A production company is responsible for producing funding for a production by organizing the budget, scripting, distribution, advertising, resources, staff, and scheduling. They decided to use the letters GCA in their logo as they are the first letters of their first names and it looks like stars, taking inspiration from DreamWorks productions. They also used white writing on a black background for visibility. A film distributor controls advertising for the film by setting an announcement and release date and deciding how to promote it. Their chosen distributor was Icon because Icon has distributed many successful films in the same genre as theirs, such as Paranormal Activity, which also inspired their film.