Coca-Cola's advertisement promotes their slogan "Open Happiness" and aims to appeal to consumers' desires for comfort and optimism. The ad features bright colors, toys, and images that draw attention and aim to attract both children through colorful images and adults by appealing to their inner child. It also illustrates how technology like smartphones can disconnect people, but drinking a Coke together can help reconnect them. The ad is meant to trigger feelings of fun and fulfill basic human needs like social connection according to Maslow's hierarchy of needs in order to persuade viewers to purchase the product.
It all started way back in 1753, when Egbert Douwe, together with his wife Akke
Thijssis, opened their first shop in Joure, in The Netherlands. Up until World War I,
they sold a variety of goods in their store, but mainly tea, tobacco, and of course,
coffee. The little store on Midstreet flourished.
Wearable Technology - Learning, Connecting, Monitoring and Posing Seymourpowell
Probably the most discussed technological advancements since the iPhone was introduced, wearable technology embodies the unavoidable and fascinating era of enmeshing computers and advanced electronic technologies onto our selves – through accessories and clothing. In sci-fi speak – it is the biological integration of electromechanical elements for the benefit of the human self. Cyborgs, then.
In this article I will explore four key questions with wearables –
Will wearable technology make us more skilful?
Will it make us more connected?
Will it make us healthier?
Will it be stylish?
In each, I will strive to understand the potential and concern for technology in these areas and explore how effective this tech is at replacing something inferior, or not.
A Raihsa PLM possui como ferramenta de simulação o NX CAE da Siemens, que permite simular e validar projetos com custos reduzidos e alta confiabilidade, além de gerar menor impacto ambiental pela redução do número de protótipos.
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Apples Think Different Ad
The think different vintage campaign used by Apple was the turning point to the reputation and economic situation of the company in the market. The campaigns great back ground, context and visual presentation worked for apple making it successful and outstanding in the market which saved it from a state of impending bankruptcy. Its success was highly enhanced by the effective use of pathos, ethos and logos which make it appear ancient though a modern brand advertisement. These three convince the audience or customers how the company thinks differently. The great turn around could have not been in place were it not for Steve Jobs who after being fired in 1985 was recalled in 1997 and found the company only four months to bankruptcy. His strategy to returning the company to glory was through improving the companies advertising after they had been spending a lot of money without returns.
In a campaign which ran from 1997 to 2002, Jobs used two strategies namely the TV commercial and a print campaign. In this paper, we shall look at the effectiveness of the ethical appeals or credibility used to convince the audience, the impact of emotional appeals used and finally the logic or clarity of the claims used which are the strengths in the campaign that led to the revival of Apple.
The commercial starts with a 60 seconds black screen with the announcer Richard Dreyfuss, an American actor narrating several quotes from notable revolutionists starting with the manifesto “Here’s to the crazy ones by Albert Einstein” followed by the words; “The misfits. The rebels. The trouble makers. The round pegs in the square holes. The ones who see things differently. They are not fond ofrules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do”. As the voice speaks, the images of several revolutionists flash over the screen beginning with Albert Einstein, Martin Luther King, Mahatma Gandhi, Mohammed Ali, Bob Dylan, Yoko Ono and Ted Turner just to mention a few. The list of inspiring images ends with the image of an anonymous girl which is followed by the disappearance of the think different into white, Apples Logo and the commercial ends. The print ad comprised of billboards, posters and magazines which had one of the inspiring characters, the words think different and the multicolored Apples logo. The posters and billboards were placed on famous cities like San Francisco while the magazine ad was available in Newsweek and other mainstream magazines.
The campaign uses logos or reasoning effectively by honoring great revolutionists while using the ration that positive change is brought about by creative thinkin.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
1. The ad on Coca Cola is categorized under Happiness. Coca-Cola to Uncap
'Open Happiness' is a catchy frame of logo and an eye opener as new Ad Push,
which seeks to tap consumers' longing for comfort and optimism, bears stamp of CEO
Kent. The product being advertised is a famous drink .
The brand of the product is Coca Cola. This is a successful name for the
product because it is very simple and easy to remember as it is also alliterative.
The target audience for this bicarbonate drink product is children and
teenagers because it has a lot of toys which children like, but I also think it is aimed
at adults too to bring out the child in them. This advertisement attracts it target
audience because of the colour red, the images are very colourful and children like
colour and toys so it draws their attention straight away. It is very bold and eye-
catching the red is very bright.
Coke seems to be taking that sentiment to heart. A planned Super Bowl ad known as
"Avatar," which will feature a remix of an Elvis song, is expected to illustrate how
people don't really talk anymore. Thanks to gadgets like BlackBerrys, a person
familiar with the matter says. In the spot, a boy enters a diner and sits next to an
ogre. The two reach for a Coke and, suddenly, the ogre turns into a pretty girl. This
kind of technique really attracts the audience especially their favourite characters
are used. The image has connotations of Avatar features. This would attract the
target audience because it is very colourful and bright.
The motive for the advertisement is to draw the audience’s attention to buy the
product and also to fulfil a need according to Maslow’s theory that human behaviour
is focused on satisfying certain basic types of needs. Adverts are designed to show
us on how buying or using a product can help you to satisfy these needs. I think this
2. product fulfils the need to survive, need for affiliation and the need to find meaning in
life according to Maslow's theory.
The camera distance used in the advertisement is a long shot; this has been used to
show a variety of emotions. There is no camera angle in this advertisement. The
typeface used in the advertisement is small but big enough to read. This would
attract the target audience because it is very bold and catchy.
The main colour used in the advertisement is red. The colour red has connotations of
fun, adventure, romance and danger mainly in this advert it is suggesting fun. The
choice of colours would attract the target audience because it is very bright and
catches most people’ s attention
The logo used in the advertisement is the coke bottle. This is successful because it
is a known brand. It would attract the target audience because it is known and when
they see the advertisement they will know what it is selling.
The slogan used for the product is ‘Coca-Cola to Uncap 'Open Happiness'.’ This is
effective because also referring to the Maslow theory it’s a need to find meaning in
life particularly in this product it is suggesting life is for having fun we can see this
because of the small images in the advertisement there are images of Avatar with
very bright colour and stands out which are normally connotations of fun and
excitement.
The language used in the advertisement is catchy especially the slogan ‘Coca-Cola
to Uncap 'Open Happiness'’. The word life has connotations of philosophy and the
meaning of life. This would persuade the audience to purchase the product because
it is focused on fulfilling a need and it makes you thirsty for it because it catches the
audience attention so you are more likely to be thirsty
It is an interesting advertisementthat could attract the customers both the children
and adults.