The document discusses how a media product represents social groups. It focuses on representing females through the use of photos on the cover and inside pages that portray them in ways that attract a male gaze. Younger females are represented through fashionable photos that portray them as aspiring artists. The layout and language are aimed at being easy to understand and engaging for a younger target audience, while also appealing to older audiences. The goal is to create a sense of aspiration and relationship between the audience and the featured artists.

1. How does your media product
represent particular social groups?
Evaluation Question 2

2. Shot Types
Direct mode of address with the reader with eye-line shots, this meant
that personal relationships could be created with the audience and the
admirable artists. With the magazine having a more predominate use of
younger artists and more female showing, the target audience would
attract the youth and young adults more than a mature audience and
could be directed to the males more than females.

3. Representation of Females
The positioning and pose of the model with the added mise en scene of make
up supports the theory of the ‘male gaze’ from Mulvey by specifically
lingering on the curves of the female body.
• Front cover – lips and eyes- mouth open(seduction)
• Contents – eyes, luring in the reader
• Double page spread- legs and facial features

4. Other magazines that use females to
attract the audience
On both the front cover and the double page spread, one artist was used and
one gender so that an establishment of importance was made and
strengthened the appeal to my target audience. Females would also be
attracted to the young ambition of the artist and so therefore diverse my
audience. Possibility of the male gaze conforming from female audience.
From my research Q magazine also used females a lot, it is stereotypically
used throughout the genre of magazine.

5. Countertype-
mise en scene
The mise en scene countertypes the usual format, and creates more of an
atmosphere than a personal image on the front cover, this was to diversify my
audience as a dance and visual atmosphere could attract a very wide span
audience even without relating to the artist herself.
Inspiration Stereotype of
my genre

6. Costume mise en scene…
Costume-Amelia
Black leotard, white tights and full face of make up
• young females would look at fashionable inspiration and possibly look and
relate for their appearance.
• Male gaze of seductive clothing, shows off the female body
Supporting Killbournes theory that women are perceived as mannequins of
perfection as she has is not exactly radiating natural looks and had adjusted
herself for attraction. Representing the current young female artists that
young women aspire to be.

7. Prop countertype
No props used, no message to anything else and pure focus is on the artist.
Usual stereotype of youth involved with drugs or drinking but I countertypeed
this and represented a youth with aspiration to follow to be successful. Below
are magazines in my genre that follow the stereotype.

8. Ethnic group
Aiming towards all ethnicities- as there is no
predominate race in the dance culture, but it could be
arguably seen using only white people that my
magazine is hegemonic. Although I feel that just so my
magazine could be seen as pluralistic I should not need
to approach other ethnic groups to feature and that as I
did not intend for my magazine to just be aimed at one
specific ethnic group that it is acceptable for all.

9. Layout
The layout throughout the magazine is easy to read and simple yet
professional. Due to having a younger target audience the layout I feel could
therefore not be as complex as that of a more mature magazine audience.
Although the social class of the youth I aim for with my pricing of the
magazine could mean that the background that they come from is more
wealthy and possibly could lead to a better education so I thought that a
clever layout of images would be appreciated more and that the use of
photography to shape my layout would be understood more and would be
less confusing to some audiences. It represents the more creative youth and
aspirational youth that enjoy a countertypeing layout and difference. This
then could also appeal to the older audience as it would be less challenging.

10. Language
The language used throughout my magazine is very informal and represents
the speech of todays youth and makes it easy for them to connect to the
magazine. A lot of buzz words are used playing on the naivety of the young
society and easily pulling in their interest to want to read more and therefore
to buy the magazine. Attracting to both female and male the language is
neither towards just one sex but both, making it very interactive. The social
class represented is young adults whom can afford to have the fun the
magazine advertises but also gives the more lower classes an opportunity to
have something to aim towards and achieve.

11. Ideology
The reception theory with the ability to relate between the
audience and their age was prioritised by the age of the reader
and the artist. This then lead to aspirations of success and
created a personal relationship that the fan would want to
follow and try to relate to, creating a loyal fan base as the artist
explores their career using the magazine. This was the
collaboration of the shot pose (direct mode of address and
confidence) as well as the use of specific language. This meant
that I was directly relating to the audience and meant that my
target audience could receive the message how I envisioned
they would.