The document discusses the various media technologies used at different stages of a coursework project. Cameras, InDesign, YouTube, Slideshare, and Blogger were used. YouTube was used for both posting videos and researching inspiration. InDesign allowed flexible design of packaging elements. Blogger facilitated interaction and feedback. While newer technologies like cameras and editing software benefited the project, older programs like Word were still needed for writing and analysis. The relationship between creativity and new media is that technologies inspire new ideas and sharing, but filming took longer than planned.

1. Evaluation Question 4
How did you use media technologies in the construction
and research, planning and evaluation stages?

2. Cameras
 Throughout the entire coursework activity up until a few
weeks ago, we used a Sony MiniDV and a Mini HD camera
the two cameras we have been using for filming the video
and Final Cut Express for Editing. For The Photo shoot we
used a Panasonic camera provided to us by the Ludlow
College Photography Department and were edited using
Adobe Photoshop. Originally My Digipak and Advert designs
used sourced images from the internet and print shots from
the film to mock up my designs which were then replaced by
high quality images taken from Photo-shoot.

3. InDesign
 One of the most useful interactive programs that I have been
using throughout both my AS and A2 courses is InDesign
which I have used once again to design and improve on the
digipak and advert’s layout. Nevertheless my knowledge of it
is still limited as I don’t use it often in other subjects. It
allowed me to design individual elements of the digipak
which could then be put into a bigger layout. I was able to
have more flexibility in terms of choices of font and colour.
InDesign, like Photoshop is also made by Adobe which
makes them both easily compatible together.

4. YouTube
 This is the first time that I have used YouTube, in a Media
Coursework project, not only for just posting our video
onto, but also for both finding music videos for the music
video analysis and Genre Research back in September and
October and for researching inspiration ideas for my music
video. In putting our video on YouTube we could get
feedback and comments and we can see how many people
have viewed it. It’s accessible to everybody and can be
easier for everyone to use because you can embed the link
into the email whereas with Facebook you can share your
ideas with friends and follow suggestions.

5. Slideshare
 Unlike the last project, I haven’t used Slideshare for
presenting PowerPoint slideshows for much as before, only
using it throughout the Genre Research stage of the course
for researching my target audience profiles and for creating a
moodboard displaying the purposes of music videos but
despite that I have had little trouble using it. It’s the most
commonly used method of sharing and posting presentations
onto blogs.

6. Blogger
 After learning how to use this program last year, I’ve now felt
more comfortable with doing my work on blogger at home as
well as in college which gave me more time to think of ideas
during the creative progress . Another thing to note of is that
my tutor has sometimes posted comments on my blog telling
me what needs to be improved, where I have gone wrong
with my work or if it’s perfect and doesn’t need to be
improved. The advantages of using a blog are that you can
interact with the reading audience and share our creative
work globally.

7. Did I think that new technology actually had
too much of a say in my production work?
 According to David Gauntlett, “The critics of 'Media Studies seem happy
to dismiss or disregard the rise of everyday creativity
online, presumably because they are more comfortable with the old
models of communication, where media producers were always
powerful institutions and so you could wheel out tried-and-tested critical
discussions of power.” You can say that this statement had an
influence on the production as although we did use a lot of new
programs such as Final Cut Express and YouTube for this project, we
still had to use mostly older programs such as Word and PowerPoint
for either describing analysis's of videos, both from YouTube and our
own cameras, or even writing on the blog itself to write introductionary
paragraphs. The digital side of this project however has been extremely
useful as the amount of research sources provided from the internet
and as far as our own video was concerned, the digital parts helped us
to splice together the film whenever it was shot in different locations.

8. What is the relationship between
creativity and new media technology?
 In my opinion, with these new web 2.0 technological
programs and sites such as Indesign and Facebook, people
have been using these programs to share their ideas and
thoughts worldwide and become more familiar with newer
technologies which gives the world a higher sense of
commutation and inspire them to keep moving forward with
these new privileges. Throughout our production, it was an
honour to finally use HD cameras to get better images and
learning how to edit videos and post them onto YouTube.
Despite a few setbacks such as the filming process lasting
longer then we had hoped, we have had, overall a fun
experience.

9. How have I used Media 2.0 Technologies to
push my work in new directions?
 Although I haven’t used Facebook at all throughout the entire
production due to personal reasons, I have used YouTube
not only for posting drafts of our video and storyboards
online, but also for research purposes while studying other
music videos in the “Research and Planning” stages. My
partner Toby Wlyde also managed to email the artists Fight
the Bear to ask for permission for the use of their song
“moon “ to be featured in our video. Other than YouTube, we
also used i-video on the mac’s to record a commentary from
a selected group of people to talk about what to improve on
the advert and digipak designs.