The document summarizes three different campaigns: 1) A Nike video campaign titled "Unlimited You" that features upbeat music and fast-paced editing to convey the message that nothing can limit you. 2) A League of Cyclists website promoting cycling over driving and advocating for cyclists. It has a clear structure and navigations like a search bar. 3) A Nike poster titled "Find Your Greatness" showing two athletes practicing. The message is that practicing leads to achieving greatness, as indicated by the slogan in large text. The real-life photo is the main focal point.

1. Task 2A

2. Moving Image Campaign: Nike, Unlimited You
https://www.youtube.com/watch?v=VEX7KhIA3bU
In this Moving Image Campaign, it’s is connoting that one day, everyone will achieve
what they want to achieve and nothing can stop you; also, nothing can limit you from
doing what you want to do so therefore that’s why the title of the campaign is
‘Unlimited You’. The sounds that are produced in the moving image relates to the text
and images because the sounds are up beat and the tempo is fast and sounds that you
would connote with doing active thing such as doing sports. The graphics used in the
moving image is typography and it is at the bottom of the screen. The composition of
the text is at the bottom so that its not covering up the production of the campaign
advert. In the campaigning advert, they used keying. This means the uses or the
removal of the background in the moving image. In the moving image, they used keying
by keeping the backgrounds of each camera footage relevant according to what
sport/action was being done. The pace and motion of the moving image starts off as
normal speed then around the middle, it goes fast then it goes back to the normal pace;
also, the majority of the campaigning advert is moving image but some parts of it are
about 1-2 second shots. The campaign advert has a range of slow motion shots. This is
to build effect on the action. The campaign advert has a variety of different shots. One
example is a close up. They used close ups to demonstrate the situation they are in and
to show us their expressions and them trying hard be ‘Unlimited’.

3. Website Promoting Campaigns:
http://lcc.org.uk/pages/campaigns?gclid=Cj0KEQiAiMHEBRC034nx2I
mB1J0BEiQA-r7ctobQvEJoL7wikj7dtra_H4ZsvrmtfrcdrEK-9Vq_R-
AaAlCk8P8HAQ
In this Website Campaign, its connoting that people should cycle more
because they feel that its better than driving. Also, they want cyclists to have
their voice in things. The structure and grid of the Website Campaign is that it
is in a good structure and it in in a grid well. For example, they have put the
text in a certain way, this is because it will be easier for their target audience
to follow. There are no behaviours to the Campaign Website, they do not
show or provide any sound tracks or videos. There are some navigations on
the Campaign Website. One example of the a navigation is that there is a
search bar in the top right of the website; this is so that their audience can
search up for things they cant find on the website. There is no dynamic
content in the website; they do not show any animations or live feeds.

4. Real Poster Campaign: Nike, Find Your Greatness
In this Real Poster Campaign, its connoting that the more you practice, the greater
you get at what you want to do so therefore that’s why the slogan of the Campaign
Poster is ‘Find Your Greatness’. The layout of the Campaign Poster is that there is a
real life image with typography on it. The composition of the text is on the right of
the Campaign Poster which also shows the titles of the Campaign Poster. This is so
that the target audience can get a better view of the real life image used in the
Poster. the text of the Campaign Poster is in white font so that it stands out more;
also, the slogan is in a bigger font size than websites and the imported branding.
This is because they would want their primary audience to pay more attention and
try to understand more on what the slogan is. The point of focus is the real life
photo. Its connoting that 2 men are practicing playing better. This means that they
are working hard to achieve greatness as it says in the Campaign Poster. The
hierarchy of the image is that the real life photo is the most dominant thing in the
Campaign Poster. This is so that there can be more of an affect on the image
because its real life and its not a drawing. In the Campaign Poster, its not
compacted, there is a some space. This is a good thing because there is not a lot of
information for the audience to take in when they just look at the image. The
structure of the Campaign Poster is good. It is in an ordinary way and the graphics
are not all over the place.