The document discusses the target audience and approach for a music magazine media product. The target audience is 18-24 year olds, primarily female. This is reflected by the magazine's front cover resembling a women's magazine and black and gold "house style." Feedback from a focus group of the target age group was incorporated into the magazine's design. While not targeting exclusively one gender, the style appeals more to women. The $4.50 price point aims to be affordable for the 18-24 age group while maintaining a sophisticated, classy image through the use of gold and black. The magazine features both popular and new music artists, appealing to the target audience's interest in discovering new music and seeing photos from concerts and of famous

1. QUESTION 4 & 5
Who would be the audience for your media
product?
How did you attract/address your audience?

2. My target audience is both genders but mostly aimed at a female
audience as my front cover does in some way resemble a woman’s
magazine. The ages of my target group are 18-24. I did address
them and their opinions on my magazine through my focus group.
They gave me feedback on my production and how people of that
age group would desire the style. A first I didn’t want to aim my
magazine mostly towards one gender, but the way I wanted my
magazine turned out to be mainly focused towards females. But can
be aimed towards both genders, through the house style and
images. The house style is black and gold and not specific to one
gender, and I have used both male and female gaze in photography.
But I was not stereotypical at aiming it towards one gender rather
than another.

3. The price for my magazine is £4.50, but is aimed for
ages 18-24, meaning that these ages are more
likely to afford this magazine compared to school
children 16 and under, although people of these
ages may still purchase the magazine. I addressed
the class of my magazine to be all rounded. I feel
that my magazine looks classy, sophisticated at
the gold in the house style looks rich, these being
the reason for my choice in price, also that my
target audience would be able to afford it.

4. The nature of my magazine would definitely be a mainstream magazine, as
there are no conventions that would be aimed at a niche market audience.
My magazine includes, popular and new music, well known artists, and
new artists. This may attract my target audience as they may like to keep
up to date with new music and upcoming artists, concert photos as well as
well know artists in the industry. For mise en scene in my magazine I
dressed my main model in a black sparkly dress which looks sophisticated
and classy which links to the house style of my magazine. Although it
shouldn’t be about what the artist is wearing because its a music
magazine not a fashion magazine, I think that if an artist has fans the
audience are going to look up to this artist and aspire to look like her and
want to wear what she is wearing, again the audience creating
identification with the artist. The dress also linked to the house style as it
was black with gold sparkles. The clothing could also attract a male
audience as they could perhaps see the dress as revealing and ladylike.

5. The images I have used are eye catching and attract the
audience, and conform to Mulvey’s gaze (front cover,
contents page and double page spread). Another example
would be the brightness of the images, the brightness and
shine of Lydia’s (Cara Aurellie’s) hair and the red lipstick she
is wearing which makes her stand out more again and makes
the images eye catching and looks classy, attracting my
target audience. The direct mode of address in my images
creates a personal relationship ( uses and grat) which can be
very important to the artists fans as they feel a personal
relationship with the artist, this would allow me to give a
dominant or preferred reading.