Who would be the audience for your media product? How did you attract/address your audience
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The document discusses the audience, distribution, and marketing of a media product. It indicates that research into thriller conventions informed the production process. Questionnaires revealed that the audience expects plot twists, explosions, weapons and murder in thrillers. To challenge expectations, characters were given misleading appearances, such as the antagonist dressing in smart clothes. Distribution through an independent company like Warp was considered appropriate given the dark storyline and lack of special effects. Warp would allow digital distribution through platforms like Netflix without needing large marketing budgets. Film festivals could help advertise and find private investors to support wider distribution.
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Who would be the audience for your media product? How did you attract/address...
The document discusses the target audience and distribution strategy for a media product. Research on thrillers through questionnaires informed the production process about popular conventions and audience expectations of plot twists, explosions, weapons and murder. The antagonist was portrayed differently than expected by dressing them in smart, tailored clothes. The opening sequence was influenced by the film Se7en. Distribution through an independent company like Warp is proposed, as the film relies more on creativity than special effects. Comparable films like A Field In England did not use major marketing but were distributed on various platforms. This independent distribution model could prevent piracy and give the producer more control and revenue through streaming services.
Evaluation question 3
The document discusses what type of media institution would be best suited to distribute a low-budget, independent film targeting 15-21 year old males. While a large, mainstream distributor like Warner Bros could widely advertise the film, an independent distributor may be more interested given the film's budget. An independent distributor could also quickly reach the target audience through social media. Ultimately, the film could promote itself through social media and posters without needing a major distributor.
Question 3) What kind of media institution might distribute your media produc...
Lionsgate would be a suitable independent distributor for the film as they have experience distributing similar horror films. However, a major studio like Warner Brothers could also effectively distribute the film globally using high budget marketing strategies. The filmmaker also believes distributing the film through social media and YouTube would be ideal to gain worldwide publicity and build an audience through positive word of mouth, leading to the potential for the film to become a franchise.
Evaluation Question 3: What kind of media institution might distribute your m...
Warner Bros would be the best company to distribute the author's film for several reasons. As a large conglomerate studio, Warner Bros has significant financial resources to widely distribute and market the film using various formats. They have successfully distributed many similar action/thriller genre films as well as franchises. Warner Bros also has experience distributing films to a global audience and exploiting new technologies like 3D and IMAX.
Question 3
The document discusses potential media companies to distribute a film and reasons for each. It suggests Monarch as they typically distribute similar horror and thriller genres. Monarch is an independent company accustomed to low budget films and would give a limited UK cinema release that could expand based on sales. Advertising through social media, websites and viral ads is recommended as an affordable option to reach the target young adult audience without a big marketing budget.
Media evaluation task 3 film distribution
This document discusses film distribution and provides examples of film distributing companies. It analyzes which company, Studiocanal, would be an appropriate distributor for a science fiction/horror genre film. It notes that Studiocanal distributes a variety of dark genres globally. The document also discusses marketing strategies, like cryptic fake news reports, to promote the film without revealing too much. Finally, it summarizes advantages and disadvantages of self-distributing a film.
Question 3
Our independently produced, low-budget film would be distributed through independent outlets like art house cinemas and film festivals. Due to our limited marketing budget, we would rely on a wide horizontal release partnered with another studio to help advertise. We would also employ a viral marketing campaign using social media sites to generate buzz around our film and target internet users through tactics like teaser trailers highlighting key scenes.
Distribution
The document discusses potential distribution options for an independent British thriller film called "Vani[she]d". It suggests that Altitude, an independent UK film distribution company, would be a good fit given that they distribute similar low-budget, British indie films. Altitude has successfully distributed films like "The Girl With All The Gifts", though "Vani[she]d" has a different target audience and narrative. Other distribution strategies mentioned include generating buzz through social media, indie film festivals, Our Screen screenings, and the Flix Premiere streaming platform.
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Who would be the audience for your media product? How did you attract/address...
The document discusses the target audience and distribution strategy for a media product. Research on thrillers through questionnaires informed the production process about popular conventions and audience expectations of plot twists, explosions, weapons and murder. The antagonist was portrayed differently than expected by dressing them in smart, tailored clothes. The opening sequence was influenced by the film Se7en. Distribution through an independent company like Warp is proposed, as the film relies more on creativity than special effects. Comparable films like A Field In England did not use major marketing but were distributed on various platforms. This independent distribution model could prevent piracy and give the producer more control and revenue through streaming services.
Evaluation question 3
The document discusses what type of media institution would be best suited to distribute a low-budget, independent film targeting 15-21 year old males. While a large, mainstream distributor like Warner Bros could widely advertise the film, an independent distributor may be more interested given the film's budget. An independent distributor could also quickly reach the target audience through social media. Ultimately, the film could promote itself through social media and posters without needing a major distributor.
