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2018 CES brings together the best thought leaders,
innovators, marketers and more in the world of
consumer technology. We’ve specially curated a list
of must attend talks and panels based on their
relevance of topic, application to your business,
strength of speakers, and how they align to our new
trend framework focusing on the following three core
areas:
Empower: Trends that allow consumers to own,
create, and democratize experiences.
Enhance: Trends that enhance daily life activities
and responsibilities through intelligent systems and
proxy’s.
Environment: Trends that lead to the frictionless
connection between physical and digital experiences,
reshaping our environment.
For additional insights and analysis of the trends
above, feel free to reach out to our Chief Digital
Monday, January 8th
9:00 – 10:00 am 11:30 am – 12:30 pm
CES 2018 Trends to Watch
Why: Start your CES by getting a preview of
impactful trends, next big things and
disruptive innovations that will redefine
industries in 2018.
LVCC | North Hall | N257
VR-AR: Top Technology and Entertainment
Companies
Why: Led by Google’s head of AR/VR
Content, learn how the technology is
primed to transform everything from
entertainment and advertising to gaming
and education.
LVCC | North Hall | N258
10:15 – 11:15 am
Now Generation | New Attitudes Driving
Success
Why: Gen Z & Millennials are immersed in
a world of social media and new
technologies. Reaching them is critical, but
success ultimately depends on
understanding their expectations.
LVCC | North Hall | N257
Leveraging Content and Celebrity for Cross
Platforms
Why: Understand how brands are
leveraging entertainment, celebrity talent,
mew media and big marketers to team up
and connect with consumers.
LVCC | North Hall | N260
Transforming Contextual Advertising and
Media
Why: Media and the information they
deliver are increasingly contextual. Learn
how to leverage these personalization
tactics to enhance your customer
experience.
LVCC | North Hall | N260
1:00 – 2:00 pm
VR/AR as a Branding Strategy
Why: Learn how AR/VR may be the best
relationship between brand and consumer
ever devised. How can your brand utilize
this technology to connect with
consumers?
LVCC | North Hall | N258
2:15 – 3:15 pm
Programmatic Buying and Targeting:
Cross-Platform Advertising
Why: Programmatic buying and targeting
has revolutionized the relationship
between advertiser, agency and platform.
Welcome to a world of programmatic
media.
LVCC | North Hall | N260
6:30 – 7:30 pm
Intel Keynote Address: How Data is
Shaping Innovation of the Future
Monte Carlo | Park Theater
Contact: Tom.Edwards@epsilon.com
Tuesday, January 9th
9:00 – 10:00 am 12:15 – 1:15 pm
The State of Artificial Intelligence
Why: Hear about leading AI breakthroughs
from various industries, where the
technology is headed, and challenges that
still need to be overcome.
LVCC | North Hall | N260
Smart Home Platforms: Unlocking
Consumer Value
Why: Smart home devices are expected to
skyrocket in popularity over the next few
years. Learn strategies to meet user
expectation and unlock additional value
through these connected IoT platforms.
Venetian | Level 4 | Marcello | 4405
10:15 – 11:15 am
The Future of Brand Partnerships and
Marketing Influencers
Why: Influencer marketing and the
growing one-to-one consumer relationship
is becoming ever more important in a
brands quest to connect with their
customers.
LVCC | North Hall | N258
Connected Ecosystems of the Future
Why: Join Deloitte to explore how the roles
of ecosystem players – consumers, product
developers and service providers - evolve
to meet the growing connected needs of
consumers.
LVCC | North Hall | N253
Privacy and Support: Creating Seamless
Connected Experiences
Why: Success in the IoT requires a
seamless UX while protecting consumer
data and privacy. Learn the importance of
support in the smart home and the new
business opportunities that are emerging.
Venetian | Level 4 | Marcello | 4405
1:00 – 2:00 pm
Trendsetters for 2018
Why: Look back at 2017 expectations to
reveal which ones were met and which fell
short. What needs to happen in 2018 to
allow for greater success?
LVCC | North Hall | N260
The Future of TV: From Primetime to
Multi-Platforms
Why: In an age of Netflix, Amazon, the
Internet, Cable, and various other
platforms, how are media, advertising and
technology companies positioning
themselves around the new age of
television?
