Errors in research can be defined as the difference between observed or calculated values and the true values. There are two types of errors: sampling errors, which result from chance selection in sampling, and non-sampling errors from other sources. Non-sampling errors include errors from incorrectly specifying the target population, using non-random selection methods, having an incomplete sampling frame, non-response, surrogate data, measurement issues, experimental design flaws, errors in interviews, materials, observations, concepts, and communication. Researchers can reduce errors through careful research design and by estimating and measuring the errors that cannot be eliminated.