Question 3) What kind of media institution might distribute your media produc...
Lionsgate would be a suitable independent distributor for the film as they have experience distributing similar horror films. However, a major studio like Warner Brothers could also effectively distribute the film globally using high budget marketing strategies. The filmmaker also believes distributing the film through social media and YouTube would be ideal to gain worldwide publicity and build an audience through positive word of mouth, leading to the potential for the film to become a franchise.
Evaluation Question 3: What kind of media institution might distribute your m...
Warner Bros would be the best company to distribute the author's film for several reasons. As a large conglomerate studio, Warner Bros has significant financial resources to widely distribute and market the film using various formats. They have successfully distributed many similar action/thriller genre films as well as franchises. Warner Bros also has experience distributing films to a global audience and exploiting new technologies like 3D and IMAX.
Question 3
The document discusses potential media companies to distribute a film and reasons for each. It suggests Monarch as they typically distribute similar horror and thriller genres. Monarch is an independent company accustomed to low budget films and would give a limited UK cinema release that could expand based on sales. Advertising through social media, websites and viral ads is recommended as an affordable option to reach the target young adult audience without a big marketing budget.
Media evaluation task 3 film distribution
This document discusses film distribution and provides examples of film distributing companies. It analyzes which company, Studiocanal, would be an appropriate distributor for a science fiction/horror genre film. It notes that Studiocanal distributes a variety of dark genres globally. The document also discusses marketing strategies, like cryptic fake news reports, to promote the film without revealing too much. Finally, it summarizes advantages and disadvantages of self-distributing a film.
Question 3
Our independently produced, low-budget film would be distributed through independent outlets like art house cinemas and film festivals. Due to our limited marketing budget, we would rely on a wide horizontal release partnered with another studio to help advertise. We would also employ a viral marketing campaign using social media sites to generate buzz around our film and target internet users through tactics like teaser trailers highlighting key scenes.
Distribution
The document discusses potential distribution options for an independent British thriller film called "Vani[she]d". It suggests that Altitude, an independent UK film distribution company, would be a good fit given that they distribute similar low-budget, British indie films. Altitude has successfully distributed films like "The Girl With All The Gifts", though "Vani[she]d" has a different target audience and narrative. Other distribution strategies mentioned include generating buzz through social media, indie film festivals, Our Screen screenings, and the Flix Premiere streaming platform.
Evaluation question 3
The document discusses potential media institutions that could distribute the author's horror film media product. It evaluates that a major studio like 20th Century Fox would not be suitable due to focusing on mass audience films. While a large conglomerate like AOL Time Warner could successfully distribute it with ample marketing budgets, an independent distributor may be most fitting as an unknown first-time production, relying more on viral marketing. The author considers Twisted Pictures the best match as its films have a similar "twisted" tone to the opening sequence of their product.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses the pros and cons of different types of media institutions distributing a new media product. A large, successful institution could widely distribute the product but may demand changes. An independent distributor could target niche audiences through viral marketing but with less funding. The group chose Twisted Pictures as it specializes in horror films matching their opening sequence.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses that a large, successful institution like Time Warner could widely distribute a media product and almost guarantee its success due to marketing money. However, an independent distributor may only reach a niche audience with less funding. Ultimately, the group decides that Twisted Pictures would be a good fit to distribute their horror-themed film since it specializes in that genre like the popular Saw franchise.
Q 3
PolyGram Filmed Entertainment would be a good distributor for the film as they are a large, well-known British company that could advertise the film within the multicultural UK market. The film could be viewed in cinemas or online, allowing it to reach a wide audience. Marketing the film virally through emails and website ads would be an affordable way to promote it since few people may be familiar with it. Columbia Pictures may also want to distribute the film as it has a similar psychological thriller plot and style to the film "Secret Window," which they previously distributed successfully to broad audiences.
Final question 4
The document discusses targeting a 15-24 year old audience for a new film. This age group is the highest consumers of cinema and new technologies. Films in genres like thriller and action that appeal to 15-24 year olds, such as Django Unchained and Iron Man 3, are among the top 20 films for that demographic. Advertising over social media is effective at reaching this audience since they are heavy social media users. Different advertising methods like trailers on YouTube are most effective at promoting to younger audiences compared to older audiences who responded better to traditional advertising like posters and daytime TV spots. In conclusion, 15-24 year olds are identified as the best target audience.
