The student analyzed and compared their advertising products to similar professional advertisements across different media. For their advergame, the student noted similarities in theme but preferred the other's art style. For their video, the student wanted to improve scene transitions and fix technical issues. For their print ad, the student thought theirs was too confusing compared to the organized silhouettes in the Coke ad.

1. Evaluation
Your Name Here

2. My Print
• Factors of Persuasion
– How have the producers tried to make you
buy these products? I have included several
key aspects to sell my product. The first
main selling point to my poster is the color
scheme, I have used the main Irn-Bru colors
of blue and orange so the product is easily
recognized but I have made the colors the
main focus of the page making it eye
catching to audiences.
– I have also used the theme of skateboarding
to make the magazine appealing to younger
audiences and it aloud me to use the
gimmick of Irn-Bru giving you super powers.
– Styles of advertising
– What style of advertising has been
used? How successful is it in making you
want to buy the product?
– I have used a more alternative style making
the poster a bit irrational and almost hard to
follow, but this makes it more eye-catching
and I believe more aesthetically pleasing
which is key for selling a good poster.

3. Real Print
• Factors of Persuasion
– How have the producers tried to make
you buy these products? With this Coca-
Cola poster they have focused on the
colors, using the coke re as the main
color but including a mass amount of
different colors in the center resembling
the life coke gives you I guess.
– They have also only used silhouettes in
the poster to make it more arty and
maybe to hit a larger target audience
then a specific group.
– Styles of advertising
– What style of advertising has been
used? How successful is it in making you
want to buy the product?
– I like the way they have kept the poster
quite simple but still can make quite an
impact when focusing all the attention
towards the bottle in the center and all
the colors.

4. My Video
• Factors of Persuasion
– How have the producers tried to make
you buy these products? For my tv advert
using premiere pro I have put together a
set of several clips in a order to make up
the story, I have used the irn-bru selling
point of the drink giving you powers as
the main theme.
– I have also used editing techniques to
make the visuals more appealing, using
the RGB colors pallet to change the
weather in the separate scenes so it gives
a better impact.
– Styles of advertising
– What style of advertising has been
used? How successful is it in making you
want to buy the product?

5. Real Video
• Factors of Persuasion
– How have the producers tried to make you buy
these products? Consider the list we looked at
earlier in the unit.
– The producers have used a very antirealist narrative
to help sell the product by portraying the kids
imaginary friend as a giant monster but showing
through a more realist eye.
– It’s a warm advert which is a key selling point
around this time of year coming up to Christmas,
where people want to be seeing snow and lots of
joy.
– The producers have also used a fantasy theme with
the whole idea of the monster under his bed being
real and befriending the child. This is a good selling
point to there younger audiences and parents.
– The whole advert is focused around the kids
excitement and joy he is feeling on the build up to
Christmas which is very relatable for lots of there
audience.
– How successful is this advert at getting you to buy
the product?
– I believe the advert would be successful at selling
this product as it reaches out to a large target
audience especially around Christmas.
https://youtu.be/Jw1Y-zhQURU

6. My Advergame
• Factors of Persuasion
– How have the producers tried to make you buy
these products?
– The first appealing qualities of my advergame
are the fact its free and easy to play, also the
having Irn-Bru as a key theme as well as
sponsor helps give more of a larger audience.
– The theme of skate boarding reaches out to
peoples desires such as child hood dreams of
skateboarding or even just ambitions towards
that career, as well as to people who admire
famous skateboarders and just enjoy the topic.
– The theme of skateboarding also is good at
reaching out to younger and older audiences
giving for a larger target audience.
– Styles of advertising
– What style of advertising has been used? How
successful is it in making you want to buy the
product?
– I believe it would be successful in selling
because it has a nice all round nostalgic theme
which can reach a wide range of folk, as well as
having the big name of “IRN-BRU” backing the
game.

7. Real Advergame
• Factors of Persuasion
– How have the producers tried to make you
buy these products?
– With this McDonalds game they have used
the theme of there actual chain to sell the
game, the whole concept of running the
place reaches out to peoples child and
career desires, as well as using a big name
as a way to make it more appealing.
– The game also has a creative aspect allowing
you to make the decisions of what change
within the chain, this if fun to people
because it gives them more power and
control.
– Styles of advertising
– What style of advertising has been
used? How successful is it in making you
want to buy the product?
– I believe just using the name of McDonalds
is a easy way to sell the game and using the
theme of running one your self is a good
way to reach out to people desires, it also
has a challenge in keeping it running which
gives people a reason to keep playing.

8. • Compare each of your products to the similar professional advert
• These two products each share the same theme of a soft drink as well as sport being the
main game genre, they both require you to collect the sponsored drink to continue in the
game.
• My product also has a character design section to the game allowing more creativity.
• The difference in the mechanics are my game has the animation of the kick flip where as the
other just moves along the screen.
• My product has strengths in the content of what you can do but I prefer the art style on the
other even though it has less detail it looks better and more like a professional game.
• To change my own I would make it look more aesthetically pleasing as well as make the
animation of the jump a bit smoother and clearer of what he is doing.
Advergame Comparison

9. Video Comparison
• Compare each of your products to the similar professional advert
• The two products all share a family friendly appeal to them both with happy outcomes as well as a
good message, they both also follow a antirealist narrative but have realistic message with mine
showing inhuman powers and the real has a monster, however mine shows to help others and the
real shows a message of trust.
• However the real advert follows a much clearer and well filmed video with several shots and lots of
editing.
• I would like to re-edit mine and learn how to make it jump from the scenes much clearer, as well as
re shoot some of the shots as there were several bad shots that we couldn't’t use, as well as blurry
scenes and shaking.

10. • Compare each of your products to the similar professional advert
• The two posters both use the colors on the page as the main selling point to catch the audiences
eyes, both making the page full of vibrant color so that it is hard to miss. They both also include a
short slogan in the center of the page not including loads of text.
• However mine includes a photo we took ourselves where as the coke one have used lots of
silhouettes to send the message of life that coke gives you, with things such as planes and
butterflies that resemble hot weather to most.
• I would have liked to make mine look a bit more organized and not as confusing, if I was to change
it I would keep more to the theme of sun as it is a good selling point for a soft drink brand.
Print Comparison