The document discusses the components of a business model canvas which includes key partnerships, activities, value propositions, customer relationships, segments, key resources, channels, cost structure, and revenue streams. It emphasizes the importance of understanding customer needs and factors affecting customer retention, as well as identifying effective channels and resources to deliver value. The detailed exploration of each element serves as a guideline for creating and analyzing business models strategically.

1. BUSINESS
MODEL
CANVAS

2. Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

3. Who are our key partners?
Who are our key suppliers?
What key resources do we acquire from
our partners?
What key activities are carried out by our
partners?
What key activities does our value
proposition require?
Or our distribution channels?
Customer Relationships with customers?
Revenue Streams?
What kind of Customer Relationships do
the different market segments expect?
What kinds of Customer Relationshipss
have we established?
What is the cost of these Customer
Relationshipss?
How are they integrated into our business
model?
What Key Resources does our value
proposition require?
Or our distribution channels?
Or our Customer Relationships with
customers?
Or our Revenue Streams?
Through which channels do our customer
segments want to be reached?
How are we reaching them now?
How are our channels integrated?
Which ones work best? Which are more
cost-effective?
How are we integrating them with our
clients' routines?
What are the most important costs inherent in our business model?
Which Key Resources Are The Most Expensive?
Which Key Activities Are The Most Expensive?
What amounts/benefits are our customers willing to pay?
What products and services do they currently pay for?
How are they currently paying? How do they prefer to pay?
How much does each revenue source contribute to total revenue?
What value do we deliver to customers?
What problems are our customers helping
to solve?
What sets of products and services are we
offering to each customer segment?
What needs of our customers are we
meeting?
Who are we creating value for?
Who are our most important customers?
Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

4. Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Who are we creating value for?
Who are our most important customers?
Business Model Canvas

5. What value do we deliver to customers?
What problems are our customers helping
to solve?
What sets of products and services are we
offering to each customer segment?
What needs of our customers are we
meeting?
Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

6. Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Through which channels do our customer
segments want to be reached?
How are we reaching them now?
How are our channels integrated?
Which ones work best? Which are more
cost-effective?
How are we integrating them with our
clients' routines?
Business Model Canvas

7. Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
What kind of Customer Relationships do
the different market segments expect?
What kinds of Customer Relationshipss
have we established?
What is the cost of these Customer
Relationshipss?
How are they integrated into our business
model?
Business Model Canvas

8. What amounts/benefits are our customers willing to pay?
What products and services do they currently pay for?
How are they currently paying? How do they prefer to pay?
How much does each revenue source contribute to total revenue?
Revenue Streams
Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure
Business Model Canvas

9. Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure
What Key Resources does our value
proposition require?
Or our distribution channels?
Or our Customer Relationships with
customers?
Or our Revenue Streams?
Revenue Streams
Business Model Canvas

10. What key activities does our value
proposition require?
Or our distribution channels?
Customer Relationships with customers?
Revenue Streams?
Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

11. Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Who are our key partners?
Who are our key suppliers?
What key resources do we acquire from
our partners?
What key activities are carried out by our
partners?
Key Partnerships
Business Model Canvas

12. What are the most important costs inherent in our business model?
Which Key Resources Are The Most Expensive?
Which Key Activities Are The Most Expensive?
Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

13. Key
Partnerships
Key Activities
Value
Proposition
Customer
Relationships
Key Resources
Customer
Segments
Channels
Cost Structure
Revenue
Streams
Business Model Canvas

14. Customer
Segments
Business Model Canvas

15. Value
Proposition
Business Model Canvas

16. Channels
Business Model Canvas

17. Customer
Relationships
Business Model Canvas

18. Revenue
Streams
Business Model Canvas

19. Key Resources
Business Model Canvas

20. Key Activities
Business Model Canvas

21. Key
Partnerships
Business Model Canvas

22. Cost Structure
Business Model Canvas

23. Sequence

24. 8
7
1
4
2
9 5
6 3
Key Partnerships Key Activities Value Proposition Customer Relationships Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

25. 8
7
1
4
2
9 5
6 3
Key Partnerships Key Activities Value Proposition Customer Relationships Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

26. Building Blocks

27. CUSTOMER SEGMENT
Two important aspects that justify this:
The word "segment" has implied that it is the choice of a market share.
In other words, you need to define a niche of customers. The famous
affirmative "who sells to everyone, does not sell to anyone" is taken
seriously in the development of a business model.
A business must be developed from the customer's perspective. Do you
realize that the little doll looks at the model? Yes, it is of no use to have
a good idea if you do not see through the eyes of those who will pay for
the product / service that you will deliver.

