1. Charlie Barwick
A2 PreliminaryVideoTask
TV Advertisement – Running Shoes
Effective techniques for production:
Composition - use rule of thirds and think about headroom making sure there isn’t
too much or the head isn’t cut off
Lighting and Exposure – make good use of the different settings on the camera, not
too light and not too dark, try to be outside and make use of the sun
Always use a Tripod – to allow the camera to remain steady in focused
Audio – make sure there isn’t too much background noise that it takes over the
video, make sure the camera is close enough to the shot to be able to hear what you
want your video to sound like
Create a storyboard of the advert production including lighting, composition,
camerawork, sound, mise-en-scene and editing