Distribution in film
Universal Pictures would be a suitable distributor for the film "Infiltrator" due to their success distributing similar spy thriller films like the James Bond and Bourne series. As a major film studio, Universal Pictures has the resources and industry connections to effectively market and distribute the film to both UK and worldwide audiences. While self-distribution would give the filmmakers more control, it would be very time consuming and limit the film's sales potential compared to leveraging a distributor's existing buyer relationships and distribution channels.
Question 3
Vertigo Films would be a suitable media institution to distribute the film. Vertigo is an independent British film company that specializes in low-budget films, a good fit for the film. Vertigo has a history of distributing films across genres, including those appealing to niche audiences, and has distributed over 60 films. Their willingness to take risks on original films with new directors makes them a good option, even if the film's subject matter is unconventional. Vertigo also seems open to expanding their audience by distributing films featuring female protagonists and empowerment themes.
What kind of media institution would distribute your evaluation ppt
The document discusses how the author's media product, a film, would be distributed and marketed. It states that the film would likely be distributed by Paramount Pictures, a subsidiary of Viacom, as their films seem suited to the genre. The film would not be independent as it requires development from multiple sources and has wide appeal. Marketing would include test screenings and targeted advertising like billboards, TV ads, and posters. The film would be accessible in cinemas, DVD/Blu-ray, and video on demand services before being broadcast on television.
Film distribution!
A film is distributed by a company that acts as an intermediary between the film's producers and exhibitors, securing screen time for the film in theaters. The distributor must take into account several factors like properly targeting the film's audience. It is common for a film to recoup about 30% of its production budget in the first three days after release. Distributors analyze a film's potential marketability to specific audiences and its estimated performance in theaters.
Tre task 3
The document discusses film distribution, including defining a film distributor as the company responsible for marketing a film through setting release dates and examples of major distribution companies like Paramount Pictures. It recommends the UK distribution company Kaleidoscope Film Distribution as a good choice for a psychological thriller film. The film would likely appeal most to UK audiences given its British setting and characters. Options for release strategies and exhibition include using social media for promotion, film junkets to generate reviews, and self-distribution through film festivals but with disadvantages of being time-consuming.
Viral Marketing
Viral marketing uses techniques that encourage users to share content through social networks and word of mouth promotion. Examples include alternate reality games and scavenger hunts used to market The Dark Knight, as well as fake newspaper articles and computer games used to generate early buzz for The Blair Witch Project. For a new product targeting 15-year-olds, viral marketing through social media sites like Facebook could help generate awareness and feedback.
Distribution
Our film "Masked Madness" involves a chase storyline similar to Jason Bourne. While it would appeal most to UK audiences who could relate to its portrayal of modern British societies and gangs, it still has potential to intrigue international audiences curious about British culture. To maximize exposure, we should 1) define our target teenage audience, 2) promote on social media where they engage, and 3) partner with relevant organizations. Self-distributing online through platforms like Amazon, iTunes, and Netflix could gain a large market share by branching out and allowing money with each viewing.
Evaluation
This document discusses how a media product was created to use, develop, and challenge conventions of real horror films and trailers. Research was conducted on target audiences for horror films and common camera techniques used in the genre. The trailer used dramatic camera angles and point-of-view shots to invoke fear, as is common for horror trailers. However, it challenged conventions by not including a backstory for the victims and instead focusing more on revealing the villain's motives through titles.
Question 3
Lionsgate Entertainment Corporation would be well-suited to distribute the author's low-budget horror film because they have experience distributing horror films through various channels. While Lionsgate typically handles bigger budget Hollywood films, the author's film could fill a niche as a low-budget production. Distributing the film worldwide through Lionsgate's international networks would help the unknown director find audiences for their teen-focused horror story in countries like the US, UK, Canada, and others.
Evaluation question 3
The document discusses potential media institutions that could distribute the author's horror film product. It evaluates that a major studio like 20th Century Fox would not be suitable due to the niche audience for horror. An independent distributor is seen as most likely due to the author being unknown in the film industry. Twisted Pictures is proposed as a good fit since it has successfully distributed similar twisted and disturbing horror franchises like Saw.
Media powerpoint 1
The document discusses potential film distribution strategies. It suggests that Focus Features may be interested in distributing the film due to its dark theme and target independent market. Focus Features specializes in independent films while Lionsgate prefers simpler films. The film will likely only appeal to UK audiences due to its localized setting and characters. Marketing strategies proposed include social media promotion, midnight screenings, and a platform release in small then larger cinemas followed by DVD sales. Self-distribution is not recommended due to limited funds.
3
An independent film distribution company would be most suitable for distributing my low-budget thriller film. Independent companies focus on unique products for niche audiences that appreciate unconventional genres and storylines. Specifically, Revolution Studios and Sigma Film could effectively distribute my two-minute opening scene since it does not require high-tech effects. To attract these independent producers, I could enter film festivals like BFI London and generate buzz by posting clips on social media sites to build an audience.
