The document provides an overview of social media aggregation tools (SMAT), emphasizing their benefits such as streamlining tasks, saving time, and improving social media management efficiency. It explains how to use a SMAT, specifically Hootsuite, with actionable steps for setup and content publishing. Additionally, it includes various resources, free and paid tools, and references for further reading on effective social media strategies.

1. What is a Social Media Aggregation Tool?
Michelle Post, Ph.D., CSMS

2. Michelle Post, Ph.D., CSMS

3. Lessons to Learn
• My Teaching Technique W.W.H.A.
• What is a Social Media
Aggregation Tool (SMAT)?
• Why do you need to understand
SMAT?
• How to use a SMAT for your
Social Media Management
• Apply - Take Action – Using a
SMAT – Hootsuite
• Hootsuite Resources
• Social Media Aggregation Tools
• Resources
• References

4. My Teaching Technique for
Understanding Social Media & You
• What – What is your company, your
product(s), your message, your story
– Your Brand
• Why – Why are you in business,
selling a product, telling a message,
sharing your story – Your Purpose
• How – Will you share your purpose,
your company, your product, your
message, your story – The Strategy
• Apply (Take Action) – Making it all
happen through strategy, tactics, and
tools (social media) – The Doing

5. What is a Social Media Aggregation Tool?
• “A social media
dashboard to
manage and
measure your social
networks.”
• Data Never Sleeps:
http://bit.ly/18g5ift
• Best Times to Post http://bit.ly/166d0
KI

6. Why do you need to understand and
use a Social Media Aggregation Tool?
A social media aggregation tool can,
• Streamline your social media
tasks
• Save time
• Keep you organized
• Increase efficiency
• Improve effectiveness
• Decrease frustration
• Improve social media influence
• Check out this Infographic:
http://bit.ly/GOD9Sp

7. How to use a SMAT for your Social
Media Management
Select the
SMAT
Add Your
SM Apps
Create Your
Content
Publish Your Content
to Multiple SM Apps

8. Take Action Step-1: Select a SMAT
Example: Hootsuite

9. Take Action Step-2: Setup Your SMAT
(Hootsuite)
1.
2.
3.
4.
5.
Create an account
Setup Profile
Add Social Networks
Add Tabs
Add Streams

10. Take Action Step-3: Publish (Hootsuite)
• Create a message
• Select the Social
Media Apps
• Send Now or
• Schedule for Later
Attach Image or file
Scheduling
Add location
Privacy Options

11. Take Action Step-4: Bulk Schedule
(Hootsuite)
• Download the Bulk
Message Loader Excel
CSV file
• Fill it out, save
• Upload
• Select Social Media Apps
• Publish

12. Hootsuite Resources
• Hootsuite Resources http://blog.hootsuite.com/category/resources/
• Hootsuite Strategy http://blog.hootsuite.com/category/strategy/
• Hootsuite University – http://learn.hootsuite.com/
• Hootsuite Slideshare http://www.slideshare.net/hootsuite?utm_campaign
=profiletracking&utm_medium=sssite&utm_source=s
susersearch
• How to be a Hootsuite Wizard http://www.slideshare.net/jonesmancilla/hootsuite26920196?from_search=4

13. Social Media Aggregation Tools
Free Tools
• Hootsuite (F & $) –
https://hootsuite.com/
• Tweetdeck http://www.tweetdeck.com/
• Netvibes (F & $) http://www.netvibes.com/en
• Yoono http://www.yoono.com/
• Buffer (F & $) http://bufferapp.com/
• RebelMouse https://www.rebelmouse.com
/
Tools That Cost
• Engagor https://engagor.com/
• Postano http://www.postano.com/
• Argylesocial http://argylesocial.com/
• Expion http://www.expion.com/
• RavenTools http://raventools.com/
• CapZool https://www.capzool.com/

14. RESOURCES: PEOPLE, INFOGRAPHICS, BLOGS
AND ARTICLES

15. Resources: Some People to Follow
• Ian Cleary
– Twitter: @IanCleary
– Website: http://www.razorsocial.com/
• Nichole Kelly
– Twitter: @Nichole_Kelly
– Website: http://www.socialmediaexplorer.com/
• Hootsuite
– Twitter: @Hootsuite
– Website: https://hootsuite.com/

16. Resources: Infographics
• Infographics
– Rock Social Media in 30-minutes a Day:
http://bit.ly/GOD9Sp
– Data Never Sleeps: http://bit.ly/18g5ift
– Best Times to Post: http://bit.ly/166d0KI
– Most Desired Platform for Interactive
Communication: http://bit.ly/GYtSI6
– 25 Awesome Social Media Tools Your Brand
Should be Using: http://bit.ly/GYuXQ9

17. Resources: Blogs & Articles
• Blogs & Articles
– Social Media Aggregators: What & Why:
http://bit.ly/17EX8Jd
– Regular use of social media: http://bit.ly/1bSMIhz
– Is the Social Media Manager Really Dead? (And Why
You Need Employee Advocates): http://bit.ly/1fyMhcX
– 8 Social Media Tools in Beta – Q4 Report:
http://bit.ly/16cDg0w
– 21 Social Media Tool and Technology Tips that will
Make your Day: http://bit.ly/166eSTG
– 9 Tools to Improve Social Media Productivity:
http://bit.ly/GYw4zv

18. Resources: Blogs & Articles
• Blogs & Articles
– 5 social media tools to kickstart your business:
http://bit.ly/GOEMzv
– 50 Top Tools for Social Media Monitoring, Analytics, and
Management: http://bit.ly/19K7b0v
– 4 Daily Uses Of Social Media And The Tools To Help:
http://onforb.es/GYyPAI
– 10 of the Most Useful New Social Media Tools of 2013 (so
far): http://bit.ly/1btjp0J
– 24 Must-Have Social Media Marketing Tools:
http://bit.ly/1hSH0d0
– Top 25 Social Media Management Tools for 2013:
http://bit.ly/1cnb3J6

19. Resources: Blogs & Articles
• Blogs & Articles
– 69 Free Social Media Monitoring Tools [UPDATE
2013]: http://bit.ly/19KaWCV
– 10 Effective Tools to Aggregate All Your Social
Media Updates: http://bit.ly/1fyT9qF
– 15 lesser-known social media tools from 2012:
http://bit.ly/1gGuMX0
– A Unique Social Media Aggregator: Organize Your
Digital Information with Scruddle:
http://bit.ly/17EZgRn

20. REFERENCES

21. References
FriendlyConnect. (n.d.). Social media publishing
tools [Image file]. Retrieved from
http://www.friendlyconnect.com/wpcontent/uploads/Social-Media-PublishingTools.jpg
Social media. (n.d.). [Image file]. Retrieved from
http://download3.vmware.com/vmworld/2013/
socialmedia.jpg