The document provides an overview and summary of the 2014 Integrate expo, which is a leading trade show for the AV and systems integration market in Australia. The 3-day event was held in August 2014 in Sydney and attracted over 5,100 total visits from professionals in fields like audio, unified communications, display, building control, and residential AV. It featured exhibits from 129 companies across 27 product categories and included an educational program with seminars, workshops and training. The expo served as an important platform for brands and suppliers to connect with buyers and integrators to launch new products and learn about industry trends.

1. INTEGRATE
2014 POST
SHOW
REPORT

2. OVERVIEW
Integrate, in association with InfoComm International and CEDIA, serves the AV and systems
integration market as the leading platform to launch new products to the market, learn about
current trends, to network and do business. The show is a conduit for local and global brands
to meet with buyers and distributors, while communicating new solutions to AV technicians
and end users.
WHEN
26-28 August 2014
WHERE
Sydney Showground,
Sydney Olympic Park
WEBSITE
www.integrate-expo.com
5,100
TOTAL VISITS
4,180
VISITORS
4,836
SQUARE METRES
129
EXHIBITORS

3. Show Floor Offerings/Product Categories Represented on the
Show Floor (page 3)
Simple infographics or list displaying the 27 product categories
(maybe with the floorplan watermarked in the background?) –
you’ve got this original file as Ned designed it.
Audio Processing
Audio Systems & Acoustics
Building Management
Cabling / Connectors /
Signal Management
Conferencing & Collaboration
Content Creation
& Management
Control Systems
Digital Signage
Energy Management
Furniture / Racks / Cases
& Mounts
Home Automation
Home Cinema
HVAC Control
Image Processing
Interactive Display
IP & Network Distribution
Large Scale Display
Lighting & Lighting Control
Media Distribution
Paging & Evacuation Systems
Presentation Systems
Rigging & Staging
Security & Access Control
Show Control
Streaming Media
Video Projection & Display
Wireless Communication
SEE EMERGING
TECHNOLOGIES IN:

4. THE INTEGRATE BAR WAS TRANSFORMED INTO A LIVE ARCHITECTURAL CONNECTIVITY CASE STUDY, DESIGNED BY ARCHITECT MATT REYNOLDS OF POPULOUS AND SUPPORTED BY RUTLEDGE SOLUTIONS.
This environment showcased AV technologies, networks and visual displays from leading solution providers and demonstrated their practical application in spaces within the entertainment and hospitality industry.
The brief was to deliver a pop-up bar that integrates AV technology
in a unique space, while lending itself as a collaborative working
and networking environment, capable of supporting presentations, host informal meetings and social events.
Designed by Matt Reynolds from Populous, the concept was born from the need for a space for respite from the frenetic energy on the exhibition show floor. Overhead monitors display images to denote a sense of peace. A communal and inviting space allows visitors to stop and recharge, while networking in the collaborative meeting space.
LIVE
ARCHITECTURAL CASE STUDY

5. RECOGNISING THE
CONVERGENCE BETWEEN
AV AND IT, INTEGRATE
LAUNCHED THE FUTURE
TREND TALKS SEMINAR
SERIES IN 2014. WE
WORKED WITH THREE
PARTNER ASSOCIATIONS
TO DEVELOP AN IN-DEPTH
PROGRAM EACH DAY THAT
EXPLORED KEY EMERGING
TRENDS AROUND UNIFIED
COMMUNICATIONS,
CONVERGED BUILDING
AND DIGITAL SIGNAGE
TECHNOLOGY.
Three sessions ran each
day, comprising a morning
international keynote followed
by two supplementary sessions.
Over the three days, more than
1,200 sessions were booked.
In partnership with the IMCCA,
the first day’s program focussed
on Unified Communications
Talks, and featured sessions from
Dimension Data, Acano, Pexip,
Samsung and more.
Day 2’s Smart Building Talks
were presented in partnership
with the KNX Association. Chief
Technical Officer of the KNX
Association, Joost Demarest
delivered an engaging keynote,
and participated in a panel
discussion that debated world
class technologies in Australian
smart buildlings.
Digital Screenmedia Association
were the partners for Day 3’s
Digital Signage Talks, which
brought to life the complete
network, aiding attendees in
understanding how suppliers and
brands work together to create
an engaging network that draws
consumers in.
Following on from the success
of Future Trend Talks this year,
in 2015 the series will continue
to be further developed.
FUTURE
TREND TALKS
“ We decided to exhibit at Integrate because it is one of the best and largest shows
for integrators in Australia, and we had some core products that we wanted to show
to that audience, so it was a no brainer for us. Our target audience is predominantly
integrators with a mix of end users, and both have been here in abundance.”
Mathew Alexander
Product Marketing Manager – Broadcast Business Systems, Panasonic
Suported by:

