- The document discusses the process of editing a promotional video for a bus service and areas for improvement. Key challenges included large file sizes making sharing footage difficult, and running out of time to implement planned high production value graphics and effects. - Feedback from a survey about preferred content was not fully incorporated. The final video was slightly longer than preferred and could have better highlighted shopping destinations and included more company information. - Areas identified for improvement included stabilizing shaky footage, refining graphics and text placement, better audio mixing, and tying effects more closely to the background music. Overall the footage quality was good but production value could have been increased with more planning and resources.

6. I did encounter problems during the editing process. I recorded a large amount of footage in very high quality.
This did lead to nicer looking shots. Having a high original quality meant that I had the ability to frame and create
effects that wouldn’t have worked with lower quality footage.
The biggest problem with 20gb of footage was transferring it. I was using the internet to share it. It took ages.
During planning and research, I proposed some high production
value graphics that were going to give information and act as
transitions.
I ran out of time to make them as high quality as I first wanted.
The basic on-screen map animation is something that could have
looked way better. Although the animation works in a smooth
manner. It is still a fairly basic thing to achieve in after effects.
Compared to the Flyer promo video I looked at during the
planning stage of the project, the graphic doesn’t have a bright,
eye catching colour scheme. I don't think it acts as a smooth
transition point. It fits with the storyline of the video, but it
doesn't keep the flow going as much as it could do. My
graphics could have been improved by sliding into the
sequence more smoothly.

7. I used key frame animation to add some text to some parts of
the video. This text tracks on to elements. I tried to keep the
font and colour consistent throughout the video. This helped to
make tie everything together and make it look more
professional. As shown the screenshot, white text didn't work
all the way through as the text blended into the background.
Going back, I would have tried to orient the
graphic somewhere else. I would have still made all the
text the same colour, size and font. I would just be more
conscious of what the background is.
Compared to the existing Witchway "she's arrived" promo. The
text on my product not as clear as it could be. In the existing
promo the text is big, clear and implemented into the video
with a smooth motion track.

8. As a way of trying to focus viewer attention, while also making the video feel better
made, I added some blur effects in post production. These were done via key frame
animation. I think the one that turned out the best is the Tadcaster one. I made the
effect fade out back to normal levels of focus while the shot was still moving. It made
a smooth look. I think these effects are the best ones in the project. They are simple
but effective.
They don’t have the same wow factor of the whitchway promo. The effect in that video
is done incredibly smoothly. However, they did what I wanted them to do and turned
out as I imagined.
I think that if I had more knowledge of the software, I would have liked to have tried
something more complex. I am thinking I could have tried to edit the blur to the beat
of the backgound music in some way.

9. The music in my video is one of the things I stupidly did right at the end. The end result would be significantly better if
some of the shots and effects were done to the beat.
The levels of the audio were weird at times. I had issues with Premier Pro not auto ducking the audio under the voice over
properly. I am wanting to investigate this for future projects. There is a point in the video, during the York section, when
the music ducks way too much. There are also some points where the voice over isn't very clear and the music is also too
loud. This makes the speech hard to understand. It results in the end mix feeling messy. Overall it just lowers the
production value.
The background music I used is not 6 minutes long. Infact its about 3 minutes, and to get it to last the whole video, I had to
play it just over two times. The edits were done in premier under time pressure. With that taken into account I am happy
with the cuts that I created in order to make the music transition smoothly. I don’t think they are too noticeable and the
flow is not significantly impcated.

10. For some of the footage, I just left the camera propped up filming. This is because I was using a
different, additional camera at the same time. The camera was propped up on the bus to record out the window. It
wasn’t very stable, the forage is shacky. Its also not framed very well. I should have planned a better system for
getting these shots out the window shots before hand. I would have improved a few of the hots in the video by just
stabilizing the camera. It would have also given me more footage to choose from. I filmed literally the whole route,
either through time-lapse, or 1080p 30fps. Most of the footage was poorly framed, out of focus or shacky when i
watched it back.
As I mentioned in the previous section, I think that the on screen maps could have been improved, if I had not
used google maps as a background. I would have instead created everything in house. I would also have spent
more time on them, hopefully gaining more experience first.
I think that most of the shots I ended up using in the video are mostly of a nice high quality. I made sure to go
through and try and pick out the footage with the best lighting and framing. Part of the reason I think
the shots ended up looking nice was the weather. During most of the filming, it
was a bright sunny day. This created some lovely colours and excellent ambient
lighting.
Although the photos at the end are high quality, they
could have had better motion effects added to them.
I would have improved the end by swapping some of the pictures for video.

