The document provides an evaluation of television advertising and advergames for Irn-Bru. It analyzes the structures, techniques, persuasive factors, and styles used in a real Irn-Bru TV commercial and Pepsi advergame, and compares them to the student's own Irn-Bru commercial and advergame projects. The student notes similarities and differences between the technical qualities and production approaches used, and identifies strengths and weaknesses in their own works.

1. Evaluation
Allan Godin

2. Real Video
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
editing techniques, etc? Why have
these decisions been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?

3. • Structures and techniques of TV advertising
• Shots used for the real advert have been made to show different
emotions and contrast when drinking the IRN-BRU, additionally,
the images have been used to show what it’s like drink the BRU
with a moody old people’s home to a bright flashing laser tag
arena. This contrast makes the IRN-BRU seem like a fun energetic
drink that makes you feel great. The editing used in the advert like
the zooms on the people to the extra lighting in the laser arena.
• Factors of Persuasion
• The producers have made the IRN-BRU look like a drink that will
help get out of many situations which is something people need
every so often.
• Styles of advertising
• The advert uses entertainment to make the audience laugh at the
people and their actions. This makes people think they would have
the same amount of fun with IRN-BRU. This is successful in making
people want to buy the drink as they use the entertainment of the
advert to block anything you could be thinking of the drink.

4. My Video
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
editing techniques, etc? Why have
these decisions been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?

5. • Structures and techniques of TV advertising
• Images used in the advert were the Irn-Bru logo and text to
show the product and a small quote. The shots used are a
variety of long, medium and short shots along with long and
high angles mixed in to make people look more powerful and
weaker. The different editing techniques are the ones used to
make the scene look more bright, lively and happy. The
reason this was done was to show the power of Irn-Bru.
• Factors of Persuasion
• the factor used us Scarcity, since people want more rising up
to bullying and this advert throws the benefits of that
forwards.
• Styles of advertising
• With the use of entertainment, the advert makes the
audience also want to rise against bullying and protect them
and their family/friends. This is successful in making people
want to buy Irn-Bru since they would see the hero as an
inspiration to do good to the world.

6. Real Advergame
• Structures and techniques of
advergames
– How has it been put together,
what images/characters have
been used? What are the
obstacles to avoid/collectables to
collect etc? Why have these
decisions been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?

7. • Structures and techniques of advergames
The way this game has been put together is to show off this strong Pepsi-man as the main
character and centralizing him so you know it’s all about him and the background is secondary.
The different images used represent the different locations for example the fire level all has a
red tint whilst the sunny level has a white tint from the different lightings used.
Obstacles come under anything that Pepsi-man can run into, trip over, and fall into. For example,
a car he can run into, a barrel he can fall over, and a pit he could fall into. Whilst all this is
thrown at him he must collect the Pepsi cans. These decisions have been made to show the
player what Pepsi-man would go through to enjoy a refreshing Pepsi and challenging the player
to see if they’re up to the same task.
• Factors of Persuasion
I believe the producers have tried their best to make Pepsi seem like the one true drink since it
makes you think that if you drink it you’ll become similar to Pepsi-man body wise and have the
freshness to keep you going for days. With all these factors used unlike many games advertising
stores this one makes you want to be the main character.
• Styles of advertising
The style of advertising is b using one main person, object, or place to make the product look
better or stronger than the things around it. In this advert they used a man which symbolizes
Pepsi to make Pepsi look like the strongest and most powerful thing around.

8. My Adverg0ame
• Structures and techniques of
advergames
– How has it been put together,
what images/characters have
been used? What are the
obstacles to avoid/collectables to
collect etc? Why have these
decisions been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?

9. • Structures and techniques of advergames
• The different images used in my game try to be as accurate as possible with
their physics and the way they move or opened. My characters were made
to have completely different styles. The bully being this tall brute that looks
like he wouldn’t be phased by anything, the hero of the game has been
made small to make him look like an underdog of the game needing to rise
and save everyone from the bullies.
• Obstacles that are in the game are the bullies since they will defeat the hero
if they catch him and you would restart from the beginning, there was going
to be ground obstacles but would’ve took to long to fix all together.
• Factors of Persuasion
• The advert makes it seem like it will allow you to rise above some of life’s
most difficult challenges. Additionally, it makes IRN-BRU look like a product
that would make people stand up for themselves and others around them
instead of just standing by and watching evil unfold before their eyes.
• Styles of advertising
• The style of advertising is by making said product want you to feel more
powerful or strong. This is successful because it makes the buyer of the
product want to look like that or get given that power for a short period

10. Video Comparison
• Compare each of your products to the similar professional advert
– Discuss the similarities and differences? Reference the technical qualities of
your advert compared to the professional one (does yours show off any
interesting/visual impressive skills)? What techniques did you use to produce
it? What was difficult/complicated to do? What are the strengths and
weaknesses of your own advert? How would you change your advert if you
could do so?
Similarities:
Differences:
The difference between the two
adverts is the way that the real
one has added comedy with it
still flowing well.

11. Advergame Comparison
Similarities:
Similarities of the games is how the main
character is also the main advertising plot
line the advert has. Additionally, the UI Is
similar with the the ammo count and the
their collected counter.
Differences:
Differences between the two is firstly, the real game
is designed to look realistic whilst my game is made
with flat 2 characters. Additionally, my game is set
just in a school whilst the real game has multiple
levels with different background effects.
To create my game animation I used drawings I’d created and made a short walk cycle for them. The
difficulties of this is how to create a good pixelated cycle that could still look smooth. The strengths of
my game was how well most of it flowed, and how the drawing style stayed together and didn’t split
apart. On the other hand, some weaknesses is how there isn’t a climbing animation for the ladders and
that the throwing of the IRN-BRU doesn’t look smooth it’s very stiff. If I could change some parts of the
advert, I would take my time to fix the climbing animation along with the throwing animation.
Additionally, the bully punching animation isn’t very clear so I would also fix that up