The camera focuses solely on the girl's face to show how she copes with and is affected by the changing situation, while the background changes significantly to depict her deteriorating surroundings. Sound plays a key role by including television news and bombings to make the audience aware of what is happening and feel sympathy for the girl. Various editing techniques are used to show how the girl's life and background change from happy to very upset, as reflected in her expression and being covered in dirt and rubble at the end. The ad effectively contrasts the lives of happy UK children versus Syrian children affected by war through its images and background details.