LVCC | North Hall | N258
3:30 – 4:15 pm
The Future of Blockchain
Why: Blockchain based technologies are
primed to transform many various
industries. Explore the possibilities with
true blockchain innovators, and hear from
some companies hoping to be the next big
thing.
Venetian | Level 4 | Lando | 4302
Contact: Tom.Edwards@epsilon.com
Wednesday, January 10th
9:00 – 10:00 am 1:00 – 1:45 pm
C Space Storyteller: Google (starts 9:30)
Why: Advancements in technology have
empowered consumers to create and share
experiences themselves. Learn from a
Google exec how brands can utilize this
trend to win over consumers.
ARIA | Level 1 | Pinyon Ballroom
All Eyes on Augmented Reality
Why: One way or another, AR will soon
become a part of our everyday lives. Hear
from an AR visionary on what is on the
horizon for this game-changing technology.
LVCC | North Hall | N261
11:30 am – 12:30 pm
The Appeal of Voice Activated and Smart
Speakers
Why: Smart speakers from Amazon,
Google and more are dramatically changing
consumers’ daily lives. Take an in depth
look into a new study analyzing consumer
behavior and attitudes with regards to this
new interaction model.
LVCC | North Hall | N256
Let’s Get Personal: Power of Custom
Engagement
Why: Tailored personalized messaging to
your customers and target audience is
increasingly important in today’s brand
strategy. Learn the latest strategies to do
so across multiple platforms and
integrations.
ARIA | Level 1 | Bristlecone 4
3:00 – 3:45
We’re Going Live! Thrills with Experiential
Tech
Why: Technology has enabled new ways
for sports, concerts and live events to offer
truly spectacular experiences for fans. Take
a deeper dive into the strategies of some
of the most successful companies.
ARIA | Level 1 | Bristlecone 4
4:15 – 5:00 pm
Entertainment Top Gear
Why: Learn from leading entertainment,
executive and creative talent on what the
hottest trends are coming out of CES 2018
and how they can be applied to your
business.
ARIA | Level 1 | Bristlecone 4
5:00 – 7:00 pm
Alliance Community Reception
Why: Network, discuss and relax among all
the chaos of CES.
Venetian | Level 2 | Bellini 2005
Contact: Tom.Edwards@epsilon.com
1:00 – 3:15 pm
Entertaining and Parenting Mobile Natives
Why: Gen Z is the first entirely mobile
generation, they’ve never known life
without a smart phone. During this time,
explore the trends that this cohort shows
most, and gain insights on how to best
interact with them.
Venetian | Level 4 | Lando | 4302
Thursday, January 11th
10:00 – 11:15 am 2:15 – 3:15 pm
Evolving the Content Ecosystem (ends
10:45)
Why: Content consumption and
distribution has rapidly evolved over the
past few years. Listen to industry leaders
discuss the opportunities and challenges
across new forms of media.
Sands | Level 2 |Booth #45222
The State of Retail in 2018 (Starts 10:15)
Why: Retail is not dead. Understand what
trends are driving customers to stores,
what tech can be used to enhance the
customer experience, and drive increased
results.
LVCC | North Hall | N261
11:30 am – 12:30 pm
Present Day Innovations in Vehicle Tech
Why: Automobiles are quickly becoming
another important consumer touch point.
It will be important for marketers to fully
understand the vehicle consumer
experience as we move into a world of
autonomous vehicles.
LVCC | North Hall | N256
Shopping that Feels Like Magic
Why: The best technology can feel almost
like magic to those unaware of its inner
workings. Check out how new sensors,
scanners, headsets and more are reshaping
the shopping experience.
Venetian | Level 4 | Lando | 4302
Case Studies: Rewiring Retail for the
Digital World
Why: In today’s day and age, having a
digital presence is a must for any business.
Use this session to examine case-studies
and exercises to ensure that your brand is
at the forefront of the digital revolution.
Venetian | Level 4 | Lando | 4302
Rise of Machines – Future of AI
Why: Many people believe that machines
will match human intelligence at some
point in the next few decades. How are we
going to go about understanding to trust in
AI systems and the decisions that they
make?
