This document is a music video questionnaire that asks respondents about their music video viewing habits and preferences. It collects demographic information like age, gender, and ethnicity. It also asks about preferred music genres, favorite music video channels, the importance of music videos compared to songs, preferences for storylines or special effects in videos, and favorite music videos. The goal is to understand how people engage with and experience music videos through different forms of media.

1. Music VideoQuestionnaire Through which form of media do you
usually watch music videos?
Please tick the most appropriate answer
TV □
What is your age? Radio □
12 – 18 □ Internet □
18 – 25 □ Other __________________
25 – 30 □
30 – 35 □ What music video channels do you mostly
listen to?
What is your gender?
MTV□
Male □ 4Music□
Female □ VIVA□
Kerrang□
What is your ethnicity? Kiss□
Smash Hits!□
White □ Other (please state)______________
Black □
Asian □ Do you think the music video is as
Middle Eastern □ important as the track?
Mixed – White & Black □
Mixed – Other □ Yes □
Other □ No □
Which Genre do you prefer? Do you prefer a music video to have
a storyline?
Hip Hop □
R&B □
Yes □
Rock □
No □
Pop □
Classical□
Do you prefer music videos that include
Other (please state) ______________
special effects/animations etc.?
How often do you listen to music?
Yes □
Very Often □ No □
Often □
Sometimes □ What is your favourite music video?
Hardly Ever □
__________________________________
Through which form of media doyou
prefer to listen to music?
TV □
Radio □
Internet □
Other (please state) _________________