The document discusses the evaluation of a final video project. It describes how the finished video differed from the original plan and analyzes various aspects of shooting, editing, and producing the video. It reflects on lighting, sound quality, clip composition and flow, target audience, and legal considerations. Feedback was generally positive, though some improvements were noted for areas like clip quality and transitions.

1. Evaluation
For my final video I thought that it turned out quite a bit different to my original intentions, as I was
originally going for a whole timeline created in Photoshop where we would move from clip to clip
depending on which scene we wanted it to go to. Instead of doing that we decided to just stick with
the normal transitions between each of the individual clips to try and keep the video flowing
smoothly. The picture that we would have had to make in Photoshop was also far to advanced for
how good I am at Photoshop. Overall though I think that the original video looks a lot like how I
intended the shots to turn out like, and the overall smoothness of the clips turned out a lot better
than I thought as the transitions between each of the clips looked really good and kept the video
running smoothly. The overall look of the shots had exactly the same compositions as we had
planned before we started shooting except for a few which we had to change because of lighting
issues, or the area didn’t look as good as we thought it was going to. The lighting of all the different
shots turned out really good as we only shot on the days that it was bright outside so that we went
to shoot in our locations we could leave the blinds open and use natural sunlight instead of
unnatural lights. For a few of the scenes the lighting wasn’t as bright as I had hoped it would be so
we had to use some spot lights from the photography room so that the frame would light up a bit
more, this was not in our plan as we wanted to use all natural lights. The interviews turned out just
how we wanted them to in our plan, as we used the right background which really set the scene for
the different people that we were interviewing. The only thing that didn’t go to plan was the large
amount of background noise, as there was a few people in the class while we were shooting even
the smallest sound would be caught by the camera. The fact that the classroom was right next to a
hallway as well didn’t help with the sound as there was people constantly walking to and forth which
you could hear through the thin windows.When it came to editing my video together I didn’t want
my video to go on that long as the viewer would start to loose interest in the video. I tried to keep
the video short and sweet so that people didn’t change the video half way through but when the
video was over they were still left wanting to watch more. I later uploaded the video onto a YouTube
where I have not gotten any feedback on the video so far.
The final video looks extremely professional and you can see throughout the video exactly what we
were trying to get across with advertising the Photography course in Cheadle College. From the
video you could also see that we were not only advertising that particular course but we were also
advertising the whole college as we had a number of shots of the college, ranging from the front
entrance to the cafeteria. From this video you can get a real feel for how it would be like to study in
Cheadle College and to do the Photography course, as you got all the different opinions from both
students and teachers from that course. Although in this video we do go into more detail about the
photography course than the overall Cheadle College which is something that we didn’t want to go
as far as we ended up doing. But just from the few shots of the different college areas that we got,
give the viewer an idea for what the college looks like and what they should expect. When it came to
making the photography course look as interesting as possible I think that we didn’t achieve the best
that we could of, as we mostly did still shots of interviews or other peoples work. This doesn’t show
all the different areas that you would take part in when doing the photography course but it does
give you a basic idea of what is expected of you. I think that our video looks extremely professional
and even better than some of the other ads on the internet, as we had such a large range of clips we

2. could freely switch between them giving the viewers a much wider view on how the college looks.
This was all possible by editing the audio clips so that they started playing before the actual
interview had begun. As most other videos advertising college have such a small range of clips from
the college they are forced to playing these long boring interviews in one go.
Exporting digital video for interactive media products
When it came to rendering the video I couldn’t decide what resolution to render the video at as I
didn’t want the video to take ages to load when people watch it online, and I didn’t want it to take
ages to send the file to other people. I ended up using 720p as the quality to render it at, as that is
still a good quality to watch a video at but it didn’t make the file size to big. When it came to filming
the clips we used two different cameras which had dramatic differences in quality, as one was a HD
camera and the other was just a standard 480p camera. I think that the quality of the editing meets
the standard which I was trying to achieve as the video looks very smooth and flows nicely. I didn’t
use as many transitions as I had hoped to use as I didn’t think it looked as good as I hoped they
would have, as most of them stopped the flow of the video and made the video look rubbish. I did
quite a bit of colour correction to the video clips and I also changed the levels at which the audio was
at, as some of the scenes were louder than others and was sometimes quite hard to hear the audio. I
feel as though the editing that I did to the clips made the advertisement a lot more fluid, and
improved the look of all the clips. When it came to importing the music I just downloaded the music
of YouTube and then imported in all the clips in an Mp3 format. As we used multiple cameras to
record all the scenes we had a number of different video formats, which were AVI Video File, Movie
Clip, XMP file and MPEG-TS Video File. When it came to importing all the different video format clips
I was able to do them at the same time as the software was able to realise they were different and
deal with them. In the end I didn’t use any of the pictures that we took as I wanted the video to keep
on moving and not go to a standstill at any point in the video. When it came to compressing the
video down and rendering it out, we ended up losing quite a bit of the video quality as I was
rendering some of the clips in a lower quality than they were recorded at.
I think that when it came to shooting our scenes our product was very well thought out and we knew
exactly what we needed to shoot during each scene, and how we were going to go about shooting
that particular scene. Since we had a long time to prepare before we actually went out and started
shooting all the scenes, we planned out how we wanted each scene to look and when we were going
to start shooting that scene. We did have some very detailed storyboards which we used to our
advantage when we went in to shoot each scene as we already knew how we wanted it to look. We
all did our individual mood boards which we had a look at to try and give us some ideas of what we
all thought that we wanted the product to end up like. After having a look at all of our different
mood boards we then sat down and decided which elements of them we wanted to include into the
video.
I think that I reached the right target audience which we were going for as I used some music that
keeps people happy, along with the interviews with the other students so that people can get a good
idea of what other students think about the course. By showing what other students thought about
the course it allowed the students to get a closer look into what someone of their age thinks about
the course, and you get a true honest opinion.

