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1. BenEveritt
UNIT 18: Evaluation
In unit18 we have beendevelopingourownwaterproductwhichwe had to pitchto the class as if
we were sellingitprofessionally.Ourinitial ideaswere todevelopawaterproductwhichpromotes
livingyoungandbeingdynamicwhichsuitsourname.
However,before startingthiswe spentacouple of weeksstudyinghow loadsof differentadverts
are designedaroundtheiraudience andpurpose.We firstlookedathow magazine andTV adverts
are designedtosuittheirpurpose andalsotheiraudience.
Afterthese keyinitialsteps,asagroup we startedto designouragency.Ouragencyis called
‘DynamicDesigns’,whichIcame upwiththe name and alsocreatedthe logo forour advertising
agency.
In myopinionIthinkthe logoI have createdlooksnice and is also
veryprofessionalandsimplisticwhichthe theme we wentfor
throughoutourunitwas. The two ‘D’s’that interlinkare good
because itcreatesa close bondwiththe consumer,andthe
adjective ‘Dynamic’suggeststhatwe canmake a wide varietyof
productsthat suitsthe buyersneed.
Designingthe Product: Stage 1
The initial ideaforthe productwas forit to be designedaroundamodernandsimplistictheme.
Because of one of twoslogans“it’ssimplypure”.We onlycreatedone flavourof wateras its water
and we wantedtobe as close toEvian as we couldbutyet still beingindividualinthe sense of our
ownideas,thiswasmainlybecause we knew we hadalot of successful rival productsthatwe were
competingagainst.Aftermanydiscussionswith the restof our team,
Frank thoughtof the secondshighestmountaininthe worldwhichis
called“K2”, soI thoughtit wouldbe a goodideathat we couldlink
the “K2” withthe elementforwaterwhichisH20 and combine
them,I thinkthisisverywell thoughtof butyetquite
complicated.Idon’thave anyregretscallingthisourchosenproductname
now!
As a groupwe decidedtoresearchdifferentdesignsthatwe couldmake forout waterproduct.We
wentforthe sportystyle of bottle asthat reflectsout TV advertwe have created.the reasonwhywe
thinkthe bottle will be goodforthisareais because we have designeditsoitsergonomic,which
meansit’scomfortable inthe handwheneitherrunning –playingrugby.
Strengths ofour Unit:
 There wasa well-designedlogoforouragencyandproduct.
 There wasa well-designedwebsite,busandmagazine advert.
 We hadchosena verycatchy name thatwouldstickwhichwouldincrease the popularityof
our agencyand/orour product.
 We hada clearvisionof targetaudience whichwassportypeople,relativelyyoungbecause
of the adjective “Dynamic”

2. BenEveritt
Weaknesses:
 The weaknessesof Unit18 I thoughtwere that one of the team membersdidn’twearthe
appropriate costume.Thiswasbadbecause ittookthe effectof ustrying to make a
professionalTV,itclearlyshowedthatwe were inaschool.
 There were bagsin the shot
of ourTV advertthat I was
unable toremove inafter
effects.Thisalsotakesthe
effectfromthe professional
advert,butthisis whatwe
can do to improve next
time.
 Anotherweaknesswasthat
we were unable touse the GoPro whichgive sreallynice effectsthatyouonmovingfaston
your feetandemulatesthe Nikefootball advert,whichI’mguessingtheyhave usedaGoPro,
but fornexttime we can make sure that we give enoughtime inadvancedtobookthe
equipment.
The thingsI woulddobetternexttime wouldorganize the setforexample the bagsbythe goal and
make sure everyone knew the dresscode thatwe hadto wearin outadvert. I wouldhave also like
to have my groupworka little bitmore andalsoparticipate inthe makingof the advertbus,
magazine andwebsite banner.
The things I did for Unit18:
 Made the bus,magazine andwebsite banneradvert.
 I filmedandeditedthe TV advert.
 I made the logofor our product,“K20”.
 I came upwithone of the sloganswhichwas,“It’ssimplypure”.Asa groupand alsosir
discussedthatthiswasgoodbut Frank’sslogan(“It’sgreatto hydrate”) wasa little bitbetter
as we aimedour productat sportspeople,andhydratingisusuallyaftersome sortof intense
activity.Italsorhymedwhichgave itmore of a memorable name whichwouldstickinthe
consumersmind,thereforwouldnotletthemforgetit.
 I made the pitch thatour group had to try andsell infrontof the class.
The pitch!
In myopinionthe pitchwe didwentverywell forme,thisisbecause Ihad a goodunderstandingof
whatI neededtodo to reachthe highgrade boundaries.Ididthisbyspeakingclearlyand
confidentlyaboutthe productandwhere ourcompanyintendedtosell this.Ourinitial ideawasto
sell the waterproductinnormal supermarketslike ‘Evian’forexample.Thiswasbecause we wanted
to clearlyletouraudience knowwhatK20 was for(sportsdrink),soour final ideawastosell thisin
sportscentres,collegesandevenschools.Whenwe playedouradvertinfrontof the classwe had
mixedfeedback,butbothpositive,some wasconstructiveonhow we couldimprove nexttimewe
didthis,or justhowthe advertwasgood ingeneral.

3. BenEveritt
What programs I usedfor everything!
 I usedPhotoshopforall of the photoeditingforexample,the banner,magazineadvertand
the bus advert.
 SecondlyIusedAdobe afterEffectsforall the colourcorrectionsIdidto put overthe TV
advert.
 In addition tothisI usedMBL (Magic BulletLooks) forall colourcorrections.
 LastlyI usedSonyVegasto editall the clipsinthe rightplace,all the musicin the rightplace
and fadinginandfadingout.