LVCC | North Hall | N258
4pm – 11pm
NBA on TNT and Inside the NBA
Why: Put Charles Barkley and Shaquille
O’neal on the same stage, and just about
anything can happen. Disclaimer: May not
learn anything with regards to technology
or helping your brand.
Sands | Hall D | #45222
3:30 – 4:15 pm
Contact: Tom.Edwards@epsilon.com
1:30 – 2:00 pm
Pathways to Retail
Why: For those willing to experiment and
test assumptions, retail is thriving.
Understand how to be comfortable
working with startups, technology,
experimentation, and speed.
Venetian | Level 4 | Lando | 4302
Notable Booths
Black Box VR
Why: Black Box VR is creating the world’s
first virtual reality gym experience. Offering
users a new way to get fit, by using VR to
immerse yourself in a private gym. Your
body is used as the controller and the
technology behind it will open up entirely
new consumer experiences.
Sands | Halls A-D | 44722
LetinAR
Why: LetinAR is a start up offering
innovative experiences in the field of AR.
Their patented Pin Mirror Lenses allow for
infinite DOF and a Wide Field of View. In
the near future, socially acceptable AR
glasses may replace our smartphones,
LetinAR is trying to make that a reality.
Sands | Hall G | 51115
Mindtronic AI
Why: Mindtronic AI is a leading A.I.
technology company in Interactive User
Experience (IUX) Design. They’re enabling
A.I. technology to a wide range of
applications including vehicle infotainment,
mobile gaming, consumer electronics and
more.
Sands | Hall G | 52724
Orbbec
Why: Orbbec is developing computer
vision technologies in the form of 3D
cameras, including one of the first
computational 3D cameras. Enabling
consumer experiences through the camera
is incredibly important, and these guys are
developing the next wave of it.
LVCC | South Hall | 1 - 21712
Sensoryx AG
Why: Sensoryx AG develops VR/AR system
controllers, specializing in motion tracking
gloves that do not require the assistance of
any additional cameras or beacons. This
allows the technology to be compatible
with mobile headsets such as Gear VR and
Daydream.
Venetian | Level 4 | Lando | 4302
Xperi
Why: Xperi, and its portfolio of brands,
help to enhance experiences through
audio, visual, automotive, biometric and
mobile technologies. Their innovation is at
the heart of billions of consumer
experiences.
LVCC | North Hall | 5624
UJET Vehicles
Why: The UJET is an innovation in urban
transportation. A smart scooter, controlled
by your smartphone, with stylish design
and connectivity is a look into the future of
short distance travel.
Westgate | 2018
Contact: Tom.Edwards@epsilon.com
WayRay, Inc
Why: WayRay develops advanced
holographic AR technologies for the next
wave of connected cars and autonomous
vehicles. As the car becomes more and
more of a consumer touch point, it’s
important to understand its interaction
model.
LVCC | South Hall 2 | 26047
Contact: Tom.Edwards@epsilon.com
Entertainment
Vegas Golden Knights vs. New York
Rangers – T-Mobile Arena
- Jan 13 – 7:00 pm
Welcome the Golden Knights to the NHL
and check out one of the leagues most
exciting teams play in their new stadium.
David Copperfield – MGM Grand
- Two nightly shows 7:00 and 9:30
Spend an evening by entering the amazing
world of magic and illusions. Famous for
his many television appearances, David
Copperfield’s tricks will make the
technology you saw at CES, look like the
stone age.
Celine Dion – The Colosseum, Ceasars
Palace
- Jan 9, 12, 13 – 7:30 pm
Catch Celine Dion perform her repertoire
of hits mixed with timeless classics that pay
tribute to some of the most celebrated
songs of all time in her residency show at
Caesars Palace.
Eddie Griffin – King’s Room, Rio
- Jan 9,10 – 7:00 pm
Watch famous actor and comedian Eddie
Griffin put on his critically reviewed,
hilarious comedic routine.
