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How to Market Your Stuff to Online Forums and Communities
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums”
(managingonlineforums.com)
Blogger, ManagingCommunities.com
Slides: slideshare.net/iFroggy
How to Market Your Stuff to Online Forums and Communities
How to Market Your Stuff to Online Forums and Communities
Thank You
#PodcampTopeka
Online Communities Can Be Very Powerful
Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson
(blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you)
Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
Estimated 256 Billion Influence Impressions
in the United States in One Year
Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
Estimated 1.64 Billion Influence Posts
in the United States in One Year,
Generating 250 Billion Impressions
Source: PostRelease.com/Synovate
Participating in Communities and Forums as a Marketer
Find the Right Community
Figure out what your audience is and go where they go
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Read the Guidelines
Follow them and do not even come close to violating them
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Read the Guidelines
Follow them and do not even come close to violating them
If You Are Ever in Doubt, Ask the Staff
Never take chances or assume
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Read the Guidelines
Follow them and do not even come close to violating them
If You Are Ever in Doubt, Ask the Staff
Never take chances or assume
Fill Out Your Profile, Especially Your Signature
But, only in the manner that is allowed by the guidelines
DON’T
Mention
Your
Stuff!
“Too bad you have to be so
uptight about the posts.
My link was more valuable
than 95 percent of random
thoughts/opinions that make up
the bulk of the forum.”
“She's right that your readers
might be interested in the subject,
and what she did is in no way an
advertisement.”
Observe
Community
Norms
Read Community
Guidelines
Ask Staff for
Permission or Clarification
Patrick’s Pyramid of Permission™ (PPP)
Building Your Community on Twitter
“No one ever asked
“What’s the ROI of talking?”
which is what Twitter is.”
- Scott Stratten--
@unmarketing--
Building Your Community on Facebook
Protect Yourself
Your Presence Owned by You Not Owned by You
facebook.com/you
twitter.com/you
them.com/you
you.com
Questions?
Find Me Online
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums”
(managingonlineforums.com)
Blogger, ManagingCommunities.com
Slides: slideshare.net/iFroggy

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How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

  • 1. How to Market Your Stuff to Online Forums and Communities
  • 2. Patrick O’Keefe (@iFroggy) Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com) Blogger, ManagingCommunities.com Slides: slideshare.net/iFroggy
  • 3. How to Market Your Stuff to Online Forums and Communities
  • 4. How to Market Your Stuff to Online Forums and Communities
  • 6. Online Communities Can Be Very Powerful
  • 7. Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson (blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you)
  • 8. Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered) Estimated 256 Billion Influence Impressions in the United States in One Year
  • 9. Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered) Estimated 1.64 Billion Influence Posts in the United States in One Year, Generating 250 Billion Impressions
  • 11. Participating in Communities and Forums as a Marketer
  • 12. Find the Right Community Figure out what your audience is and go where they go
  • 13. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else
  • 14. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms
  • 15. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms Read the Guidelines Follow them and do not even come close to violating them
  • 16. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms Read the Guidelines Follow them and do not even come close to violating them If You Are Ever in Doubt, Ask the Staff Never take chances or assume
  • 17. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms Read the Guidelines Follow them and do not even come close to violating them If You Are Ever in Doubt, Ask the Staff Never take chances or assume Fill Out Your Profile, Especially Your Signature But, only in the manner that is allowed by the guidelines
  • 19. “Too bad you have to be so uptight about the posts. My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”
  • 20. “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”
  • 21. Observe Community Norms Read Community Guidelines Ask Staff for Permission or Clarification Patrick’s Pyramid of Permission™ (PPP)
  • 23.
  • 24. “No one ever asked “What’s the ROI of talking?” which is what Twitter is.” - Scott Stratten-- @unmarketing--
  • 25. Building Your Community on Facebook
  • 27. Your Presence Owned by You Not Owned by You facebook.com/you twitter.com/you them.com/you you.com
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37. Find Me Online Patrick O’Keefe (@iFroggy) Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com) Blogger, ManagingCommunities.com Slides: slideshare.net/iFroggy