These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21). The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

1. Online Community Building

2. About Me Patrick O’Keefe Owner, iFroggy Network www.ifroggy.com Author, “Managing Online Forums” www.managingonlineforums.com Blogs: ManagingCommunities.com, BadBoyBlog.com andpatrickokeefe.com Email: patrick@ifroggy.com Twitter: @iFroggy Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy

3. The Importance of Your Home Base

5. Building Community on

17. “Mecha Timmy relays a humorless feed of new products as they're released on ThinkGeek.com”

18. Building Community on And, Soon Enough…

19. EdgeRank

25. Moving Beyond Twitter and Facebook

26. Participating in Forums and Structured Communities as a Business

27. “Too bad you have to be so uptight about the posts. My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”

28. “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.” Editor

29. YOU ARE NOT SHARING “RELEVANT CONTENT” YOU ARE SPAMMING STOP IT MY COMMUNITY IS NOT YOUR TWITTER STREAM

30. Patrick’s Pyramid of Permission™ (PPP)

31. The Influencer Trap

32. When Engagement Goes Bad Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en)

33. COMICSANS

34. “To engage or not to engage…”

35. The “Secrets” of Community

36. Community: Yes: No:   Community Isn’t a Choice

37. Questions? Presented by Patrick O’KeefeBlog: ManagingCommunities.com Email: patrick@ifroggy.com Twitter: @iFroggy Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy