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Online Community Building
About Me Patrick O’Keefe Owner, iFroggy Network www.ifroggy.com Author, “Managing Online Forums” www.managingonlineforums.com Blogs: ManagingCommunities.com, BadBoyBlog.com andpatrickokeefe.com Email: patrick@ifroggy.com Twitter: @iFroggy Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy
The Importance of Your Home Base
Building Community on
“Mecha Timmy relays a humorless feed of new products as they're released on ThinkGeek.com”
Building Community on And, Soon Enough…
Moving Beyond Twitter and Facebook
Participating in Forums and Structured Communities as a Business
“Too bad you have to be so uptight about the posts.  My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”
“She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.” Editor
YOU ARE NOT SHARING “RELEVANT CONTENT” YOU ARE SPAMMING STOP IT MY COMMUNITY IS NOT YOUR TWITTER STREAM
Patrick’s Pyramid of Permission™ (PPP)
When Engagement Goes Bad Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en)
COMICSANS
“To engage or not to engage…”
Community:   Yes:     No:   Community Isn’t a Choice
Questions? Presented by Patrick O’KeefeBlog: ManagingCommunities.com  Email: patrick@ifroggy.com Twitter: @iFroggy Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy

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Online Community Building at Social Media Masters Atlanta

  • 2. About Me Patrick O’Keefe Owner, iFroggy Network www.ifroggy.com Author, “Managing Online Forums” www.managingonlineforums.com Blogs: ManagingCommunities.com, BadBoyBlog.com andpatrickokeefe.com Email: patrick@ifroggy.com Twitter: @iFroggy Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy
  • 3. The Importance of Your Home Base
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  • 18. “Mecha Timmy relays a humorless feed of new products as they're released on ThinkGeek.com”
  • 19. Building Community on And, Soon Enough…
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  • 25. Moving Beyond Twitter and Facebook
  • 26. Participating in Forums and Structured Communities as a Business
  • 27. “Too bad you have to be so uptight about the posts. My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”
  • 28. “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.” Editor
  • 29. YOU ARE NOT SHARING “RELEVANT CONTENT” YOU ARE SPAMMING STOP IT MY COMMUNITY IS NOT YOUR TWITTER STREAM
  • 30. Patrick’s Pyramid of Permission™ (PPP)
  • 31. When Engagement Goes Bad Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en)
  • 33. “To engage or not to engage…”
  • 34. Community: Yes: No:   Community Isn’t a Choice
  • 35. Questions? Presented by Patrick O’KeefeBlog: ManagingCommunities.com Email: patrick@ifroggy.com Twitter: @iFroggy Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy

Editor's Notes

  1. Originally an April Fool’s jokeThey referred to it as “the new white meat”Attorneys representing the National Pork Board sent them a 12 page cease and desist letterScott Kauffman, President and CEO of Geeknet said: "It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn.In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity.“Now, they actually sell cans of unicorn meat