Detecon is a global consulting firm that provides management consulting and IT expertise. It has over 1,500 clients worldwide. Detecon's US office in San Francisco leverages its experience and knowledge of the telecom industry to help clients with strategies around innovation, emerging technologies, and new product launches. The document describes Detecon's services such as innovation management, technology strategies, and supporting new product launches. It also discusses current focus areas like mobile internet, cloud computing, emerging devices, and sustainability.

1. Detecon U.S. A brief introduction to our service offerings February 2011 We make ICT strategies work

3. Detecon Clients DETECON INC SOP.PPT Page Established 30 years ago, we now work with more that 250 telecommunications and industry clients around the world. Extract of Detecon cliens

8. Detecon Services: Innovation Management DETECON INC SOP.PPT Page Project Example: Innovation Tours Innovation Tours facilitate a week of intensive meetings between the customer’s executive team and key counterparts in the Silicon Valley. Sample Innovation Tour Agenda 9:00-12:00 12:00-14:30 Activity Time 15:00-15:30 Travel Travel 15:00-15:30 Evening Dinner Event at Stanford Roundtable with Industry Leaders Evening Activity Time Activity Time Dinner and Start up Event 14:30-17:30 Evening Introduction & Lunch Activity Time Day 1: Digital & Cloud Trends Day 2: Pricing Models Day 3: InnovationStrategy Day 4: Governance Structure Free Time & Travel to Airport 15:30- 15:30-17:30 15:30-17:30 9:00-11:00 9:00-11:00 9:00-11:00 13:00-15:30 Lunch & Debrief Session 13:00-15:00 13:00-15:00 11:00-13:00 Travel & Lunch Travel & Lunch 11:00-13:00 11:00-13:00

11. Detecon Topics: Why Focus on Innovation? DETECON INC SOP.PPT Page ICT players need solutions to help them respond to the fast-paced market introducing new products that integrate well, retain customers and keep competitors at bay. But Many New Products Fail The Need for Innovation is Understood Cut Costs Invest in the Future Reinvent Culture Generate Growth Differentiate Prepare for Threats Other 5% Regulatory issues 7% Inventory/product availability issues 8% Inadequate distribution channel 13% No clear product differentiation 19% Pricing 23% Product quality 24% Poor commercialization or promotion 26% Late to market/missed demand 33% Product does not meet customer needs 46% Strategic missteps are responsible for many of the most common reasons new products failure. Source: AMR Research 2005

13. Project Example: Mobile Internet DETECON INC SOP.PPT Page Innovative devices and services are one of the key differentiators for carriers in the coming years. They improve margins and prevent churn by locking in subscribers. Innovation in Devices and Services Key to Subscriber Retention Personal Information “ I don’t want to go through the hassle of entering all my contacts and information again!” Brand Appeal “ I don’t like the other brands!” Usability “ Other services don’t offer the same quality of navigation and presentation” Exclusive Community “ Other services don’t offer me the same access to my people” New Devices “ I have a variety of devices for all kinds of personal needs” Acquisition Churn Retention

16. Project Example: Emerging Devices DETECON INC SOP.PPT Page Our services include building an emerging services and devices group with dedicated scouting, evaluation and implementation capabilities. Incentives How are goals defined and how are employees remunerated? Strategy How do we articulate the strategic principles that guide business innovation? Structure Where is the group located and how is it organized? Processes How are new device opportunities generated, developed and evaluated? People How is the new group staffed? Culture What does management say and do to create a conducive environment? Scout Select Launch Emerging devices

19. Project Example: Sustainability DETECON INC SOP.PPT Page There is no “either/or” green solution, only priorities. Strategies are custom-tailored, depend on country, perspective, as well as on scale & core business of the company. Cost savings is the “carrot” and regulations is the “stick” Source: Detecon Opinion Paper, “When Giants Flex Their Muscles: Green Activities of Silicon Valley Telco Industry Leaders”, 2010 Top 10 Silicon Valley players for technology, products & services > 40 – 80% of global telco supplier market