From feedback on his film trailer, poster, and magazine cover from his target audience, the student learned that: - His use of genre conventions was effective in appealing to the audience. - The products fit the post-apocalyptic horror genre well and received positive reactions. - The film trailer conveyed themes of survival and hopelessness successfully. - Strengths included effective use of conventions, professional appearance, fitting the genre well, and creating relatable protagonists. - Weaknesses were unclear typography in the poster and need for more variation in settings and eye-catching elements in the trailer.

1. Audience Feedback
Summary
By Ryan Talmage

2. What have I learned from my
audience feedback?
From my target audience, the feedback that I had received shown that my Ancillary products and Film
trailer were a success as they were appealing and received a positive reaction towards my target
audience. This showed that my products also fit the Post-Apocalyptic Horror genre very well.
From multiple members of my target audience, I have learned that:
•
My film trailer was very engaging to watch and had used the conventions well in trying to convey the
themes of survival and hopelessness well. Form was also used very well in appealing to my target
audience.
•
My film poster was appealing as it related back to the theme of hopelessness seen in my trailer and it
related back to the genre.
•
The magazine cover was well received by my target audience as it was conventional of the form as it
included all of the conventional element of a traditional horror magazine. The magazine also was
effective in its use of layout and imagery.
Overall, my production tasks were a success as its use of conventions and style were appealing to the
audience of the Post-Apocalyptic Horror Genre.

3. What went well with my products and
what were the weaknesses?
The strengths of my products were:
•
Use of conventions were used well
•
Products look professional
•
All products fit the genre well
•
The layout of my magazine was effective in attracting my target audience
•
Imagery used in all products portrayed the themes and genre effectively
•
Created protagonists that you could root for in Film Trailer
•
All products create an effective promotional package suitable for the horror genre.
The weaknesses were:
•
Film Poster could be clearer in terms of typography
•
Bigger variation of settings needed for film trailer
•
Film trailer needs to be more eye-catching
Overall, my strengths show that I have created a successful and effective line of products through the use of conventions,
form and promotional package. The weaknesses are only minor and do not overall bring down the quality of my products.

4. How did I receive feedback from my
target audience?
By receiving feedback from my target audience, I have found out different ways in which I can improve on
my products and what went well. I collected this information using:
•
My questionnaire allowed me to easily find out what went well and what needs improving within my film
trailer and ancillary products. I also found out how I appealed to my target audience. My results were
extremely helpful as they were detailed and responsive which improved my work greatly. I found out
that my use of conventions and the technical areas all appealed to my target audience and fit the genre
well which put me on the right path into making my film trailer and ancillary products more effective and
engaging.
•
The use of a focus group helped me as it allowed me to further conclude that my products were
engaging, conventional and appealing. This therefore showed that I have effectively created appealing
and successful products that are both professional and of a high quality standard.

5. Based on audience feedback, how
might I improve on my products?
Film Trailer
•
I would use a bigger variation of locations to further emphasise the isolation and the themes of death and hopelessness.
•
More alternating costumes to create a bigger sense of a journey and how time has passed.
•
The use of camerawork could be improved by including more variation in camera shots rather than just the conventional
ones.
Film Poster
•
I would try to have a more conventional layout to make the poster more appealing to my target audience.
•
I would portray the two protagonists as more vulnerable by using a low-angle camera shot.
Magazine Cover
•
Edit the image more effectively in order for the magazine cover to look more professional and appealing to the target
audience.
•
Include more coverlines to successfully appeal to my target audience more.
•
The background is too basic so I would include a location that is conventional to the genre as well as a typical horror
magazine cover.