This document provides information on various topics related to online marketing and social media including:
1. It discusses different types of blogs like those for big business, small business, entertainment, personal use, and mainstream media.
2. It then covers the benefits of blogging for organizations including lowering communication barriers, raising profile online, engaging in debates, and communicating changes quickly.
3. The document also discusses podcasting and its benefits like being accessible anytime and anywhere, using it for targeting audiences, and using it for various types of content like education, marketing, and entertainment.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Effective Blog Marketing With A StrategyJane Sheeba
ย
Here are some of the advanced strategies to market your business with your blog EFFECTIVELY.
For more information, head over to >> http://www.probloggingsuccess.com/blog-marketing-strategy/
Introduction to Social Media Tools / Forum One CommunicationsForum One
ย
In this presentation, Bill Johnston, Chief Community Office at Forum One Communications, reviews the principal social media tools and how to use them. Contact: bjohnston@ForumOne.com .
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insiderโs look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Effective Blog Marketing With A StrategyJane Sheeba
ย
Here are some of the advanced strategies to market your business with your blog EFFECTIVELY.
For more information, head over to >> http://www.probloggingsuccess.com/blog-marketing-strategy/
Introduction to Social Media Tools / Forum One CommunicationsForum One
ย
In this presentation, Bill Johnston, Chief Community Office at Forum One Communications, reviews the principal social media tools and how to use them. Contact: bjohnston@ForumOne.com .
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insiderโs look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small businessโs best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
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Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
The Benefits of Social Media for BusinessPCM creative
ย
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Effective Writing for Online Marketing and Branding โ Traditional writing styles donโt always work well on the Internet. Tweets use only 140 characters. Youโre supposed to get key words into your tweets, Facebook updates, website and blog. In this salon youโll learn the best ways to write for all aspects of online branding and marketingโeffective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. Youโll leave with a better understanding of how to get as much mileage out of your online words as possible.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
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Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small businessโs best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
ย
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
The Benefits of Social Media for BusinessPCM creative
ย
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Effective Writing for Online Marketing and Branding โ Traditional writing styles donโt always work well on the Internet. Tweets use only 140 characters. Youโre supposed to get key words into your tweets, Facebook updates, website and blog. In this salon youโll learn the best ways to write for all aspects of online branding and marketingโeffective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. Youโll leave with a better understanding of how to get as much mileage out of your online words as possible.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
ย
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
โA systematic approach to identifying and eliminating waste (non-value-added activities) through continuous improvement by flowing the product at the pull of the customer in pursuit of perfection.โ
The main benefits of lean manufacturing are lower production costs; increased output and shorter production lead times, higher flexibility.
Calendรกrio de Obrigaรงรตes para 2012 (versรฃo 2)FETAEP
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Este calendรกrio NรO SUBSTITUร prazos descritos em constituiรงรตes, portarias, instruรงรตes normativas, e quaisquer outros tipos de normas legais que regulamentam os tributos, declaraรงรตes e contribuiรงรตes que estรฃo no calendรกrio.
Nรฃo nรณs comprometemos com qualquer falha que possa ocorrer ao seguir este calendรกrio. Antes de utilizar este calendรกrio como referencia para os prazos, pedimos que certifique-se que o mesmo corresponde a verdade, caso alguma data esteja diferente da atual realidade, nos informe para possรญveis correรงรตes.
Digital Marketing 101 for Charter Schools - What You Need to Be SuccessfulCharter School Capital
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Charter school growth requires solid student enrollment and retention programs that position the school and engage the right audiences. Attendees will dive into digital marketing strategies with an overview of the digital landscape and learn what digital tools are relevant and how best to implement programs for maximum ROI. Best practices will also be highlighted for school leaders. Actionable items to implement at your school are key takeaways.
Building A Site For Your Dev Community For PublicLauren Cooney
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My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? Whatโs a PeoplePond?
