This document discusses strategies for using social media in B2B marketing. It notes that B2B marketing is more complex than B2C marketing due to longer sales cycles and multiple decision makers. Some key tactics discussed include branding, interactive services like websites, and social media platforms. The document emphasizes the importance of having an ongoing conversation with customers through social media and measuring results. It also provides examples of how some companies have successfully or unsuccessfully used social media and user-generated content in their marketing.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
Under the patronage of the UAE’s President, HH Sheikh Khalifa bin Zayed Al Nahyan, and hosted by the Ministry of Energy, the 3rd GCC Petroleum Media Forum was held on 19-20 April at the Rosewood Abu Dhabi. #GCCPMF
At the forum, I ran a session on developing winning digital communication strategies. The communications landscape has changed drastically, and organizations are pressured to adapt to this change in order to meet customer demands and build and protect their brands. We discussed foundations of digital communication strategy, measurement frameworks, content marketing, audience insights and a number of other topics.
www.gccpmf.com
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
Under the patronage of the UAE’s President, HH Sheikh Khalifa bin Zayed Al Nahyan, and hosted by the Ministry of Energy, the 3rd GCC Petroleum Media Forum was held on 19-20 April at the Rosewood Abu Dhabi. #GCCPMF
At the forum, I ran a session on developing winning digital communication strategies. The communications landscape has changed drastically, and organizations are pressured to adapt to this change in order to meet customer demands and build and protect their brands. We discussed foundations of digital communication strategy, measurement frameworks, content marketing, audience insights and a number of other topics.
www.gccpmf.com
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Why Oh Why, Brand ROI? Building Your Social Media Measurement FoundationFalcon.io
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
How do you harness the power of viral marketing? Sallie Burnett has brought together industry leaders to share with you the secrets of leveraging Web 2.0 techniques to ignite the buzz from people passing on information, recommendations and referrals about your company to a wide, yet focused circle of acquaintances.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Why Oh Why, Brand ROI? Building Your Social Media Measurement FoundationFalcon.io
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Stanley Rao is named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times. He is an efficient leader, dynamic and democratic by innovating a wide range of organic growth techniques.
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
Here are the updated/revised slides from the AMC Institute's Social Media Workshop ... presented in San Antonio, February 10, 2010. It includes resources and links.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
Social Media Strategy for B2B Sales: Creating Context and Debunking Myths So ...finndigital
This presentation was delivered to the Sales Operations Group of the UW E-Business Consortium - and generated an active conversation of offline sales success and how integrated social media can accelerate the sales process - even in highly structured traditional environments.
"Just Push the Button" is the biggest misconception of project management, execution and delivery in the digital age. Bill Finn, CEO of Finn Digital, will give you an insider's tour through the perceptions, pitfalls and performance advantages of the people, process and products involved in project managing for the digital deliverable. Real-world examples drawn from 14 years in the digital space will illustrate what can happen when globally-minded, Fortune-listed corporations ask us to "just push the button".
In partnership with Exhibit Systems, Finn Digital provides 10 digital methods of increasing attendee engagement at your tradeshow or conference exhibit.
Presentation given to unGEEKed Elite on May 14, 2010 in Milwaukee, WI. Reference by Chris Brogan's blog http://www.chrisbrogan.com/what-i-loved-most-about-bill-finn/
Social Media Committee Presentation and Email Case Study: UW e-Business Conso...finndigital
With references from Jeffrey Hayzlett, CMO at Eastman Kodak, and Razorfish, a presentation describing the social media landscape, followed by a social media/email case study.
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Twitter as a business tool, an executive summary of strategies for using twitter for business. As presented to the Council of Small Business Executives Roundtable #10 in Milwaukee, WI on April 21, 2009.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
