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1. Evaluation
BY HASEEB PATEL

2. What were the aims of the brief from your chosen charity
campaign, and did you achieve them?
 The aim of the brief was to make awareness to stop bulling. We have done this
first by planning a pitch to plan and explain what our campaign will be about and
how we will film it.
 The teacher filmed it and help us give feedback on what else we could add to
potentially persuade the audience on the specific campaign we have chosen.
 The pitch has been presented to the class for more audience to give us feed back
on what we can achieve.

3. What were your original ideas and how did these develop
throughout the project?
 Our original idea was to make Haseeb the victim as well as Richard and Steven as
the bullies. However we decided to changed this due to the fact that Richard went
on a New York trip and Steven was more able to do the victim role hence why we
have changed it.

4. How well did you plan out your short film? Evaluate strengths
and weaknesses
Strength
 Liked how the transition worked out using different transitions such as fade in,
fade out, to black etc.
 The story was very clear as Haseeb was the bully and Steven was the victim.
 Like the different camera shots taken such as close up, birds eye view etc.

5. How well did you plan out your short film? Evaluate strengths
and weaknesses
Weaknesses
 The beginning section was not very clear as it shows a skip of a section of Haseeb
trying to hunt down Steven and a jump cut was made. Editing needed to improve
in that section.
 Music was not very clear as it felt as it was a horror film instead of a campaign
advert.
 Happy music was also shown when the advert showed, ‘moments later’ which
didn’t really suit the situation of the film.

6. Which editing skills did you develop and how could you
improve in this area?
 We have included edits such as cuts to demonstrate the different shorts being
used to make it look like a professional advert.
 We have also used transitions and effects to make the advert stand out more, we
have used transitions such as fade in and fade out to make the advert more
realistic to watch.
 We have also added music to make the atmosphere more better to watch and to
make it stand out.