What media institution will distribute my
The document discusses various media institutions that could potentially distribute a science fiction thriller film. It analyzes companies that have distributed similar genre films in the past like Warner Bros, Film4, Summit Entertainment, and Lionsgate. Warner Bros is identified as the best choice due to its large size and ability to distribute the film internationally across cinemas, DVDs, television and online platforms. Its experience working with franchises also means it could help the film potentially become a successful franchise itself.
Question 5
This document discusses different advertising strategies for a new film release, including using social media like Facebook and Twitter to target younger audiences, placing posters in shopping centers and cinemas, running trailers on TV during prime time on weekends to reach a broad audience, showing trailers in cinemas before similar genre films, and advertising on websites like YouTube which reaches a large audience. It notes that while TV, cinema, and website advertising is effective, it is quite expensive, so lower-budget films could use social networks, forums and blogs to generate buzz in a more cost-effective viral marketing approach.
Media Advertisement Campaign Pitch
The document outlines an elaborate marketing campaign for a sci-fi thriller movie about a man named Anton Jones who gets unintentionally involved in a conflict involving the internet gaining sentience in the form of the BinaryMan. The campaign would center around a fake organization called Y.E.T.I that is hunting the BinaryMan. Y.E.T.I would create a social media page to engage the audience and later post irregular codes and images to simulate a hacking. "Sightings" of the BinaryMan would then be posted online and at events to further immerse the audience in the movie's plot. The campaign aims to get the audience actively involved to build excitement for the film's release.
Srs template
This document is a software requirements specification (SRS) for an unnamed project. It provides an overview of the project, describes key user classes and system features, outlines functional and non-functional requirements, and defines interfaces and other aspects of scope. The SRS establishes a common understanding of system requirements between stakeholders to guide project development and acceptance.
DTDC project
This document summarizes a study on human behavior and its impact in the logistics industry, using DTDC Courier and Cargo Ltd. in Kolkata as a case study. Key findings include: most employees are satisfied with their jobs and the organizational culture, transformational leadership style is most common, and performance is the main criteria for promotion. Recommendations include increasing employee engagement and training to improve efficiency.
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Evaluation question 3
The document discusses potential media institutions that could distribute the author's horror film media product. It evaluates that a major studio like 20th Century Fox would not be suitable due to focusing on mass audience films. While a large conglomerate like AOL Time Warner could successfully distribute it with ample marketing budgets, an independent distributor may be most fitting as an unknown first-time production, relying more on viral marketing. The author considers Twisted Pictures the best match as its films have a similar "twisted" tone to the opening sequence of their product.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses the pros and cons of different types of media institutions distributing a new media product. A large, successful institution could widely distribute the product but may demand changes. An independent distributor could target niche audiences through viral marketing but with less funding. The group chose Twisted Pictures as it specializes in horror films matching their opening sequence.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses that a large, successful institution like Time Warner could widely distribute a media product and almost guarantee its success due to marketing money. However, an independent distributor may only reach a niche audience with less funding. Ultimately, the group decides that Twisted Pictures would be a good fit to distribute their horror-themed film since it specializes in that genre like the popular Saw franchise.
Q 3
PolyGram Filmed Entertainment would be a good distributor for the film as they are a large, well-known British company that could advertise the film within the multicultural UK market. The film could be viewed in cinemas or online, allowing it to reach a wide audience. Marketing the film virally through emails and website ads would be an affordable way to promote it since few people may be familiar with it. Columbia Pictures may also want to distribute the film as it has a similar psychological thriller plot and style to the film "Secret Window," which they previously distributed successfully to broad audiences.
Final question 4
The document discusses targeting a 15-24 year old audience for a new film. This age group is the highest consumers of cinema and new technologies. Films in genres like thriller and action that appeal to 15-24 year olds, such as Django Unchained and Iron Man 3, are among the top 20 films for that demographic. Advertising over social media is effective at reaching this audience since they are heavy social media users. Different advertising methods like trailers on YouTube are most effective at promoting to younger audiences compared to older audiences who responded better to traditional advertising like posters and daytime TV spots. In conclusion, 15-24 year olds are identified as the best target audience.
Distribution in film
Universal Pictures would be a suitable distributor for the film "Infiltrator" due to their success distributing similar spy thriller films like the James Bond and Bourne series. As a major film studio, Universal Pictures has the resources and industry connections to effectively market and distribute the film to both UK and worldwide audiences. While self-distribution would give the filmmakers more control, it would be very time consuming and limit the film's sales potential compared to leveraging a distributor's existing buyer relationships and distribution channels.