3. In the video there are a number of different scenes which I edited and I think make the video look a
lot better than the original clips did. To make the video look smoothly I used a number of different
effects and changed around the location of the different audio files a number of times. I used a
number of different transitions which I thought worked well with the clips and made the video look
a lot smoother, I also used some small colour correction on certain clips which I thought looked to
bright or were quite dull and boring. By making the video a lot brighter and bumping up the contrast
levels it made the video look a lot more vibrant and interesting to watch.
Before we started to create our products we created a questionnaire asking people what they think
should be in the video and what they like best about the course. With the results from the
questionnaire we were able to get an idea of what we thought should be put in the video and what
people like most about the course so we could go into more detail. Another thing that I looked at
before starting to create the video was other video’s made by our college and other colleges nearby,
to get an idea of what the used to try and attract the most amount of people. After looking at some
other adverts about colleges I then looked at a broader range of adverts on the TV and tried to find
out what was repeated in all the adverts to attract the viewer’s attention. The only feedback that we
got from people of our age group was the questionnaire that we sent out to the other students in
our photography class. I think that with the video I reached the right target audience with my video
by all the different aspects which I included in my video.
When it came to actually shooting the video we used a number of different styles of shots to try and
capture each scene to the best of our ability. The hardest part of creating the advertisement was
trying to capture the shots where we panned through an entire classroom to try and get it all in one
shot. As we weren’t using the best tripod to do moving shots we had to make do with what we had
which made some of those shots quite unstable and wobbly. When we did the still shots we set the
camera up on the tri-pod and made sure that the background suited the person that we were
interviewing, or the questions which we were asking. As we used two different cameras to shoot the
video we ended up getting two different qualities which is noticeably different in the final video. This
was one of our mistakes as we used a HD camera for some scenes where the audio and video quality
is notably different to the 480p camera. I think that some of the shots could have been a bit steadier
as we couldn’t get the camera moving as smooth as we wanted with the tri-pod that we were using.
If I was to shoot these scenes again I would look into a new way of making the shots look smoother
with the tri-pod that we had. Which may mean holding the camera with our hand to get the
steadiest shot of the classroom. When it came to editing the video I had to make a lot of decisions
on what clips to use and what not to use as I had so many clips which I had to fit into a 60 second
advert. When it came to choosing the clips I decided to choose the clips which I thought suited the
target audience the most and what went well together. I tried to use clips which lead onto each
other well and kept the video flowing smoothly. I think that the music is the best part of the advert
as there is not quiet spots where the advert comes to a halt and nobody knows what is happening.
With the music I was able to keep the video moving as smoothly as possible and made the video look
a lot better than it originally did. The only thing that I would change about the editing is that some of
the transitions weren’t as smooth as I wanted them to be. I had originally planned to use black and
white in some of my clips, but when it came to the editing process it didn’t look as good as I hoped. I
added some colour correction to some of the scenes to try and bring out the colours more than they
already had been. I decided to use a little bit of text in the video so that the audience knew what

