These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas. We discussed tactics and strategies that you can use to tap into the power of online community. Not communities run by you, necessary, but communities run by others. I also highlighted some tactics for building community on Twitter and Facebook and shared research data that spoke to the power of online community when it comes to influencing people.

1. How to Market Your Stuff to Online Forums and Communities

2. Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums”
(managingonlineforums.com)
Blogger, ManagingCommunities.com
Slides: slideshare.net/iFroggy

3. How to Market Your Stuff to Online Forums and Communities

4. How to Market Your Stuff to Online Forums and Communities

5. Thank You
#PodcampTopeka

6. Online Communities Can Be Very Powerful

7. Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson
(blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you)

8. Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
Estimated 256 Billion Influence Impressions
in the United States in One Year

9. Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
Estimated 1.64 Billion Influence Posts
in the United States in One Year,
Generating 250 Billion Impressions

10. Source: PostRelease.com/Synovate

11. Participating in Communities and Forums as a Marketer

12. Find the Right Community
Figure out what your audience is and go where they go

13. Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else

14. Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms

15. Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Read the Guidelines
Follow them and do not even come close to violating them

16. Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Read the Guidelines
Follow them and do not even come close to violating them
If You Are Ever in Doubt, Ask the Staff
Never take chances or assume

17. Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t care less, it shows and you should do something else
Observe First, Act Second
View the community’s social norms
Read the Guidelines
Follow them and do not even come close to violating them
If You Are Ever in Doubt, Ask the Staff
Never take chances or assume
Fill Out Your Profile, Especially Your Signature
But, only in the manner that is allowed by the guidelines

18. DON’T
Mention
Your
Stuff!

19. “Too bad you have to be so
uptight about the posts.
My link was more valuable
than 95 percent of random
thoughts/opinions that make up
the bulk of the forum.”

20. “She's right that your readers
might be interested in the subject,
and what she did is in no way an
advertisement.”

21. Observe
Community
Norms
Read Community
Guidelines
Ask Staff for
Permission or Clarification
Patrick’s Pyramid of Permission™ (PPP)

22. Building Your Community on Twitter

24. “No one ever asked
“What’s the ROI of talking?”
which is what Twitter is.”
- Scott Stratten--
@unmarketing--

25. Building Your Community on Facebook

26. Protect Yourself

27. Your Presence Owned by You Not Owned by You
facebook.com/you
twitter.com/you
them.com/you
you.com

36. Questions?

37. Find Me Online
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums”
(managingonlineforums.com)
Blogger, ManagingCommunities.com
Slides: slideshare.net/iFroggy