Question 3
Vertigo Films would be a suitable media institution to distribute the film. Vertigo is an independent British film company that specializes in low-budget films, a good fit for the film. Vertigo has a history of distributing films across genres, including those appealing to niche audiences, and has distributed over 60 films. Their willingness to take risks on original films with new directors makes them a good option, even if the film's subject matter is unconventional. Vertigo also seems open to expanding their audience by distributing films featuring female protagonists and empowerment themes.
What kind of media institution would distribute your evaluation ppt
The document discusses how the author's media product, a film, would be distributed and marketed. It states that the film would likely be distributed by Paramount Pictures, a subsidiary of Viacom, as their films seem suited to the genre. The film would not be independent as it requires development from multiple sources and has wide appeal. Marketing would include test screenings and targeted advertising like billboards, TV ads, and posters. The film would be accessible in cinemas, DVD/Blu-ray, and video on demand services before being broadcast on television.
Film distribution!
A film is distributed by a company that acts as an intermediary between the film's producers and exhibitors, securing screen time for the film in theaters. The distributor must take into account several factors like properly targeting the film's audience. It is common for a film to recoup about 30% of its production budget in the first three days after release. Distributors analyze a film's potential marketability to specific audiences and its estimated performance in theaters.
Tre task 3
The document discusses film distribution, including defining a film distributor as the company responsible for marketing a film through setting release dates and examples of major distribution companies like Paramount Pictures. It recommends the UK distribution company Kaleidoscope Film Distribution as a good choice for a psychological thriller film. The film would likely appeal most to UK audiences given its British setting and characters. Options for release strategies and exhibition include using social media for promotion, film junkets to generate reviews, and self-distribution through film festivals but with disadvantages of being time-consuming.
Viral Marketing
Viral marketing uses techniques that encourage users to share content through social networks and word of mouth promotion. Examples include alternate reality games and scavenger hunts used to market The Dark Knight, as well as fake newspaper articles and computer games used to generate early buzz for The Blair Witch Project. For a new product targeting 15-year-olds, viral marketing through social media sites like Facebook could help generate awareness and feedback.
Distribution
Our film "Masked Madness" involves a chase storyline similar to Jason Bourne. While it would appeal most to UK audiences who could relate to its portrayal of modern British societies and gangs, it still has potential to intrigue international audiences curious about British culture. To maximize exposure, we should 1) define our target teenage audience, 2) promote on social media where they engage, and 3) partner with relevant organizations. Self-distributing online through platforms like Amazon, iTunes, and Netflix could gain a large market share by branching out and allowing money with each viewing.
Evaluation
This document discusses how a media product was created to use, develop, and challenge conventions of real horror films and trailers. Research was conducted on target audiences for horror films and common camera techniques used in the genre. The trailer used dramatic camera angles and point-of-view shots to invoke fear, as is common for horror trailers. However, it challenged conventions by not including a backstory for the victims and instead focusing more on revealing the villain's motives through titles.
Question 3
Lionsgate Entertainment Corporation would be well-suited to distribute the author's low-budget horror film because they have experience distributing horror films through various channels. While Lionsgate typically handles bigger budget Hollywood films, the author's film could fill a niche as a low-budget production. Distributing the film worldwide through Lionsgate's international networks would help the unknown director find audiences for their teen-focused horror story in countries like the US, UK, Canada, and others.
Evaluation question 3
The document discusses potential media institutions that could distribute the author's horror film product. It evaluates that a major studio like 20th Century Fox would not be suitable due to the niche audience for horror. An independent distributor is seen as most likely due to the author being unknown in the film industry. Twisted Pictures is proposed as a good fit since it has successfully distributed similar twisted and disturbing horror franchises like Saw.
Media powerpoint 1
The document discusses potential film distribution strategies. It suggests that Focus Features may be interested in distributing the film due to its dark theme and target independent market. Focus Features specializes in independent films while Lionsgate prefers simpler films. The film will likely only appeal to UK audiences due to its localized setting and characters. Marketing strategies proposed include social media promotion, midnight screenings, and a platform release in small then larger cinemas followed by DVD sales. Self-distribution is not recommended due to limited funds.
3
An independent film distribution company would be most suitable for distributing my low-budget thriller film. Independent companies focus on unique products for niche audiences that appreciate unconventional genres and storylines. Specifically, Revolution Studios and Sigma Film could effectively distribute my two-minute opening scene since it does not require high-tech effects. To attract these independent producers, I could enter film festivals like BFI London and generate buzz by posting clips on social media sites to build an audience.