4. questions the student/teacher was answering. I decided to use the plain text in my video as I didn’t
want it to distract the attention from the viewer.
When it came to delivering the product there are many different legal and ethical considerations
that we need to take on board to keep the viewers and the client happy when producing and
watching the video. One of the major concerns when it came to shooting the video as we didn’t
want to use music which was copyrighted and wouldn’t be allowed to use on the internet again. This
is why when it came to choosing the song which I wanted to use in the video I had to make sure that
it wasn’t copyrighted and that we could use it freely over the internet. In the description of the song
it said that it was free for anyone to use and that we don’t need to ask for permission. This enabled
me to use the song freely when it came to uploading it onto the internet or turning it into a DVD to
distribute it to the public.
During the editing of the video I didn’t want to make the video to long as I wanted to keep the
viewer interested and not make the video go on for too long as then they wouldn’t want to watch it,
and it wouldn’t keep them that interested. To do this I edited all the clips beforehand and chose all
the best moments. After I had all the best scenes I then placed them in the order that I wanted to
put them in, after I had all the units in place I then started to add in all the other parts which were in
between and made up the gaps between each scene. To try and keep the video shorter I played
some of the audio from the interviews over the scenes where I was showing the people the different
class rooms and work done by other students. This enabled me to keep the viewer interested in the
video instead of them just watching someone talk about all the different areas in Photography. The
final video turned out to be two minutes and 30 seconds, I think that this is a perfect time to not
only keep the viewer interested but to also show them enough information about the course.
When it came to shooting the video scenes Chris took the lead when it came to setting up the shots
as he was controlling the camera. This was where we set up the rest of the scene to make it look to
the best of its ability through the eyes of the camera. When it came to shooting the scenes I was in
control of setting up the lighting and making sure that the scene was lit correctly by using some
lights from the photography room and natural lights from opening and closing the blinds. When it
came to making any major project decisions we all came together as a group and discussed whether
or not that idea should be included into the final video. As we had class together we were in regular
contact with the rest of our team as we saw each other almost every day. We were also in regular
contact with the client as we had a lesson with him twice and week and discussed what we were
going to put in the video and whether or not he thought it was a good idea. It was extremely easy to
talk with our team members and our client who enabled us to get our work done extremely fast and
meant that any new ideas which came up were put straight into the project as quick as possible.
When we came together to do our group meetings we were able to move our project forward a lot
faster as we knew exactly what we were doing, and what everybody else wanted us to do. After the
meetings we all got an understanding of how each other saw this project moving forward and what
we felt was best to do next with the project. I feel as though the client was extremely involved as we
were constantly telling him what we were doing with the product and we were getting constant
feedback from him, which gave us new ideas on what to do with the project. When we had the
meetings we tried to make sure that everyone attended them and that we were all involved in
discussing what we were planning to do next, in the end one of the production team might be
absent on the day of the meeting but they were able to quickly catch up when we told them what

5. was happening. When we went to each of the meetings we all had our own ideas to bring to the
table, whether it was in the form of a storyboard or it was verbal everyone had an input in these
meetings. When we showed our final product to our client he was extremely pleased in the direction
of how we decided to film the whole advertisement, he thought that the final product looked very
professional and exactly how we had described it to him in the meetings. With the final video I think
that I achieved the goal of advertising the college and a particular course as we have included loads
of references between the two in the video. The video has changed quite a bit from the original plan
as we didn’t do anything near as much as I thought we would have when it came to creating all the
images in Photoshop, as none of us are that good with the programme or editing the images into the
video. Although I don’t think our product changed much after we had the meetings with the client
and ironed out any problems which we could have had, but changed when we noticed the problems
during pre-production. Sticking to the timescale which we had originally set was one of the hardest
parts when creating this video, the main reason being that the people we wanted to interview from
the course were not always available when we wanted to film it. This lead to huge setbacks and
meant that our product was not filmed in time before the editing period had started, to deal with
this problem we started editing our video during the period when we weren’t able to film the actual
video. There was a few times that we weren’t able to set a formal meeting with the client as he was
too busy with classes, therefore we had to just do the meetings during our lesson period and discuss
what we wanted to change then. This didn’t have a huge effect on the final product as we were able
to just get the meetings done then, and we could tell him everything that he needed to know during
that timescale. The only area that slowed down the final production of our video was when it came
to shooting the final video, but this was at no fault from our production team as it was the
interviewees that couldn’t make it to the meeting. I think that if I was to do this project again I could
make it run a lot better and smoother than this project had gone, the main problem being setting up
the interviews. To avoid this problem all I would have to change would be to set up the meetings
with the interviewees way ahead of schedule and make sure that they could make it to the meetings
on time. This would enable us to have a smooth production of the product and would have made us
able to meet the editing deadline.
My ideas for the video were implanted into some of the shots and the locations at which we shot,
and they also were introduced into the video to make all the different clips work well together when
it came to editing them together. When it came to shooting all the different scenes we didn’t really
have set shots which we wanted to do first, as we just did all the different scenes whenever the
lighting was good in that particular area. If the lighting wasn’t very good anywhere and it was a dark
day then we continued editing the clips or planning for the next shoot. Overall I think that the
project ran very smoothly over the period of time that we had to edit the video together and shoot
the video I think that everything went very well as kept to our timescales and didn’t take too long
shooting certain scenes.