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What kind of media institution might
distribute your media product and why?
Within my research I looked at all
different media institutions that I
think would distribute my media
product. The main magazine I looked
at for inspiration on my magazine was
Billboard. I did this because I wanted
my magazine to be conveyed in the
same way and have near enough the
same type of target market. Through
this information I researched into the
media institution that distributes
Billboard and how successful they are
from it. Here are my research results.
Billboard Magazines Publisher
Prometheus Global Media
Prometheus Global Media is an
American entertainment publishing
company based in New York City.
The company was formed by the
sale of the entertainment and media
division of Nielsen Business Media.
Prometheus Global Media has been
publishing Billboard since December
of 2009. This is the publishing
company I believe my magazine
would be a good institution to
distribute my magazine because
they have already and still are
distributing one of the biggest music
magazines in the world, Billboard
and were very successful at it
meaning they have clear experience
on how to do this job. Although this
business is America based I believe
my magazine will be successful not
in just the UK but America also.
Business studies- Prometheus Global
Media
Prometheus Global Media thrives to make their publishing
business known throughout all the high end magazines. This is
their unique selling point and will bring them more revenue into
the business because they work with what no other magazine
publishing business has.
Magazines that Prometheus Global
Media Publishers
Billboard connections- this pie chart like graph was shown on the Billboard.com
website talking about the millions of music fans, music, media ad entertainment
moguls, artists and a-list celebrities, pop culture, trendsetters and music tastemakers.
Other Magazine Publishers-
IPC MEDIA
IPC is a magazine consumer and
digital publisher. The brands they
include are NME, NOW and Look
magazine. As you can tell, none of
these magazines are up market
magazines like mine. This is why I
don’t believe IPC MEDIA would not be
a good institution to distribute my
magazine because they do not have
any experience in the up market
audience.
IPC MEDIA- Webpage
BAUER MEDIA GROUP
I also researched BAUER for consideration in
being my magazines publisher. Some of the
magazines that are already being in
published by BAUER are Grazia, Kerrang,
Heat and Q. Although Q is one of the other
main magazines I looked at for research
when developing my magazine I didn’t think
that BAUER would be the best company to
publish my magazine. This is because I
believe that Prometheus Global has a better
audience.
BAUER MEDIA- Webpage

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Evaluation 3

  • 1. What kind of media institution might distribute your media product and why? Within my research I looked at all different media institutions that I think would distribute my media product. The main magazine I looked at for inspiration on my magazine was Billboard. I did this because I wanted my magazine to be conveyed in the same way and have near enough the same type of target market. Through this information I researched into the media institution that distributes Billboard and how successful they are from it. Here are my research results.
  • 3. Prometheus Global Media Prometheus Global Media is an American entertainment publishing company based in New York City. The company was formed by the sale of the entertainment and media division of Nielsen Business Media. Prometheus Global Media has been publishing Billboard since December of 2009. This is the publishing company I believe my magazine would be a good institution to distribute my magazine because they have already and still are distributing one of the biggest music magazines in the world, Billboard and were very successful at it meaning they have clear experience on how to do this job. Although this business is America based I believe my magazine will be successful not in just the UK but America also.
  • 4. Business studies- Prometheus Global Media Prometheus Global Media thrives to make their publishing business known throughout all the high end magazines. This is their unique selling point and will bring them more revenue into the business because they work with what no other magazine publishing business has.
  • 5. Magazines that Prometheus Global Media Publishers
  • 6. Billboard connections- this pie chart like graph was shown on the Billboard.com website talking about the millions of music fans, music, media ad entertainment moguls, artists and a-list celebrities, pop culture, trendsetters and music tastemakers.
  • 7. Other Magazine Publishers- IPC MEDIA IPC is a magazine consumer and digital publisher. The brands they include are NME, NOW and Look magazine. As you can tell, none of these magazines are up market magazines like mine. This is why I don’t believe IPC MEDIA would not be a good institution to distribute my magazine because they do not have any experience in the up market audience.
  • 9. BAUER MEDIA GROUP I also researched BAUER for consideration in being my magazines publisher. Some of the magazines that are already being in published by BAUER are Grazia, Kerrang, Heat and Q. Although Q is one of the other main magazines I looked at for research when developing my magazine I didn’t think that BAUER would be the best company to publish my magazine. This is because I believe that Prometheus Global has a better audience.