AS Media Coursework

1. Charlie Barwick
A2 Preliminary Task
A2 Preliminary Video Task Proposal
Media Form – The video will be a 60 second TV Advertisement advertising a clothing
product of a pair of ‘running shoes’.
Genre – Commercial genre including narrative due to there being a short story of the
runner.
Audience – Our audience for a video will be a niche audience for athletes and people
interested in running.
Content – The video will include an athlete on a running track wearing the running shoes
which will then be paused and there will be a narrative voiceover of the description of the
shoes.
 Start of advert – Wide shot showing runner crouching down in start position, low
angle shot, and ambient sound of shot, background Hip Hop music
 Middle of advert – Cut to a close-up shot of the shoes, pause effects, description of
the shoes then play after, background music quieter
 End of advert – Cut back to wide shot of the runner running off, background music
louder
Use of technical elements – There will be mise-en-scene used for the setting: a running
track, costumes: running clothes and props: the starting gun. Editing: cutting between shots,
fast-pace editing. Sound will be used because there will be non-diegetic sound of Hip Hop
music (which fades in and out) and a voiceover of the description of the product and
ambient sound due to the gun in the background and Camerawork: wide shot, close-up,
tracking, low angle and a still image.
Success – I can ensure this advert will be successful for the company due to it attracting a
wide audience and there also being an increase in the number of people interested in the
fitness area.