Jay Berkowitz, CEO of TenGoldenRules.com presents the 10 Success Strategies for Internet Marketers at Affiliate Summit West in Las Vegas on January 13, 2009.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
7. Examples
Big business Fastlane, General Motors
Small business English Cut
Trashy entertainment PerezHilton.com
Personal Any MySpace page
Mainstream media Guardian Unlimited blogs
Photo blogs Brighton Daily Photo
Audio blogs iinovate
Video blogs tv.winelibrary.com
11. Benefit No.1
Lower communication barriers and foster useful,
valuable dialogue between the echelons of your
organisation and your important stakeholders
12. Benefit No.2
Enormously raise your organisation's profile online
(potentially way beyond scale)
due to the extremely search engine-friendly nature of
blogs
13. Benefit No.3
Engage in, influence and contribute to crucial debates
and opinions about your market, services, products and
company brandโฆ
(especially amongst the 'early adopting' opinion formers
and key influencers)
14. Benefit No.4
Communicate changes that affect your organisation in
an extremely quick, low hassle, high technology way
to a global audience
15. Benefit No.5
Do all of this before (or better than) your competitors
16. Brucey bonus benefit?
_ Are any of you doing this yet?
_ What will all of this do to perceptions
of you / your organisation?
17. Key characteristics
_ โPostsโ inc. date; time; title; permalink; categories
_ Include other media e.g. pics, audio, animation etc
_ Reverse chronological order
_ Authentic tone of voice
_ Open: comments and trackbacks for dialogue
_ Widgets
_ Offer various channels: RSS, email
Back to examples for quick reminder . . .
20. To listenโฆ
1. Set up a blogroll of relevant known blogs to monitor
2. Set up custom RSS feeds to search for your search
terms
3. Read the authoritative bloggers daily (or more)
4. Read comment threads
5. Monitor the key online communities in your market
22. CRITICAL!
Principles of the blogosphere
1. Offer value
2. Be fair
3. Link to those that disagree
4. Disclose your position / interests
5. Tap the hivemind
23. Blogging โ practical next
steps
1. Start your own blog straight away
3. Start planning your blogging initiatives (standalone
or incorporated into existing websites)
5. In a bigger organisation, talk to legal, PR and
management about a corporate blogging policy
24. Group exercise: 20 mins
Choose one of your organisations, and together
create a loose plan of how that organisation can
harness the POWER of blogging!
Consider:
What are the business objectives for doing this?
Who is the target audience and why?
Who will create the content?
What type of content will you include?
You will present your ideas to the group
28. What are the benefits?
_ Whenever; wherever
_ Subscription = targeting
_ At your convenience
_ Alternate distribution model
_ No need to be connected
_ Easy fresh content
_ Low cost
_ Personality/Brand
_ Rapid adoption of MP3
29.
30. What kind of content can
you have on a podcast?
_ Music videos
_ Radio programmes
_ News & media reports
_ Advertising clips
_ Education tutorials
_ Interviews
31. Versatile โ lots of examples
_ Education
_ Advocacy
_ Marketing/PR
_ News
_ Music
_ Entertainment
_ Public Services
32. How could I use this in my
business?
_ Seminar recordings
_ Alternative to standard internal communication
_ Interactive element of e-newsletter
_ In-house training tutorials
_ Online PR
_ Demonstrations โ especially video podcasts
42. Why give things away?
There are no secrets on the web.
(Pullโฆ.donโt push.)
43. Boing Boing, a four-person operation that bills itself as a directory of wonderful things,
is on track to gross an estimated $1 million in ad revenue this year. The digital-media
news site PaidContent.org, headquartered in the second bedroom of a Santa Monica
apartment, is set to post even more than that. - CNN
44. Sony Bravia: case study
Th e B ra via s old out in th e UK a nd th e a d h a s b e e n downloa de d from th e S ony we b s ite ne a rly 20,000 time s in e ig h t we e ks .
More th a n 3m uniq ue us e rs vis ite d th e S ony we b s ite a nd th e y a ls o downloa de d S ony b ra nde d c onte n t s uc h a s s c re e n
s a ve rs , p h otos a nd th e a udio tra c k from th e a d.