28. VALUE PROPOSITION
Understand that "value" in this case means "benefit". Therefore, it is
critical that you know how to explain what are these benefits that your
products (or services) deliver to your customers.
For example, if your product is a financial system, your value offering
should be "your financial round in just 30 minutes a week". Of course this
will depend on your system. You may have numerous benefits, but try
to sum it up in a single sentence.
This reflection is also fundamental for you to analyze your differentials
against your competitors.

29. CHANNELS
Channels describe which paths the company communicates and
delivers value to the customer. We can say that from the perspective of
the old marketing (the 4 Ps), channels represents the "P" of Square and
the "P" promotion.
Channels can be communication, sales and distribution of the product.
That is, any type of interface of the company with the client. They serve
so that the defined segment can become aware and evaluate the value
proposition of the product, make the purchase and use of the same.
It is very important to verify that this block graphically demonstrates the
importance of strategic fitting into a business model.

30. CUSTOMER RELATIONSHIPS
The Customer Relationships block describes strategies that prevent
your customers from going to the competitor for issues such as "lower
price." Defining good Customer Relationships strategies is difficult, but
critical for customer retention.
Many start-up companies adopt a Customer Relationships based on
"self-service", whereby the customer solves almost everything on their
own. However, some companies have already realized that investing in
a high level of service ensures prominence and greater profitability.

31. REVENUE SOURCES
Revenue sources is the block that determines how the customer will
pay for the benefits received.
There are a number of recipe templates that can be adopted. Some
examples are: product sales, subscription, rental, license, auction, etc.
Revenue flow is currently one of the major sources of innovation. For
example, numerous companies are transforming their markets by
charging for subscription rather than per night and some restaurants
have started charging for on-call rather than charging per dish or per
kilo.

32. KEY RESOURCES
These are the key assets to make the Business Model work. In fact, the
entire left side is related to the operational part of the business.
This block should be limited to describing what really matters within
your company's assets. For example, in a steel mill the key resources
are the oven (boiler) and the laminator.
Some examples of resources are: physical assets, such as machines or
facilities, intellectuals, such as patents, virtual, such as technology
platforms, human resources, as a team of programmers or service, etc.

33. KEY ACTIVITIES
In addition to key resources, activities must address the most important
activities that the company must do constantly in order for the Business
Model to function properly. If a company has a web platform as a key
resource, it will most likely have as key activity the maintenance of this
platform.
Some examples of activities are: Goods Production, Problem Solving,
Platform Management, Consultative Sales, Product Development, etc.

34. KEY PARTNERSHIPS
Key partners in a business model primarily refers to outsourcing
(suppliers). As stated earlier, the left side deals with operational
issues, so block partnerships list other companies that help your
business deliver value supply.
Any type of essential task or raw material provided by another
company and that ensures the operation of the Business Model
must be listed in this block.

35. COST STRUCTURE
All major costs that have weight in the financial and are derived from the
operationalization of the Business Model.
They will probably come from the resource blocks, activities and key
partnerships. However, it will also be possible for channel costs to be
considered, such as sales commission.

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37. Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas
Partnerships
Activity 1
Activity 2
Client
Customer
Relationships Client 1
Client 2
Channel 1
Channel 2
Revenue Source
Cost 1
Cost 2
Resource 1
Resource 2

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Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

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Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas

42. Partnerships
Activity 1
Activity 2
Client
Customer
Relationships Client 1
Client 2
Channel 1
Channel 2
Revenue Source
Cost 1
Cost 2
Feature 1
Key Partnerships Key Activities
Feature 2
Value Proposition
Customer
Relationships
Key Resources Channels
Cost Structure Revenue Streams
Customer Segment

43. OPERATIONS MARKET
Partnerships
Activity 1
Activity 2
Client
Customer
Relationships Client 1
Client 2
Channel 1
Channel 2
Revenue Source
Cost 1
Cost 2
Resource 1
Resource 2
Key Partnerships Key Activities Value Proposition
Customer
Relationships
Customer Segment
Key Resources Channels
Cost Structure Revenue Streams