1. Question 4
How did you use media technologies
in the construction and
research, planning and evaluation
stages?

2. Research
I recorded two interviews which
acquired more in depth
information about the song we
chose; looking at what the
interviewee prefers and would
like to see. This helped target
our audience. I recorded the
interviews on an Apple iPhone
and then later published it to
YouTube.
The Internet Explorer was a major part of my
coursework. This made it possible to connect to
my blog, perform research, view videos, and do
the vast majority of my media coursework in
one place.
I used SurveyMonkey to perform primary audience
research. This site was easy to use, and I was able to
create a survey which I could publish and share to my
target audience for free, using Facebook, emails, and
texting the address. I gained valuable information such
as editing preference, whether they would like to see live
performance, and settings the target audience would like
to see.
We also used YouTube to look at existing music I used social media to perform research
videos, and other A2 music videos. This was
with our planned target audience to see
helpful as I could analyse the forms and
what they like about our chosen
conventions of real R&B music videos including genre, what they would expect to typically
videos from our chosen artist. I was also able
see in an R&B music video. Without social
to get further inspiration from music videos
media my research would have taken longer
published by other A2 media students from all as I would have had to arrange meetings
over the country. This was beneficial as I was
outside of college time to retrieve research
able to see what was achievable from the
that I received in a very short amount of
resources that we were given.
time.

3. As blogger can be quite tricky to organise photos on, I
used Microsoft Office to move them where I
wanted, save them as one image, and then imported
them onto my blogger. This saved time as it was quick
and easy to do it on Microsoft Publisher. I also wrote my
I used Google blogger to log all of my planning onto Microsoft Word beforehand as I found it
easier to use, then copying and pasting onto blogger so
research, planning and evaluation
I could organise and publish my work.
work. This was key to my whole
media project. I was able to upload
I used Google Maps to pin down
my complete media products and
our locations, so we were able to
gain feedback from my peers once I
know exactly where to be and at
had published my work to the public. what time. I then screenshot the
Blogger was highly useful as I could
locations which we would be using
access my work from anywhere and
and placed them on to my blog so I
import different kinds of media
could show my planning in my
platforms, making my blog interesting work.
and fun to read.
Social networking was also important in the planning
stage as I used it to keep in touch with my other group
I used Google Images to retrieve
member. We were able to send messages back and
example props which we would be
fourth to arrange where we would be meeting to film,
using in the music video. This visual aid and helping each other along the way of our
helped log everything that we would
coursework.
need.
Planning

4. Construction
We used a canon DSLR camera to both
film and take photographs for our media
products. The camera quality was
spectacular making it easier to achieve a
more professional look in all of our
products. We had a few issues with the
camera including battery life and
compatibility with the memory
card, which we soon fixed, however it
did waste some time.
To turn the footage that we had recorded into a
music video, we used Adobe Premiere. This
editing software was easy to use and had lots of
different editing techniques and add-ons which
were useful. We did not need to use many
settings as the footage had been filmed
well, although we did turn down the resolution
on one specific shot which came back too bright.
Premiere does not have linear structure, which
was useful as we could edit any section and then We used Photoshop to edit our photos and
link them together at the end.
put over texts and effects for our magazine
advert and digipak. Using this software
The editing software
helped contribute an effective professional
we used was on an
look to our products.
Apple Mac, therefore
Memory cards and sticks were highly important in the
this was key to
construction of our media products. With the memory
editing. The Mac was
card we were able to save the footage all in one place.
fast and easy to
With the memory stick we were able to save our
navigate, cutting
images and other data, making it easy to transfer and
precious time in the
swap between my other group member.
editing process.

5. Evaluation
I again used social networking to
connect to the maximum amount
of people in the minimum amount
of time. I asked around twenty
people of our average target
audience age and give us feedback
on what they enjoyed about the
music video and what they believe
that we could have done better.
This was easy and time effective.
I used slideshare to import
PowerPoints onto my blog.
This would not have been
achievable without slideshare.
Including PowerPoints made
my blog more interesting and
interactive to the audience
consuming it.
As in all of my coursework, I used Blogger. I wrote my
evaluation and then published it to blogger for people to
read and give me feedback on how to make
improvements. Overall, I found Blogger highly useful as it
saved time and money of printing all of my work and
handing it to my tutor, whereas I can give a URL address
and receive marking and feedback online.
I used a scanner to scan our written audience
feedback which we retrieved when screening our
music video. If I didn’t have access to a scanner, I
would have had to take photos of the feedback. This
would take longer and the quality would not have
been as clear.
I uploaded our music video on to YouTube in order to
publish it to the world. By doing this I was able to send
a URL address to people of our target audience in order
for them to view it and send feedback. Without
YouTube, I would have had to manually show people on
a laptop or mobile phone, which would not have been
as effective and would have taken much longer. I was
able to embed the video onto my blog so people could
also access it through my coursework.