1. Charlie Barwick
Audience Research
Planning for Focus Group Interview
Do you like the Romantic Comedy genre? And what three things do you like about it?
Doesthisfilmposterappeal toyou?Andif you saw thison a billboard woulditmake you
wantto see it?
What three thingsmake thisfilmpostereffective?
Do youlike the colourscheme of thisposter?Anddoyou thinkthese are the rightcolours
for a RomanticComedy?
Do the celebritiesbeingshowndetermine if youwatch the film?Soif youlikedthe film
posterbutdidn’tlike the actorsand actresses,wouldyoustill watchit?
Is there anythingyoudislike aboutthisfilmposter?If so,what?
2. Charlie Barwick
Audience Research
Doesthisfilmposterappeal toyoueventhoughitdoesn’thave abackground?
Do youlike the waytheyhave laidout the textintothe shape of a dresstomatch the film
title,’27 Dresses’?
Do youlike the fact there isonlyreallytwocolourstothisposter?
If you sawthis posterwouldyouthinkitwasRomanticComedy?
Do youdislike anythingaboutthisposter?If so,what?