2. 4. How did you use media technologies in the
construction & research, planning & evaluation
stages?
During the research and planning stages of our project we used the internet to gather
research on other types of adverts with the same conventions as ours. We also used this
research to analyse ways that we could challenge conventions and what things we could
keep the same.
During this stage we collected textual research on a whole array of adverts to see how
diverse perfume adverts really can be. Not only did we analyse perfume adverts but also
adverts for other products purely to see what shot types were used and what pace of
editing was adopted. Generally the results we gathered found that fast paced editing is
adopted throughout most ad campaigns.
3. We used the macs to upload our story boards onto during the planning stages of our
projects. The storyboards allowed us to visually see how our adverts were going to pan
out and it also helped us to decide on things such as shot types and types of editing &
effects.
Images taken from google.co.uk/images (03/05/2013)
4. During filming we used Panasonic handheld camera. This was useful as it was light and
allowed us to move the camera about to create variations in our shot types. It was also
good as it allowed moving the camera into awkward small places in order to get the
perfect shots for our sequences. We also used a tripod for some shots so that the
camera was steady and shots looked professional and not shaky.
One of the major disadvantages by using this camera is that some of the shots we took
were not compatible with the iMovie, the editing software we used for this project. This
meant that we were unable to add some of the effects during the editing stages that we
wanted to originally use for example blue effects and slow motion.
iMovie itself also has some limitations as we were not always able to do some things that
we originally planned for. For example we intended to move the positioning of our text on
the screen on our adverts, iMovie did not allow us to do this therefore we had to
compromise on the positioning of the text.
Images taken from google.co.uk/images (03/05/2013)
