An independent film distribution company called Coffee Films would be suitable to distribute the document author's low-budget thriller film. Coffee Films specializes in thriller genres and produces similar low-budget, niche films. They could help the author market and distribute the film online through partnerships with websites that target the author's intended 17-31 year old audience, allowing the film to reach its niche viewers and potentially earn a profit.

1. What kind of media institution
might distribute your media
product? And why?

2. A production company is in control of filming all the shots, from start to the end, while at the same time
managing costs of various aspects such as costumes, the set, and other legal requirements. A distributor
is a company that is responsible for marketing the film i.e. trailers, posters, and merchandise - to
generate an audience. I think that an independent company is likely to distribute my film as some ideas
shown are reminiscent of ideas that would be conveyed in a lower budget, independent film. For
example I used a low costing digital camera to film my product with, and I also used sounds from online
websites rather than creating my own in a studio. I also feel that because my main actor is a little boy, a
more niche audience would be required to watch the film, as not many people would agree with the
views presented about him. This could be due to the fact that children aren’t usually seen as playing a
character associated with crime and therefore the audience may be shocked by the character portrayal
and therefore not agree with it. I feel that also as I am an unknown director, my film is less likely to be
distributed by a conglomerate film company as they are usually directed by large, successful directors.
Also, my film would be more likely to be distributed by an independent company due to the fact that
you can have as much creative freedom as you want. This freedom is exhibited through the film
Tyrannosaur, in which a man kicks his dog to death as a result of drinking too much. These ideas would
not usually be portrayed in a film produced by a conglomerate as they are too controversial, and do not
follow the hegemonic viewpoint, or follow Maslow's Hierarchy. Therefore, because I have subverted
various ideologies (such as the main protagonist being a young child) it would be harder for a large
conglomerate to distribute my film because they usually contain common ideologies that everyone (if
not most people) will agree with and understand. I think that initially my film would have to be shown
at a film festival to gain money needed for distribution.

3. As I only have a small budget, I would need my film to be
distributed on various platforms to help make back all of
the money spent and to help maximize profit. For
example the film Submarine was shown at various film
festivals such as Toronto International Film Festival,
London Film Festival and Sundance Film Festival. I would
use this method of showing my film at a film festival as
you are guaranteed an audience, and it is a good
marketing scheme to generate a positive buzz for the film
(should people like it). My film would be suitable for a
film festival as it contains quite unique ideas/ ideologies,
which is good as these are the main types of films shown
at film festivals like Sundance for example.

5. I think that a company who could distribute my film could be Coffee Films,
who are a British independent company, mainly specialising in the thriller
genre. The evidence from my product that can classify it as a thriller are the
fact that it contains iconographies such as having a protagonist and an
antagonist, having the music build to a crescendo to raise tensions, having the
plot set in a town/city, and having shadows/ reflections of the antagonist so
that his character isn't revealed right at the start. Coffee Films have a very
niche audience, and have produced films such as 'Lucid' and 'Silence
Amplified'. These are both psychological thrillers, which was the sub-genre I
initially planned my thriller to fit into. Coffee Films also distribute their films
straight into (independent) cinemas, this could be a successful method to use
for the distribution of my film - after my film had been shown at various film
festivals. However, because my film is quite unique, I feel that it would be
more appropriate to distribute it online — possibly for a small fee, to fit with
the modern as well as niche audience that could be created from watching
my film. This would be effective in generating a profit as my target audience
are quite young 17-31 and this is the age category that is most likely to stream
a film online, rather than going to the cinema.

7. Coffee Films use a collection of cheap Hi-8 consumer
camcorders to produce their film meaning that they
produce very low budget films, therefore making it a
suitable company for my film as I used a fairly cheap
camcorder to film my thriller. Also, because Coffee Films
has an official partner deal with 'DailyMotion' it would be
easy to distribute to a range of websites online to an
appropriate audience, as the age range (around 17-31) of
the typical users of these websites fit my target audience,
which is approx 17-31. The website DailyMotion allows
people to upload their creative content freely, therefore it
would be easy for my film to be distributed and to gain an
audience, and then therefore sustain more profit.