Lessons in Marketing Ethics!
•Download as PPTX, PDF•
3 likes•1,569 views
Lessons in ethics covering marketing, advertising, social and digital media, news coverage, public relations, and so much more. Feel free to use with attribution. Many examples used in this presentation.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Lessons in Marketing Ethics!
Similar to Lessons in Marketing Ethics! (20)
Recently uploaded
Recently uploaded (20)
Lessons in Marketing Ethics!
- 1. 1 Joe Barnes @joebarnes joe@digital3000.net digital3000.net LESSONS IN ETHICS Social Media Advertising Public Relations News Coverage
- 2. 2
- 5. Are We Creating A Culture of Lying and Poor Ethics? 5
- 8. Is Advertising Going Too Far? 8
- 9. 9
- 10. 10
- 12. 12 http://www.nydailynews.com/news/national/boston-marathon-bombing-inspires-video-game-article-1.1326619 One Week After The Boston Marathon Bombing Video game released one week after three are killed and 264 more wounded in attacks
- 13. When Did Suicide Become A Tool To Sell Cars? 13
- 14. 14
- 18. 18 http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/ “I started to cry. I remembered looking out of the window to see the police and ambulance, and wondering what was happening.”
- 19. 19 http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/ “I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up---and no he wouldn’t be able to take me to my friend’s birthday party next week.”
- 20. 20
- 24. 24 http://www.searchenginejournal.com/worst-marketing-disasters-2013/80679/ The Pepsi x Bape Font Fail Collaboration between Pepsi and Japanese clothing company BAPE’s sub-brand Aape resulted in it reading ‘Pepsi x Rape’.
- 25. 25http://www.searchenginejournal.com/worst-marketing-disasters-2013/80679/ Coca-Cola Forced to Bottle It Canadian campaign for Coke’s Vitamin Water range of pairing randomly generated English and French words on to the bottle caps backfired when a customer received the pairing of ‘You Retard’.
- 27. 27http://money.msn.com/investing/13-flat-out-offensive-product-blunders Adidas Shackles Shoes These “shackle sneakers sparked howls of outrage from black leaders who denounced them as "slave shoes."
- 28. 28http://www.qualitylogoproducts.com/blog/12-offensive-advertisements/ PETA ad on a Florida billboard
- 32. 32 https://www.youtube.com/watch?v=AV_Y_bvYmws&list=PLsz_5sJRBDfDP8B2r9y1HsqZtzZkPbetg How To Create “New” Commercials
- 36. 36 One airline translated a slogan touting its upholstery, "Fly in leather," it came out in Spanish as "Fly naked."
- 37. 37 ced a toothpaste in France called Cue, the name of a notorious po
- 38. 38 Not to be outdone by Coke when Pepsi started a marketing campaign in Taiwan, the translation of the Pepsi slogan "Come Alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."
- 39. 39
- 40. 40
- 41. 41
- 42. 42
- 43. 43
- 44. • Twitter • Michelle Obama • Associated Press • Burger King • The Gap • Banana Republic • FOX News Twitter account • NBC News 44
- 45. Right After Aurora, CO Shootings 45 http://mashable.com/2012/07/20/nra-tweet/
- 46. Right After Aurora, CO Shootings 46 http://mashable.com/2012/07/20/nra-tweet/
- 50. 50
- 52. 52
- 53. 53
- 54. 54
- 55. 55(c) NPR
- 57. 57
- 58. 58
- 59. 59
- 60. 60
- 61. 61
- 62. 62
- 63. 63
- 64. 64
- 65. 65 “Catfish”
- 66. 66
- 67. 67
- 68. 68
- 69. 69
- 70. 70
- 71. 71
- 72. BREAKING NEWS... Manhunt Bombing Suspects Boston Marathon Social media -- sharing real- time photos, videos and info... People shared information they heard on police scanners. 72
- 73. BREAKING NEWS... Manhunt Bombing Suspects Boston Marathon Social media -- sharing real-time photos, videos and info... People shared information they heard on police scanners. 73
- 74. “Trust Me, I’m Lying” Ryan Holiday... The dangerous and exploitative practices of bloggers and social media users, which in turn, can spread like wildfire. 74 http://mashable.com/2013/04/20/truth-on-social-media/
- 75. "The more immediate the nature of their publishing medium (blogs) the more heavily a journalist will depend on sketchy online sources, like social media, for research.” 75 http://mashable.com/2013/04/20/truth-on-social-media/
- 76. "The more immediate the nature of their publishing medium (blogs) the more heavily a journalist will depend on sketchy online sources, like social media, for research.” 76
- 77. 77
- 78. Where Do We Go From Here? 78
- 79. 1 79
- 83. 2 83
- 85. 3 85
- 87. 4 87
- 88. Do NOT respond emails asking for user names passwords for social media accounts. How AP hacked? 88
- 89. 5 89
- 90. Change social media passwords immediately if someone is terminated 90
- 91. 6 91
- 92. Do NOT Post Fake Reviews AGAINST THE LAW! FTC Rule Fine$ 92
- 93. 7 93
- 94. Disclose Who You Are When You Post FTC Rule 94
- 95. “I work for _____, and this is my personal opinion.” (Andy Sernovitz, Author, “Word of Mouth Marketing”) 95
- 96. 8 96
- 97. Give Voice to Your Values (Mary Gentile) “...a competency that can be learned.” 97
- 98. Research Shows When You Have “Experienced” Recognizing Ethical Situations... Making Choices... 98
- 99. 9 99
- 101. 10 101
- 102. “Don’t Lie to Your Mom” (Andy Sernovitz, Author, Word of Mouth Marketing) 102
- 103. 103 Joe Barnes @joebarnes joe@digital3000.net digital3000.net LESSONS IN ETHICS Social Media Advertising Public Relations News Coverage