1. Razan Suliman founded FanillaCouture, a Qatari t-shirt brand, in 2011 with a mission to preserve Arabic Gulf culture through fashion. 2. The brand started as an online business on Instagram and WhatsApp but has since expanded to retail stores in Doha. 3. FanillaCouture has launched nine collections showcasing elements of Gulf heritage and has experienced success through word-of-mouth marketing and social media campaigns.

1. Emad Saif
Lecturer & Trainer
Center for Entrepreneurship, QU
emadsaif@qu.edu.qa

7. Spencer Silver, a chemist at the 3M
company accidentally produced a
weak adhesive that later used to
lightly attach a note to a report.
Post-it Notes were born!

9. ‫ﺍﻷﻋﻤﺎﻝ‬ ‫ﺭﻳﺎﺩﺓ‬ ‫ﻗﺼﺺ‬
•‫ﺧﻠﻔﻳﺗﻬﻡ؟‬ ‫ﻭﻣﺎ‬ ‫ﻫﻡ‬ ‫ﻣﻥ‬
•‫ﻣﺷﺎﺭﻳﻌﻬﻡ؟‬ ‫ﺃﻓﻛﺎﺭ‬ ‫ﻫﻳﻪ‬ ‫ﻣﺎ‬
•‫ﺑﺩﺃﻭﺍ؟‬ ‫ﻛﻳﻑ‬
•‫ﺭﺣﻠﺗﻬﻡ؟‬ ‫ﻛﺎﻧﺕ‬ ‫ﻛﻳﻑ‬
•‫ﻧﺟﺎﺣﺎﺕ؟‬ ‫ﻣﻥ‬ ‫ﻭﺣﻘﻘﻭﺍ‬ ‫ﺗﺣﺩﻳﺎﺕ‬ ‫ﻣﻥ‬ ‫ﻭﺍﺟﻬﻭﺍ‬ ‫ﻣﺎﺫﺍ‬
•‫ﻟﻧﺎ؟‬ ‫ﻧﺻﺎﺋﺣﻡ‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬

10. Guest Entrepreneur
‫ﺳﻠﻳﻣﺎﻥ‬ ‫ﺭﺯﺍﻥ‬

11. ‫ﺭﺍﺋﺩ‬ ‫ﺧﻠﻔﻳﺔ‬
‫ﺍﻷﻋﻣﺎﻝ‬
‫ﺍﻟﻔﻛﺭﺓ‬
‫ﺍﻟﺑﺩﺍﻳﺔ‬
‫ﺍﻟﺭﺣﻠﺔ‬
‫ﺍﻟﺗﺣﺩﻳﺎﺕ‬
‫ﻭﺍﻟﻧﺟﺎﺣﺎﺕ‬
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12. A t-shirt brand based in Qatar

15. Mission statement:
FanillaCouture brand is a fashion ready to wear t-shirts'
brand dedicated to providing its customers with high
quality clothes that impedes with rich Arabic gulf culture.
FanillaCouture main focus is restoring the gulf culture
and preserving it for the coming generations making use
of all its detailed elements in an overall fashion looking
unparalleled design.

16. • Company overview:
FanillaCouture is a Qatari brand that was established by the business
woman Razan Suliman in 2011. The company activity started by producing
t-shirts and has successfully been a prominent player in the creative
industry ever since its launch. Ms. Suliman has launched the company out
of her genuine passion for design coupled with a great intention to
preserve the Arabic gulf culture and showcase its beauty. After being an
Internet based business where all the selling took place on Instagram and
WhatsApp, now FanillaCouture is displayed in the most premium outlets
in Doha including Hamad International airport, 51 East and the Gate mall.
FanillaCouture has launched a total of 9 collections since its launch where
each collection of them managed to beat the success of the preceding
one. In 2014 FanillaCouture business flourished where the brand
introduced the first men’s Collection in Ramadan taking the brand to
another level of exposure and showcasing Razan’s passion for Arabic rich
culture and Gulf heritage.

29. MARKETING
• PHOTOGRAPHY , PRESS , WORD OF MOUTH

34. #FanillaCoutureArmy
The goal of social media is to turn customers
into a volunteer marketing army.

42. FASHION SHOWS

44. PHOTOSHOOTS

52. Qatar National Day 2013
All sizes can be provided , adults and Kids, male and female

55. Qatar National Day 2012
All sizes can be provided , adults and Kids, male and female

58. Qatar National Sport Day 2014
All sizes can be provided , adults and Kids, male and female

62. HIGH FASHION
Now available in Hamad International Airport

65. Occasional themed
Ramadan

67. HIGH FASHION
Men collection

70. Fanilla Couture PRIVÉ
Falconry Inspired

74. THANK YOU
Emad Saif
Center for Entrepreneurship, QU
emadsaif@qu.edu.qa
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