Restaurants on The StripEvents
Yardbird Southern Table & Bar – Southern,
American - $$
Momofuku Las Vegas – American - $$
Bacchanal Buffet – All Cultures - $$$
Mon Ami Gabi - French, Steakhouse - $$
Eggslut – Breakfast & Brunch - $$
Luke’s Lobster Las Vegas – Seafood - $$
Gordan Ramsay Burger – American - $$
Tacos El Gordo – Tacos - $
Bars on The Strip
The Chandelier – The Cosmopolitan
Parasol Up / Parasol Down – The Wynn
Fuel Bar
Sugarcane Raw Bar – The Venetian
Skyfall Lounge
5 O’clock Somewhere Bar – Margaritaville
Casino
Clubs
Hakkasan – MGM Grand
10AK – The Mirage
Marquee – The Cosmopolitan
Light – Mandaly Bay
XS – Wynn Encore

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Epsilon Agency CES Guide

  • 1. 2018 CES brings together the best thought leaders, innovators, marketers and more in the world of consumer technology. We’ve specially curated a list of must attend talks and panels based on their relevance of topic, application to your business, strength of speakers, and how they align to our new trend framework focusing on the following three core areas: Empower: Trends that allow consumers to own, create, and democratize experiences. Enhance: Trends that enhance daily life activities and responsibilities through intelligent systems and proxy’s. Environment: Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment. For additional insights and analysis of the trends above, feel free to reach out to our Chief Digital
  • 2. Monday, January 8th 9:00 – 10:00 am 11:30 am – 12:30 pm CES 2018 Trends to Watch Why: Start your CES by getting a preview of impactful trends, next big things and disruptive innovations that will redefine industries in 2018. LVCC | North Hall | N257 VR-AR: Top Technology and Entertainment Companies Why: Led by Google’s head of AR/VR Content, learn how the technology is primed to transform everything from entertainment and advertising to gaming and education. LVCC | North Hall | N258 10:15 – 11:15 am Now Generation | New Attitudes Driving Success Why: Gen Z & Millennials are immersed in a world of social media and new technologies. Reaching them is critical, but success ultimately depends on understanding their expectations. LVCC | North Hall | N257 Leveraging Content and Celebrity for Cross Platforms Why: Understand how brands are leveraging entertainment, celebrity talent, mew media and big marketers to team up and connect with consumers. LVCC | North Hall | N260 Transforming Contextual Advertising and Media Why: Media and the information they deliver are increasingly contextual. Learn how to leverage these personalization tactics to enhance your customer experience. LVCC | North Hall | N260 1:00 – 2:00 pm VR/AR as a Branding Strategy Why: Learn how AR/VR may be the best relationship between brand and consumer ever devised. How can your brand utilize this technology to connect with consumers? LVCC | North Hall | N258 2:15 – 3:15 pm Programmatic Buying and Targeting: Cross-Platform Advertising Why: Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform. Welcome to a world of programmatic media. LVCC | North Hall | N260 6:30 – 7:30 pm Intel Keynote Address: How Data is Shaping Innovation of the Future Monte Carlo | Park Theater Contact: Tom.Edwards@epsilon.com
  • 3. Tuesday, January 9th 9:00 – 10:00 am 12:15 – 1:15 pm The State of Artificial Intelligence Why: Hear about leading AI breakthroughs from various industries, where the technology is headed, and challenges that still need to be overcome. LVCC | North Hall | N260 Smart Home Platforms: Unlocking Consumer Value Why: Smart home devices are expected to skyrocket in popularity over the next few years. Learn strategies to meet user expectation and unlock additional value through these connected IoT platforms. Venetian | Level 4 | Marcello | 4405 10:15 – 11:15 am The Future of Brand Partnerships and Marketing Influencers Why: Influencer marketing and the growing one-to-one consumer relationship is becoming ever more important in a brands quest to connect with their customers. LVCC | North Hall | N258 Connected Ecosystems of the Future Why: Join Deloitte to explore how the roles of ecosystem players – consumers, product developers and service providers - evolve to meet the growing connected needs of consumers. LVCC | North Hall | N253 Privacy and Support: Creating Seamless Connected Experiences Why: Success in the IoT requires a seamless UX while protecting consumer data and privacy. Learn the importance of support in the smart home and the new business opportunities that