What media institution will distribute my
The document discusses various media institutions that could potentially distribute a science fiction thriller film. It analyzes companies that have distributed similar genre films in the past like Warner Bros, Film4, Summit Entertainment, and Lionsgate. Warner Bros is identified as the best choice due to its large size and ability to distribute the film internationally across cinemas, DVDs, television and online platforms. Its experience working with franchises also means it could help the film potentially become a successful franchise itself.
Question 5
This document discusses different advertising strategies for a new film release, including using social media like Facebook and Twitter to target younger audiences, placing posters in shopping centers and cinemas, running trailers on TV during prime time on weekends to reach a broad audience, showing trailers in cinemas before similar genre films, and advertising on websites like YouTube which reaches a large audience. It notes that while TV, cinema, and website advertising is effective, it is quite expensive, so lower-budget films could use social networks, forums and blogs to generate buzz in a more cost-effective viral marketing approach.
Media Advertisement Campaign Pitch
The document outlines an elaborate marketing campaign for a sci-fi thriller movie about a man named Anton Jones who gets unintentionally involved in a conflict involving the internet gaining sentience in the form of the BinaryMan. The campaign would center around a fake organization called Y.E.T.I that is hunting the BinaryMan. Y.E.T.I would create a social media page to engage the audience and later post irregular codes and images to simulate a hacking. "Sightings" of the BinaryMan would then be posted online and at events to further immerse the audience in the movie's plot. The campaign aims to get the audience actively involved to build excitement for the film's release.
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This document summarizes a study on human behavior and its impact in the logistics industry, using DTDC Courier and Cargo Ltd. in Kolkata as a case study. Key findings include: most employees are satisfied with their jobs and the organizational culture, transformational leadership style is most common, and performance is the main criteria for promotion. Recommendations include increasing employee engagement and training to improve efficiency.
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NOW TV’s customer base has tripled year on year, and linear event streaming has become a greater and greater percentage of their viewing. This talk will take you through the lessons we learnt following one unfortunate event in 2014 which led NOW TV to catastrophic failure, and the improvements and scalability challenges we were faced with when preparing for the same event just 1 year later.
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Similar to Who would be the audience for your media product? How did you attract/address your audience
Question 3
Summit Entertainment would be an ideal institution to distribute my dystopian film targeted at teenagers. Summit has experience distributing popular films in this genre, such as the Twilight and Divergent franchises, that attracted large audiences. They successfully market and release films using digital technologies to reach wide audiences on multiple platforms. Choosing Summit gives confidence that they can effectively promote my film to the same target demographic and genre fans using their proven strategies.
Question 2
The document discusses the promotion of short films and how the author promoted their short film "I Miss You". It describes how the film, poster, and review work together synergistically. The poster features the main character from the film to create a visual link between the products. Similarly, the still image used in the review is also from the film. This visual iconography helps audiences connect all three pieces. The review provides information about the film to promote it while avoiding spoilers. Overall, the author argues that their main film and ancillary texts effectively promote the film and draw in target audiences through their combined messaging.
Question 2
The document discusses how the filmmaker's short film, poster, and review work together effectively to promote the film. It explains that the poster features the main character from the film to create a visual link between the two. Similarly, the still image in the review is meant to look like a screenshot from the film. This synergy between the promotional materials and film help engage the target audience and draw them in to watch the short film. Overall, the combination of these ancillary texts is deemed a success at promoting the film's genre, tone, and storyline without revealing too much of the plot.
Evaluation - Question 3
Universal would be the preferred media institution to distribute the film due to its huge global distribution powers and ability to sell the film to its best potential. As a psychological horror film similar to popular titles like "The Woman in Black", the film's narrative and conventions would make it easy to distribute, promote to horror fans, and ensure financial success. Modern technologies like social media platforms Facebook and Twitter would allow for easy promotion to the target 15-25 age demographic by facilitating word-of-mouth spread of information. An official website could also be used for further internet-based promotion through trailers, events and viral marketing campaigns.
Evaluation Question 5
An independent film distribution company called Coffee Films would be suitable to distribute the document author's low-budget thriller film. Coffee Films specializes in thriller genres and produces similar low-budget, niche films. They could help the author market and distribute the film online through partnerships with websites that target the author's intended 17-31 year old audience, allowing the film to reach its niche viewers and potentially earn a profit.
Question 2
The document discusses the production and promotion of short films. It notes that historically, short films relied on film festivals to reach audiences but that now social media allows them to reach wider audiences. Synergy between film productions and brands can help promote both but is costly. While large films can partner with brands, small films have smaller budgets. The document argues that online promotion through websites, social media, and reviews is most effective for short films' target audiences.
