A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses the pros and cons of different types of media institutions distributing a new media product. A large, successful institution could widely distribute the product but may demand changes. An independent distributor could target niche audiences through viral marketing but with less funding. The group chose Twisted Pictures as it specializes in horror films matching their opening sequence.

1. Evaluation Question 3:
What kind of Media Institution might
distribute your media Product?

2. What is a Media Institution?
• A media conglomerate, media group, or media
institution is a company that owns numerous
companies in various mass media; i.e.
television, radio, publishing, motion picture,
and the Internet.
• An example of media Institutions are; Walt
Disney, DreamWorks, 20th Century Fox,
Paramount.

3. Successfulness of Big successful
Institutions
If a big successful institution such as, Time warner could take our opening
sequence and distribute it then our opening sequence will mostly be
successful because big companies like that have the money to distribute well
and guarantee to be a hit film. The more money a institution has the bigger
the film is and more successful because they do not to rely on cheap
alternatives, such as viral marketing.
Many big institutions are most likely to get a product placement allowing the
film to become more aware, this would make the company make a name for
themselves creating people to trust their money with their own films.
This would be a good way to distribute our Media Product as it will have the
best ways of distributing and creating a mass audience and the targeted
audience to come and view the film.

4. Independent Distributor
Our media product is most likely to be distributed by an independent
institutions, this is because as it is a first film it is unknown and some viewers
will not give the production a chance as it is not a big distributor. Also having
a small independent distributor will mean that their will not be as much
money to distribute my media product. There will be a niche audience if we
use a independent company as not many people rely of independent films.
None the less, having an independent institution distribute the products
means that there is less of chance of merchandise for this film. It does not
mean that viral marketing will be a huge part of the distributor, this means we
can get a lot of people onboard with the film, by using hash tags on twitter or
abilities to share clips on YouTube through to Facebook. The product could
also have its own sit on the internet so audiences can see it as it is viral
marketing is free and cheap.

5. The Chosen Institution
As a group we all decided that the perfect media institution that would most
likely distribute our film would be ‘Twisted Pictures’ this is because the sort of
films that they promote are horror themed an really relates to our film. The
reason that this production will be good for our film because many popular
films like the ‘Saw’ franchise meaning that they can be able to distribute our
film. The idea with the movies that the institutions distribute will defiantly
match our opening sequence. So twisted pictures would be a good institution
to distribute our media product.