8975.JPG IMG_8947.JPG IMG_8956.JPG IMG_8964.JPG IMG_8968.JPG IMG_8972.JPG IMG_8976.JPG IMG_8948.JPG IMG_8961.JPG IMG_8965.JPG IMG_8969.JPG IMG_8973.JPG IMG_8977.JPG Contact sheet
  • 34. The photoshoot didn't take me so much time, because I had to spend a lot time on post- production. It is about how I would make them look from only some photos to an attractive magazine product. I used Photoshop for the contents page and front cover, plus InDesign for the double page spread. It was a real challenge for me because I’m not good at design. Fortunately, my planning helped me a lot and it led me the direction of my production.
  • 35. In the whole project, we spent a lot time in research and planning. It makes me understand the importance of pre- production. Making a magazine is about knowing what the audiences want. Through the pre-production, we sorted out what would attract audience the most. Then I design my magazine’s features to be fitted to audiences. Preliminary Task Front cover Contents page dummy Final product Front cover Contents page
  • 36. Through the 8 years since The Reverse Rage first staged in Berlin, a lot of great music has been made such as Go to Hell, Burning Angel and Sounds of Hell. Now their influence has invaded Britain and even some Asian countries. Such huge success makes people eager to know more about them, behind the stage – what they are actually like. R: ‘So many people have asked this f**king question before (laughter). We are The Reverse Rage so we usu- ally look angry on stage and tend to make Anti-Christ music due to our music genre. But actually, we are both married and have children. Our per- sonal lives should be a little bit differ- ent than what you’ve seen in concert.’ L: ‘So you guys are actually good people, aren’t you?’ R: ‘We are always good people, just swear a f**king lot. (laughter)’ M: ‘I think the general public usu- ally have a misunderstanding that rock stars or metal heads must be evil worshipers, some of them are, I won’t say there aren’t any, but at least not all of us. In fact, this image is just a theme, It’s more like an expression of our music. To be accurate, we are art- ists. We haven’t killed anybody (looks at the camera), don’t worry.’ L: ‘How did you deal with the neg- ativity towards the change of your music when the demo of your newest album –Dead Water was released?’ M: ‘I saw some of the reviews of it are quite narrow-minded and unfair. Some said our music is going back- wards just because we our music gen- re’s got a bit different. But the logical gap of them, is we decided to change doesn’t mean it’s bad. Sometimes we got quite pissed while looking at these reviews, like their stubbornness can destroy our effort in one second. If you can’t regard music open-mind- edly, everything must be rubbish to you.’ L: ‘But I also saw some reviews said your music is getting boring, not be- cause of the changed you just men- tioned, but you have used all your talent… M: ‘We accept that kind of com- ments, at least it’s quite contributing to us. We do think about that, but never assure that we will follow their direction.’ R: ‘For me, it’s all about bad taste. I can’t judge it — it is what it is. Even if we put something out that we think is fantastic we can’t expect everyone to share our opinion. They have their right to criticise but I’m entitled to ig- nore too. People like us not only be- cause we made good music, but also we are insistent to do what we want.’ M: ‘Yeah, we can’t only follow the majority, or otherwise our music will not be what we want, but… R: ‘Becomes pop crap.’ The Reverse Rage R: Ryan Eisenstein M: Mike Lang L: Livin Rock journalist M: We heard of that a lot and understand what their concerns are. But something they should under- stand is good music isn’t limited by how you play it, but the music itself. If we think this way of mak- ing music works, then we will keep going. We are not bothered whether it is electronics or guitars or pianos or stuff… What we think first is the quality of the music. R: And we hope the audience won’t be so f**cking stubborn anymore, we are determined to change the world of metal. Be continued in next page... Double page spread