Evaluation question 3 PP
The document discusses the author's choice of 20th Century Fox as the production and distribution company for their film. 20th Century Fox is a major Hollywood studio known for producing successful films in the same genre as the author's film. The author believes 20th Century Fox would widely advertise the film using various offline and online methods, like billboards, television spots, social media and film festivals, which would help the film reach a large audience and find commercial success. The distribution plan involves initially releasing the film at festivals and major cinemas, followed by releases on DVD/Blu-ray and streaming platforms like Netflix to maximize the potential audience for the film.
Evaluation: Q3) What kind of media institution might distribute your media pr...
Dimension Films would be an ideal institution to distribute the author's thriller film called "The Unseen" for several reasons:
1) Dimension Films typically distributes thriller and horror films rated for mature audiences, matching the genre and rating of "The Unseen".
2) Successful Dimension Films like "Scream" featured similar elements of mystery and masked villains found in "The Unseen".
3) Choosing this established institution would increase viewership and reputation for "The Unseen" due to Dimension Film's popularity and past successes distributing films like "Halloween" and "Sin City".
Q1 - In what ways does your media product use, develop or challenge forms and...
The document discusses the media student Will Clarke's poster, website, and trailer for their horror film project. For the poster, Will used conventions like a large red title, tagline, antagonist image, and release date. However, they only featured the sole antagonist rather than multiple villains like in The Purge poster. The website featured the red title, trailer, and social media links for accessibility. It provided a plot synopsis for context. While mostly following conventions, the gallery used snapshots instead of being too technical. The trailer showed the villain's mask to build familiarity, like other horror trailers that introduce the antagonist.
Film website research
The document discusses key elements to include when creating a promotional website for a film. It notes that websites allow audiences another platform to access the trailer, poster and other promotional materials, helping to increase profits. It emphasizes the importance of promoting DVD/digital sales as the main way for films to make a profit. The document also recommends including links to social media pages to create buzz and user engagement, as well as making the soundtrack freely available to further promote the film.
Eval q 5
An independent film company would be best suited to distribute the filmmaker's movie due to its more challenging content that questions social norms. Companies like Warp are a good fit as their mission is to provide alternative content. The filmmaker believes their movie aligns well with Warp's mission statement. Distribution for the film would likely be through low-budget, niche advertising to appeal to a specific audience. Funding may come from organizations like the BFI and independent backers interested in the film's challenging story, within Warp's low budget range. The filmmaker wants to promote their name through the film to build recognition for future work.
Question 3
The document discusses the filmmaker's plan to distribute their independent horror film. They would seek distribution from a company like Warp Films that distributes low-budget, niche films. Social media would be important for free advertising. The film could be distributed in mainstream cinemas due to its single plotline and lack of challenging concepts, though it may find more success through online streaming services given its smaller scale. Distribution is key to building an audience and creating buzz through word-of-mouth.
Where campaign would be placed in the market
This document discusses the three main stages of film production: production, distribution, and exhibition. It focuses on an independent sci-fi film and how it would utilize production companies like Warp Films and distributors like Vertigo Films at each stage. For production, it describes planning cast, timing, and targeting the genre and audience. Distribution involves marketing through posters, radio, and online platforms to promote the film's small target audience. Exhibition plans to debut the film in independent London cinemas and film festivals to build publicity before possible wider distribution.
EVALUATION
The document discusses potential media institutions to distribute an independent film. The author believes an independent company like Coffee Films would be most suitable. Coffee Films specializes in low-budget psychological thrillers filmed with cheap equipment, similar to the author's film. They distribute films through independent cinemas and partnerships with websites like DailyMotion, allowing the film to reach niche audiences online in order to generate profit. The author thinks showing the film at film festivals first could help promote buzz before distribution.
Question 5
Alice Hicks promoted her horror film using various advertising techniques including posters, social media, and traditional media placements. She displayed posters of the scary film in magazines, billboards, and bus stops to target her audience. She also created a Twitter page to share clips and updates about the film. After several months of this multi-pronged advertising campaign, she planned to release the film in cinemas and on DVD, Blu-Ray, streaming services and television to maximize its reach and profits.
What kind of media institution might distribute your media product and why?
1. The document discusses various options for distributing a media product, including major studios like the "Big 6", independent film companies, subsidiary companies owned by major studios, and alternative online distribution methods like Netflix.
2. The author considers distributing their psychological thriller film through Relativity Media, an independent studio, Working Title Films, a subsidiary of Universal Studios, or directly to online streaming services.
3. They decide Working Title Films would be the best choice to reach a worldwide audience while maintaining independence, and the film's genre would fit well with the company. Alternatively, online streaming could be more affordable and appeal to their target demographic.