are emerging. Venetian | Level 4 | Marcello | 4405 1:00 – 2:00 pm Trendsetters for 2018 Why: Look back at 2017 expectations to reveal which ones were met and which fell short. What needs to happen in 2018 to allow for greater success? LVCC | North Hall | N260 The Future of TV: From Primetime to Multi-Platforms Why: In an age of Netflix, Amazon, the Internet, Cable, and various other platforms, how are media, advertising and technology companies positioning themselves around the new age of television? LVCC | North Hall | N258 3:30 – 4:15 pm The Future of Blockchain Why: Blockchain based technologies are primed to transform many various industries. Explore the possibilities with true blockchain innovators, and hear from some companies hoping to be the next big thing. Venetian | Level 4 | Lando | 4302 Contact: Tom.Edwards@epsilon.com
  • 4. Wednesday, January 10th 9:00 – 10:00 am 1:00 – 1:45 pm C Space Storyteller: Google (starts 9:30) Why: Advancements in technology have empowered consumers to create and share experiences themselves. Learn from a Google exec how brands can utilize this trend to win over consumers. ARIA | Level 1 | Pinyon Ballroom All Eyes on Augmented Reality Why: One way or another, AR will soon become a part of our everyday lives. Hear from an AR visionary on what is on the horizon for this game-changing technology. LVCC | North Hall | N261 11:30 am – 12:30 pm The Appeal of Voice Activated and Smart Speakers Why: Smart speakers from Amazon, Google and more are dramatically changing consumers’ daily lives. Take an in depth look into a new study analyzing consumer behavior and attitudes with regards to this new interaction model. LVCC | North Hall | N256 Let’s Get Personal: Power of Custom Engagement Why: Tailored personalized messaging to your customers and target audience is increasingly important in today’s brand strategy. Learn the latest strategies to do so across multiple platforms and integrations. ARIA | Level 1 | Bristlecone 4 3:00 – 3:45 We’re Going Live! Thrills with Experiential Tech Why: Technology has enabled new ways for sports, concerts and live events to offer truly spectacular experiences for fans. Take a deeper dive into the strategies of some of the most successful companies. ARIA | Level 1 | Bristlecone 4 4:15 – 5:00 pm Entertainment Top Gear Why: Learn from leading entertainment, executive and creative talent on what the hottest trends are coming out of CES 2018 and how they can be applied to your business. ARIA | Level 1 | Bristlecone 4 5:00 – 7:00 pm Alliance Community Reception Why: Network, discuss and relax among all the chaos of CES. Venetian | Level 2 | Bellini 2005 Contact: Tom.Edwards@epsilon.com 1:00 – 3:15 pm Entertaining and Parenting Mobile Natives Why: Gen Z is the first entirely mobile generation, they’ve never known life without a smart phone. During this time, explore the trends that this cohort shows most, and gain insights on how to best interact with them. Venetian | Level 4 | Lando | 4302
  • 5. Thursday, January 11th 10:00 – 11:15 am 2:15 – 3:15 pm Evolving the Content Ecosystem (ends 10:45) Why: Content consumption and distribution has rapidly evolved over the past few years. Listen to industry leaders discuss the opportunities and challenges across new forms of media. Sands | Level 2 |Booth #45222 The State of Retail in 2018 (Starts 10:15) Why: Retail is not dead. Understand what trends are driving customers to stores, what tech can be used to enhance the customer experience, and drive increased results. LVCC | North Hall | N261 11:30 am – 12:30 pm Present Day Innovations in Vehicle Tech Why: Automobiles are quickly becoming another important consumer touch point. It will be important for marketers to fully understand the vehicle consumer experience as we move into a world of autonomous vehicles. LVCC | North Hall | N256 Shopping that Feels Like Magic Why: The best technology can feel almost like magic to those unaware of its inner workings. Check out how new sensors, scanners, headsets and more are reshaping the shopping experience. Venetian | Level 4 | Lando | 4302 Case Studies: Rewiring Retail for the Digital World Why: In today’s day and age, having a digital presence is a must for any business. Use this session to examine case-studies and exercises to ensure that your brand is at the forefront of the digital revolution. Venetian | Level 4 | Lando | 4302 Rise of Machines – Future of AI Why: Many people believe that machines will match human intelligence at some point in the next few decades. How are we going to go about understanding to trust in AI systems and the decisions that they make? LVCC | North Hall | N258 4pm – 11pm NBA on TNT and Inside the NBA Why: Put Charles Barkley and Shaquille O’neal on the same stage, and just about anything can happen. Disclaimer: May not learn anything with regards to technology or helping your brand. Sands | Hall D | #45222 3:30 – 4:15 pm Contact: Tom.Edwards@epsilon.com 1:30 – 2:00 pm Pathways to Retail Why: For those willing to experiment and test assumptions, retail is thriving. Understand how to be comfortable working with startups, technology, experimentation, and speed. Venetian | Level 4 | Lando | 4302
