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Ethics and Social Media Marketing
Brandon Eley (@beley)
Interactive Director, Kelsey Advertising & Design (kelseyads.com)
Owner, 2BigFeet.com
Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
Jason Baer (@jaybaer)
Social Media Strategist, Convince & Convert (convinceandconvert.com)
Co-Author, “The Now Revolution” (nowrevolutionbook.com)
Jeremy Wright (@jeremywright)
CEO, BNOTIONS (bnotions.ca)
Founder, b5media (b5media.com)
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com
Ethics Code (Free)
womma.org/ethics/code/intro
Ethics Toolkit (Members Only)
womma.org/membercenter/ethicstoolkit.php
#bwe10ethics
What is Unethical Social Media Marketing?
Ethical Social Media Marketing is…
Blogger and Community Outreach
Wow! This blog I just found is
great! I need them to talk about
my stuff! Now, to get in good
with - *cough* manipulate
*cough* - the blog author…
For the love of all that is holy,
if someone gives you their business card…
Bad Pitch
Credit: Dave Fleet, davefleet.com
Better Pitch
Credit: Dave Fleet, davefleet.com
Blogger and Community Outreach
I Beat
Every Day
Observe
Community
Norms
Read Community
Guidelines
Ask Staff for
Permission or Clarification
Patrick’s Pyramid of Permission™ (PPP)
Everyone Needs Money (Not Just You)
Agency Ethics and How to Pick the Right Agency
But, it’s really
just a horse
People will tell you social media
is a unicorn…
Credit: Brenda Clarke (http://www.flickr.com/photos/brenda-starr/4673961330/) (CC BY-NC-ND 2.0, http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en)
Followers and Fans Are Not a Key Success Metric
Don’t Be Bashful About Measurement!
Five Characteristics of Ethical Social Media Marketing
Always Disclose
Be
Honest
Get Permission
Credit: Paul Schreiber (http://www.flickr.com/photos/paul/444663722/), Jeff Van Campen (http://www.flickr.com/photos/otrops/4250799736/)
(CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en) and Doc Searls (http://www.flickr.com/photos/docsearls/3889834461/)
(CC BY-NC 2.0, http://creativecommons.org/licenses/by-nc/2.0/deed.en)
Use
Only
The
Data
You
Need
Respect the Space You’re In
Questions? Please
Brandon Eley (@beley)
Interactive Director, Kelsey Advertising & Design (kelseyads.com)
Owner, 2BigFeet.com
Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
Jason Baer (@jaybaer)
Social Media Strategist, Convince & Convert (convinceandconvert.com)
Co-Author, “The Now Revolution” (nowrevolutionbook.com)
Jeremy Wright (@jeremywright)
CEO, BNOTIONS (bnotions.ca)
Founder, b5media (b5media.com)
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com

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Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010