This document discusses the design choices made for a magazine targeting white British teenagers and young adults aged 16-18. On the front cover, a male model aged 18 is featured in a style of dress stereotypical of indie singer-songwriters to appeal to that audience. A double page spread features a female model in a way that goes against conventions of sexualization, aiming to appeal to both male and female readers. Shot types and layouts were selected to build relationships between readers and models while maintaining a minimalist, calming style.

2. What kind of media institution might distribute your
media product and why?

3. In my magazine the social groups
that are represented are white
British teenagers/young adults. I've
purposefully done this as this is the
category that my target audience fit
into. This will therefore help them
relate to the people in the magazine.
I have used both males and females
for my main images, this is to try and
attracted a unisex audience. I have
gone against the convention of
sexualizing females as I think this
would have out females of buying
the magazine. The people in the
pictures that I have used are very
similar aged to the intended target
audience of this piece. As these age
groups will have more in common
with each other making it easy for
them to build a fictional relationship
with the people in the images (use
and grats).

4. On the front cover you see a male aged 18, it’s a counter
typical representation of males aged between 16 and 18
due to the stereotypic representation of males in this age
bracket being some what rerelease and out to cause
trouble.Sam's costume is stereotypical of the typical singer song
writer, I made sure of this by doing the appropriate
research into what popular singer song writers wear
including ben Howard and ed sheran. The costume is
also something that the average indie/hipster teenager
might be seen wearing so therefore by putting Sam into
this costume I am appealing to this audience.
On my double page spread I have used a female
model this pictures goes against lot of conventions.
One convention it goes against is the sexualisation of
females in magazines. Females are normal
objectified in magazines to appeal to a male
audience (Mulvey- male gaze) by challenging this
theory I think my magazine appeals to both males
and females despite not having sexualisation of
either sex within the magazine.

5. Shot Types
Fore the front cover I have the
model looking right down the lens
of the camera this is creating a
direct mode of address which will
help the audience build a
relationship with the model. This
will enforce a sense of comfort in
the magazine (use and grats).
For the doubled page I have used a long shot, this is so that I
got a look of the backdrop into the imaged as it forms the
background of the page. This is a very common convection
used in magazines. However I have also challenge the
convention by getting the model to block her face with a
record. I could have made this objectified the female model
if I had changed her costume but I had her wear a black
dress as draw the attention to the record where the colour is.
I chose not to objectifie the female in this picture as I want to
appeal to both males and females.

6. Layout
The contents page that displays a lot of
information I have likened the layout to Facebook
and twitter this has been done as my target
audience is of an age where it would be rare to
find someone that hasn’t used Facebook of twitter.
This layout is going against the conventional
layout for a contents page. You will often find the
whole page taken up with colour, pictures and text
this connotes a sense of energy in the magazine. I
went against this as I wanted my minimalistic
approach to be carried through the magazine; I
think that by doing this I have created a calming
look to the magazine something that NME, Q and
Kerrang are missing.