  • 6. Notable Booths Black Box VR Why: Black Box VR is creating the world’s first virtual reality gym experience. Offering users a new way to get fit, by using VR to immerse yourself in a private gym. Your body is used as the controller and the technology behind it will open up entirely new consumer experiences. Sands | Halls A-D | 44722 LetinAR Why: LetinAR is a start up offering innovative experiences in the field of AR. Their patented Pin Mirror Lenses allow for infinite DOF and a Wide Field of View. In the near future, socially acceptable AR glasses may replace our smartphones, LetinAR is trying to make that a reality. Sands | Hall G | 51115 Mindtronic AI Why: Mindtronic AI is a leading A.I. technology company in Interactive User Experience (IUX) Design. They’re enabling A.I. technology to a wide range of applications including vehicle infotainment, mobile gaming, consumer electronics and more. Sands | Hall G | 52724 Orbbec Why: Orbbec is developing computer vision technologies in the form of 3D cameras, including one of the first computational 3D cameras. Enabling consumer experiences through the camera is incredibly important, and these guys are developing the next wave of it. LVCC | South Hall | 1 - 21712 Sensoryx AG Why: Sensoryx AG develops VR/AR system controllers, specializing in motion tracking gloves that do not require the assistance of any additional cameras or beacons. This allows the technology to be compatible with mobile headsets such as Gear VR and Daydream. Venetian | Level 4 | Lando | 4302 Xperi Why: Xperi, and its portfolio of brands, help to enhance experiences through audio, visual, automotive, biometric and mobile technologies. Their innovation is at the heart of billions of consumer experiences. LVCC | North Hall | 5624 UJET Vehicles Why: The UJET is an innovation in urban transportation. A smart scooter, controlled by your smartphone, with stylish design and connectivity is a look into the future of short distance travel. Westgate | 2018 Contact: Tom.Edwards@epsilon.com WayRay, Inc Why: WayRay develops advanced holographic AR technologies for the next wave of connected cars and autonomous vehicles. As the car becomes more and more of a consumer touch point, it’s important to understand its interaction model. LVCC | South Hall 2 | 26047
  • 7. Contact: Tom.Edwards@epsilon.com Entertainment Vegas Golden Knights vs. New York Rangers – T-Mobile Arena - Jan 13 – 7:00 pm Welcome the Golden Knights to the NHL and check out one of the leagues most exciting teams play in their new stadium. David Copperfield – MGM Grand - Two nightly shows 7:00 and 9:30 Spend an evening by entering the amazing world of magic and illusions. Famous for his many television appearances, David Copperfield’s tricks will make the technology you saw at CES, look like the stone age. Celine Dion – The Colosseum, Ceasars Palace - Jan 9, 12, 13 – 7:30 pm Catch Celine Dion perform her repertoire of hits mixed with timeless classics that pay tribute to some of the most celebrated songs of all time in her residency show at Caesars Palace. Eddie Griffin – King’s Room, Rio - Jan 9,10 – 7:00 pm Watch famous actor and comedian Eddie Griffin put on his critically reviewed, hilarious comedic routine. Restaurants on The StripEvents Yardbird Southern Table & Bar – Southern, American - $$ Momofuku Las Vegas – American - $$ Bacchanal Buffet – All Cultures - $$$ Mon Ami Gabi - French, Steakhouse - $$ Eggslut – Breakfast & Brunch - $$ Luke’s Lobster Las Vegas – Seafood - $$ Gordan Ramsay Burger – American - $$ Tacos El Gordo – Tacos - $ Bars on The Strip The Chandelier – The Cosmopolitan Parasol Up / Parasol Down – The Wynn Fuel Bar Sugarcane Raw Bar – The Venetian Skyfall Lounge 5 O’clock Somewhere Bar – Margaritaville Casino Clubs Hakkasan – MGM Grand 10AK – The Mirage Marquee – The Cosmopolitan Light – Mandaly Bay XS – Wynn Encore