45. _ โHow toโ tutorial content - โ10 ways toโ
_ Calculators & tools
_ White papers & reports
_ Aggregation of focused content (โlegworkโ)
_ A meeting placeโฆ
46. Discussion
_ What can we give that is valuable?
_ What would we like to get back in return?
47. Help your content travel
Rule 4 from The 16 Rules of Social Media Optimization
48. Help your content travel
Rule 4 from The 16 Rules of Social Media Optimization
53. Questions, questions . . .
_ What is your favorite online brand?
_ What is it that impresses you about it?
_ How would you rate YOUR online brand?
_ Why?
_ Does it match with the offline?
55. What is branding to you?
_ Logo
_ Typography
_ Images
_ Colour palettes
_ Music
_ People
_ Tone of voice
_ Personality
_ ????
56. What is the value of a
successful online brand
No different to offline
Remember your website will contribute to . . .
_ brand loyalty
_ name awareness
_ perceived quality
_ brand associations
_ competitive advantage
_ effectiveness of marketing campaigns
_ ease of brand extensions
57. Limitations for a brand
online
_ user accessibility
_ size of screen
_ ease of navigation
_ lengthy download times for graphics (or worse, if they
be disabled by audience computer settings?)
_ fonts that are not available online and will have to be
imbedded as a graphic (this then can have a negative
impact on your SEO)
_ colours that canโt be reproduced faithfully online
58. Opportunities for a brand
online
_ animation
_ audio
_ pop ups
_ way-finding through images
_ clever navigation devices
_ interaction
_ dialogue
59. Why itโs important to get it
right?
_ Confusion of message
_ Lost message
_ Inconsistency across media channels
_ Printโs poor relation in terms of time and budget
67. Examples
_ MySpace (etc) โ consumer & broad
_ LinkedIn โ business
_ Corkโd & bottletalk โ wine
_ Rupture โ World of Warcraft video game
_ Islandoo โ Channel 4 โShipwreckedโ
_ SecondLife โ virtual world
_ del.icio.us
_ UpComing.org โ events
_ Flickr โ Photo sharing
68.
69. What you (typically) give
_ Ability to meet
โaddโ people and create groups
ratings
_ Ability to express self
User profiles with lots of customisation
Embed rich media
_ Ability to share
Sitemail (an โinboxโ)
70.
71. What you (typically) get
_ Attention from that audience
Valued by your organisation โ a channel
Valued by advertisers
Valued by that others in that audience
_ Intelligence from that audience
Feedback
_ Revenues
Subscriptions
Advertising revenues
72. 1. DREAM! If you could build any online community,
what would it be about?
2. Why will people enjoy using it?
3. What benefits will you, its owner, derive?
Or
7. Which online social networks can your organisation
harness?
8. Develop a loose plan for engaging here
74. Discuss leads
_ What do we mean?
_ What does your organisation view as a lead?
_ Do they differ in quality?
_ Who generates leads online already?
_ Why is online strong for lead generation?
80. What is a โlanding pageโ?
1. http://www.cardellmedia.co.uk/marketing15.html
2. http://www.melcrum.com/services/topic_alerts/source_sm/in
3. http://www.golfgroove.com/
4. http://www.77agency.com/sm/search_marketing.aspx?77tad
88. โMust haveโ features
_ Store data (addresses, messages, reports)
_ Personalisation features
_ Good HTML editor
_ Timed mailout
_ Import/export from/to CSV
_ API for integration with other systems
91. Exercise
_ Devise a lead generation campaign for one of your
organisations
_ Create a compelling theme or offer
_ Consider the major elements of the campaign that will
maximise effectiveness
95. Ozymandias
I met a traveller from an antique land,
Who said--"Two vast and trunkless legs of stone
Stand in the desart....Near them, on the sand,
Half sunk a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that its sculptor well those passions read
Which yet survive, stamped on these lifeless things,
The hand that mocked them, and the heart that fed;
And on the pedestal, these words appear:
My name is Ozymandias, King of Kings,
Look on my Works, ye Mighty, and despair!
Nothing beside remains. Round the decay
Of that colossal Wreck, boundless and bare
The lone and level sands stretch far away."