A quick guide to facebook page interaction...

1. FACEBOOK PAGES
Some simple ways to get more
interaction on your pages

2. Introduction
• This guide isn’t the be-all and end-all it’s
meant to be a smart simple guide to how to
get interaction going on a brand page.
• Exactly what strategy will work for YOUR
business isn’t included. Test everything.
• Have fun with this otherwise

3. WHAT CAN I POST?

4. Images
• Images are huge on facebook. Not
just photos but also images with
nicely presented text or used to
achieve any of the tactics
mentioned further in.
– You’ll be inspired how to use
them as we go along.
– “Good” imagery isn’t necessarily
expensive or professional

5. Statuses
• A status update can be any one of a hundred
different things.
• As Facebook is a social platform the more
“human” your updates are the better.

6. Content Curation
• It’s important to recognise that there is a lot of
amazing Niche content out there that wants to be
distributed.
• If it’s on brand and interesting to your fans don’t be
afraid to share it.
• “Most of the smart people don’t work for you.” So if
there is great relevant content don’t be afraid to link to
it and use your other techniques to spark discussion.

7. Blog/Article content
• If you have good quality well written content
it can be a great way of not only engaging
users but also of driving them back to your
site.
– Not for everyone unless you have the content

8. Video
• If you have branded or brand familiar video
content this can be great.
• Funny, useful and interesting video can really
spark discussion
– Important to note that this usually builds with
consistent storyline over time. One video may not
be enough.

9. GETTING THAT INTERACTION

10. Milestones
• Milestones for Likes can be
used to incentivise fans with a
“reward” when a certain
number is reached.
– Have the rewards in series
(100, 250,etc.)
– Set out how you might reward
them
– Rewards don’t have to be very
special

11. Quotes
• Everyone loves quotes
from smart, funny or
famous people.
– Use quotes around your
topic keep it on brand
– If possible lay them out on
images with nice typefaces.
Include brand logos (very
small)

12. Like Baiting
• It may sound silly in the abstract but you can
use this method to get fans to engage easily
– Like this if you think we should have won last
nights game.
– Every time you “like” this status we send an
underperforming players phone number to
Newscorp.

13. Agree/disagree
• True or False or Agree/Disagree questions are
a great way of sparking comments and getting
debate going.
– Agree/Disagree: Trappatoni is really to old to be a
manager at this level.
– True or False: Soccer players are all a bit soft.

14. A or B
• A great way to spark debate among fans is the
A or B question.
– Sean St. Ledger or John O’Shea at centre half?
– Stuffed in the luggage or sent home by courier.
What’s the best way to bring home holiday gifts
and why?

15. Blankety blank
• A simple engaging way to discuss a brand or
industry area. Remember it’s short sharp and
easy for easily distracted facebook users.
– The perfect place to watch the match is at ______
– Tea and _____. Perfect for the early games.

16. Friend taggers…
• These have been around a
while and are still useful. If
you can be creative and
fun with the images.
– An image with caricatures of
the Irish team
– Image with various fun
invented characters

17. Highlight Loyalty
• Who do you notice
commenting and liking
a lot. Highlight them as
a Fan of the Month. Or
be more brand specific.
– Fan of the
Month, Featured
Fan, Superfan

18. Landing pages?
• You can’t have a default
landing page you define
anymore.
• BUT you CAN manipulate
your timeline for a similar
effect and you can be
imaginative with it.
• Wall/Timeline have been
found to me most effective
generally anyway.

19. Product/brand proud
• A quality creative brand image can be useful
and powerful. Don’t be afraid of posting about
your brand or product.
• Make sure it has some relevance to your
market
• Don’t do it all the time. Stick to quality.

20. Variation
• Don’t beat the same drum constantly. Change
things up.
• If you have a brand that operates in several
demographics, reflect that.

21. Moderation
• This is YOUR house and you make the rules
about behaviour.
• Tell people up front what kinds of behaviour
and commenting are ok and what isn’t
acceptable.
• Enforce the rules.

22. Well, get in touch then…
www.primaryposition.com
Info@primaryposition.com