I'm Nothing Without My Fans at BlogWorld & New Media Expo 2010

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These slides are from the "I'm Nothing Without My Fans" panel at BlogWorld & New Media Expo 2010. It was delivered on October 15, 2010 in Las Vegas, Nevada.

I was joined on the panel by Asher Roth, D.A. Wallach and Wayne Sutton.

We discussed the art of building meaningful fan relationships online and through social media. Our focus was on the music industry, but with lessons that could be applied to other industries, as well.

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I'm Nothing Without My Fans at BlogWorld & New Media Expo 2010

  1. 1. I’m Nothing Without My Fans
  2. 2. Asher Roth (@asherroth) Recording Artist (asherrothmusic.com) Schoolboy Music/SRC Records/Universal Records D.A. Wallach (@DAChesterFrench) Lead Singer, Chester French (chesterfrench.com) Star Trak Entertainment/Interscope Records dawallach.com (Personal Site) Patrick O’Keefe (@iFroggy) Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com) Blogger, ManagingCommunities.com Wayne Sutton (@waynesutton) Business Development/Marketing Strategist, TriOut (trioutnc.com) Social Media Strategist, Wayne-Sutton.com Blogger, SocialWayne.com
  3. 3. #bwe10fans
  4. 4. Providing the Content That Fans Want
  5. 5. Providing the Content That Fans Want
  6. 6. How Much of Myself Should I Share?
  7. 7. Managing Your Twitter Stream
  8. 8. Managing Criticism and Feedback
  9. 9. Criticism ≠ “Hating”
  10. 10. Managing Criticism and Feedback
  11. 11. Interacting with Fan Sites and Communities
  12. 12. Using the Power of Fans for Good…
  13. 13. … and Evil
  14. 14. Credit: Wally Gobetz (http://www.flickr.com/photos/wallyg/4849852192/) (CC BY-NC-ND 2.0, http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en) It’s Not About Technology
  15. 15. Questions? (Please)
  16. 16. Asher Roth (@asherroth) Recording Artist (asherrothmusic.com) Schoolboy Music/SRC Records/Universal Records D.A. Wallach (@DAChesterFrench) Lead Singer, Chester French (chesterfrench.com) Star Trak Entertainment/Interscope Records dawallach.com (Personal Site) Patrick O’Keefe (@iFroggy) Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com) Blogger, ManagingCommunities.com Wayne Sutton (@waynesutton) Business Development/Marketing Strategist, TriOut (trioutnc.com) Social Media Strategist, Wayne-Sutton.com Blogger, SocialWayne.com

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