11. I think I might have made my video slightly too long in places for my exact target audience. However, I don’t think I
missed it completely.
The fact the video is slightly longer in sections than I first planned it to be, may result in my video being more
appealing to people who are a bit older.
Initially I had also considered the idea that there may be a secondary audience of people under 25.
Although they may skim through the video, I can't imagine loads of people 16-25 watching the whole thing.
Making the video more fast paced would have helped lower the age of the person I think may be interested in the
video. I also think that to truly target teens and young adults I would have to change some of the things I filmed to
feature things that younger people tend to have more of an interest in.
Due to the nature of the video, it was always going to be seen by a large number of people.
I therefore chose to vary the content in the video. I didn’t want to make it all aimed at young people as that is ignoring
a massive group of people who may find the video.
My video contains lots of clips that help to keep things fast paced enough to stop any viewers from getting bored. This
is something I implemented so that my video could also be of some interest to younger people.
In terms of my main target audience, I think that the content featured is about right for them. The things featured are
varied from nice things to do with the family, walks and shopping.

12. Before making the video, I conducted a survey. This influenced some of the decisions I made while planning and
editing.
In the survey, one of the questions I asked was how long should the video be. I overshot the average survey answer of
5.5mins. The final video is 6mins 30secs. Some of this extra time is due to additional shots taken of Goathland which I
never planned. Had I investigated the route in greater detail beforehand I would have known that it was an
interesting place on the route. I could have spent time trying to cut things out of the video. This would have been time
consuming to get right. I would have had to edit the background music so that it was still the correct length.
Depending on the place in the video, there is a chance I would have had to edit the voice over. The voice over is
something I wish had implanted right at the very end. I should have made sure that any audio from other clips was
mixed with the background music. I would have then known where the gaps to insert the VO were. Having done the
voice over right at the end could have helped with audience appeal by enabling easier shortening of the video.
Another question I asked was about the ratio of music to voice over. The response from this question was that a 50/50
balance between voice over and music was the most preferred way of doing things.
I think that my final piece reflects this fairly well. I tried to not talk the whole way through while getting the
information across. The only thing I would have changed, about the ration of the audio playing, I would have incluede
more ambient noise from the clips.

13. The survey I took said that a limited number of "fan facts" were preferred. I would say my final product contains a
voice over that is to the point, with limited added unnecessary extras.
One part of the survey I think I could have responded better to is the preference for high production value. I ran out of
time to implement complicated transitions and animated graphics. If I had more time, I would defiantly have liked to
have upped the wow factor of the final product. This could have been beneficial as it could have kept viewer attention
for longer.
One question I asked was "what makes you most likely to use a bus". I acknowledged previously that this question
could have been improved if I had more than 5 people answer my survey. The top answer from the limited sample size
was shopping. I opened my video was some examples of where to do this. I could probobly added more examples of
shopping locations elsewhere. It was silly to overlook this as it's what people said they were most interested in. As the
people responding to the survey could be potential customers, limiting the number of reasons to get on the service
was dumb.
The part I responded least well to, was people saying that product information could have been of interest to them. If
only briefly I should defiantly have included company and route information. This could have been prices, operational
hours and rough timetable information. During planning, I took inspiration from an existing product that had
information within transitions. I should definitely have tried to include this. It would have promoted information that
the end viewer wanted. This could have helped with sales.

14. The questions at the end of the survey were bout the most important features on a bus. The conclusion was that the
charging capabilities and nice seats were more important than WIFI. I made sure to include a shot of a phone going on
charge.
I advertised wireless charging. - I probably should have included a shot of a usb charging cable plugin into a seat back
but didn’t.
I did make sure to show off the impressive quality interior.
I was planning to talk breifly about the free WIFI, or just include a very brief shot of a WIFI logo on the bus. I never got
round to doing this during the limited time I had to edit.