Question 2
The document discusses marketing strategies for an independent crime film called "Dead Man's Hand". It begins by analyzing the target audience, which would be 15-30 year old males interested in gritty crime films. It then discusses using push marketing like trailers, posters, and magazines to promote the film. The rest of the document discusses the film posters created for "Dead Man's Hand", which take inspiration from other crime films and feature the main characters and props to signify the genre. The posters are analyzed in detail and the goals of featuring a strong female protagonist are explained.
Question 2
The document discusses marketing strategies for an independent crime film called "Dead Man's Hand". It begins by analyzing the target audience, which would be 15-30 year old males interested in gritty crime films. It then discusses using both mainstream and independent marketing methods, including film festivals, magazines, posters, and social media. Several sample posters are presented that were inspired by other popular crime films. The document aims to show how the marketing of "Dead Man's Hand" would effectively promote the film and reach its target audience.
Evaluation - Question 3
Blue Sky Media would be the best distributor for the thriller film "Don't Look Back" for several reasons:
1) Blue Sky Media is a smaller production company that distributes thriller films, like the ones being produced, and would be more likely than larger companies to fund and distribute a small, independent film.
2) As a UK-based company distributing to a UK audience, Blue Sky Media would allow the film to appeal most to its intended, local audience without needing to account for international distribution costs and changes.
3) Their past distribution of both large studio and independent films demonstrates they can effectively promote films on a smaller scale suited for the independent production of "Don't Look Back."
Question 2 evalualtion pp
The document discusses marketing and promotion strategies for new films. It explains that push marketing involves directly promoting a film to potential audiences without generating interest, such as through posters. Pull marketing generates interest in a film through various media like websites and social media to encourage audiences to learn about the film themselves. The document then summarizes the film poster and magazine cover created by the author to promote their short horror film. The poster and magazine follow horror conventions like mysterious images and use of knives to attract the target 15-35 age range audience.
Similar to Who would be the audience for your media product? How did you attract/address your audience (20)
Evaluation: Q3) What kind of media institution might distribute your media pr...
Evaluation: Q3) What kind of media institution might distribute your media pr...
Q1 - In what ways does your media product use, develop or challenge forms and...
Q1 - In what ways does your media product use, develop or challenge forms and...
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
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本公司拥有海外各大学样板无数，能完美还原。
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
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◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
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查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Who would be the audience for your media product? How did you attract/address your audience
- 1. Who would be the audience for your media product? How did you attract/address your audience? What kind of media institution might distribute your media product and why?
- 2. The research and analysis I carried out on thrillers influenced me greatly in my production process, thanks to the questionnaires I found out the most sought out and popular thriller conventions and stereotypes. My questionnaires also showed me what the audience was expecting in thrillers, which was plot twists, explosions, weapons and murder - my iconography especially then helped me to challenge the ideologies which the audience have. I carried this out by keeping my characters mise en scene opposite to what they suggest, for example having my antagonist in smart, tailored clothes which symbolises hard- work and financial security. In addition the Art Of The Title opening sequences research gave me incredibly valuable knowledge by playing a huge part in how I designed and created my own opening sequence – especially Se7en, who’s opening I took on as a template and then built on by using the same lightning, and the idea of contrasting the white credits against a bleak background.
- 6. I could see my film being a Warp distribution as my film has all the attributes of an independent film company, this means having a very dark and twisted storyline and relying more on the creative side of the film rather than the special effects that I didn’t need. A film I would compare the distribution methods with is ‘A Field In England’, this is because I couldn’t use push media on my potential audience when it comes to star quality and wouldn’t have the funds to market so widely, therefore by distributing on all platforms I could use push media this way in order to make my film accessible for my niche audience. By doing this my niche audience wouldn’t need to stream my media product illegally or resort to using piracy, which means higher levels of revenue from my film. In addition, this would give me pre-release rights to the film and therefore wouldn’t have control taken off my production by the parenting company. Also, my film isn’t the ‘big screen’ type that would show off CGI, 3D and iMax, which means a big budget wouldn’t be required. Furthermore, because the conglomerates are losing more control over their distribution and audience, I think it would be advantageous to me and my film being a Warp X production because it is the independent companies who are gradually regaining control of distribution methods – therefore I think my film would be a fine addition to legal streaming websites such as ‘Netflix’ and ‘NOWTV’ and other digital platforms.
- 7. Also by having Warp as a distributor it means I can use websites such as bleep.com to distribute my film on, and I also get the credit from being part of a British independent film company. However, I would have to rely on below the line advertising which relies on good reviews and word of mouth to spread the buzz of my thriller. Also events similar to the Toronto Film festival could be a good venue to use in order to advertise and market, as well as the viewers and revenue it would bring in if my film was shown there, because if my product was well received the critics there then it would not only spread a positive buzz, but will also attract private investors who may want to share some financial stability which I could use for marketing and distribution purposes.