This document discusses Prometheus Global Media, a publishing company that distributes Billboard magazine. The author has chosen Prometheus to publish their own R&B-focused magazine because Prometheus is an experienced publisher in the music genre, distributing Billboard which has over 15 million monthly users and a similar target audience to the author's proposed magazine. Both magazines would be released monthly and have similar formal layouts and audience demographics of 16-26 year olds. The author rejects two other potential publishers - one that does no music publishing, and another that publishes different music genres than their magazine.