Preliminary Task

1. Charlie Barwick
Preliminary Task Evaluation
How did planning help in the production stage?
Planning helped in the production of our TV Advertisement because it allowed us to make
sure we knew exactly what to filmand it helped to know the different camera angles and
camera shots we needed to use to make it effective enough. Planning also helped us to
produce the advert we have by letting us work out who in our group was going to contribute
to what part of the production and post-production. It particularly helped in the script for
our magazine because at first our script was too long, but then we managed to condense it
after timing it and finding out that it was too long for our advert. When we were first
planning our TV Advertisement we had different ideas to what our final advert actually
turned out like. The changes were made to our advert because when we began filming for
test shots we figured that our plan wouldn’t actually work as effectively as it does now, the
changes we made to our production made our Advertisement much more effective and we
were able to produce it easier because it wasn’t as difficult as we first made it.
This was our first ideas mind map for
our advert; the cutting to the shoes
with a pause effect is the main change
we made during the editing of putting
all of the scenes together because we
found placing the still-image in the
middle of the advert wasn’t very
effective because it didn’t fit right,
hence why we decide to place it at the
end of the advert instead.
What was your individual contribution to planning, production and post-production?
For the planning I conducted a mind map of our key ideas and themes, the step outline of
our advert and the camera shots and angles list. These three sections helped us towards the
planning of our TV advert because we knew the costumes we needed to use other than the
shoes that we were advertising to contribute to the audience we were attempting to target.
I contributed to the production by being the model for our TV Advertisement that was doing
the running and being the only person involved in the viewing of our advert. I also created
the still-image by inserting, after it was taken by another individual in my group,
For the post-production I helped to plan out the order of the different scenes in our advert, I
chose where to insert the voiceover and the still-image of the product. I also edited the still-

2. Charlie Barwick
image by adding all of the text onto it, such as the; price, the Nike logo, the name of the
product and the other captions.
How have you made effective use of the technical elements?
Our group have used effective use of camerawork (shots, angles, movement and
composition), sound, mise-en-scene and editing. We used camerawork effectively by
including a close-up image of the product in our advert and using a wide-shot for the
running part of the advertisement. We also used camerawork to pan from the runner
beginning to run to running away from the camera. Thirdly we alternated the angles of our
camerawork from a low angle, the runner in the starting position, to a high angle, the model
running off. We finally used shallow focus on our still-image of the product to make them
stand out more and make sure the audiences focus was on the product not on the
background. We used the technical element of sound by including some dialogue of an
explanation of the product and we also included a sound effect of a starting pistol when the
runner is in the starting position to make it look more effective and life-like. We used mise-
en-scene effectively because if we didn’t our advert wouldn’t look very good or even like an
actual advert. We made sure the model was in the correct costumes for running as well as
the running shoes and we also made sure we set it in a place where someone would choose
to go running. We used editing to our advantage of the production of our advert by using a
few different editing techniques. We used cutting during the advert to cut between scenes
the different views of the runner and we also used slow motion at the end of our advert to
allow the audience the actually view the shoes while the model was running.
What skills do you need to improve upon before you begin your A2 production work?
One main skill I would need to improve on before beginning the A2 production work is the
camerawork. In our advert the first scene is landscape and the rest is portrait, this isn’t in
effect for a conventional TV advert and it makes it look less successful. I also need to
improve my editing skills because while editing our final advert, the insertion all the several
scenes together was not done by me because I didn’t know perfectly how to use the
programme we was using, ‘Adobe Premiere Elements 13’. I did decide the order of the
scenes but I didn’t physically know properly how to edit them together. I could attempt to
use a wider range of technical elements when working on my A2 production work to make
my filming more effective and appealing.