6. CEDIA TRAINING
CEDIA Training this year introduced a
number of key elective courses, encouraging
attendees to gain advanced knowledge of
ways to assess and manage AV, lighting,
video and network systems, increase their
technical proficiency, understand profit
and growth potential, and more.
INFOCOMM EDUCATION
InfoComm International brought together
the leading audiovisual and information
communication industry pioneers worldwide
to deliver proven training sessions designed
to rev up your skills and explore emerging
trends to keep you competitive in the quickly
evolving AV industry.
EDUCATION AT INTEGRATE
ENTERTAINMENT TECHNOLOGY
TRAINING ARENA
The arena comprised seminars, hands-on
workshops and live demos. Driven by
current exhibitors, including Audio
Products Group, Sennheiser, Jands and
Crestron, the free program presented
topics that are relevant to the audio and
entertainment technology industry.
TECHNOLOGY FOR WORSHIP
Technology for Worship Magazine
joined Integrate again in 2014 to provide
educational seminars and training
workshops on the latest technology
and how to use it in your space.
Speakers included representatives
from Kramer Electronics and Production
Audio Video Technology.
Suported by:

7. VISITOR
KEY STATS 85%
of visitors discovered
new products,
services or suppliers
TOP REASONS
TO VISIT INTEGRATE
• Keep up to date with new technology
• Find new products
• Compare/find suppliers
62% of visitors had never
attended Integrate before
2011 2012 2013 2014
2,737
3,328
3,880
4,180
Growth in visitor numbers
6.9 year on year
HOURS
Average dwell
time at the show
visitors had a high
level of authority over
purchasing decisions
of visitors would
recommend or specify
products seen at the show
visitors were
satisfied or very satisfied
with the show
90% 93% 88%

8. EXHIBITOR
KEY STATS
TOP REASONS
TO EXHIBIT AT
INTEGRATE
90% 86% 96% of exhibitors were
satisfied or very
satisfied with the
quality of visitors
of exhibitors
were satisfied or
very satisfied
with the show
of exhibitors were
satisfied or very
satisfied with the
quantity of visitors
average number of leads
generated at the show
65
average value of leads
generated at the show
$192,000
• Brand Awareness
• Making New Contacts
• Generate large volume of leads
“Great team , very personable, strong
numbers – the stand was busy!”
Creston
2014 Exhibitor

9. PRODUCTS
THAT VISITORS
CAME TO SEE
2%
Entertainment Technology
Audio
Unified Communications
Display
Building Control
Residential
Systems
Integration
6%
14%
14%
14%
19%
33%
“ The show has been very beneficial for me in my role to see what new products are out there, making sure I’m getting the latest products and information, and helping me make smarter decisions.”
Iain Brew
Multimedia Coordinator,
Macquarie University

10. INDUSTRY BREAKDOWN OF VISITORS
Live Events
& Worship
33%
Systems Integration
28%
End Users
18%
Education
8%
Facilities & Building
8%
Government, Military, Healthcare
8%
“ It’s certainly the most relevant trade
show in Australia for what I do, and it’s the only time of year you can come and see everything you need
to see in one place.”
Scott Lambert
Audio Visual Support Officer, Department of Defence

11. JOB FUNCTIONS
OF VISITORS
Core AV
43%
End Users
24%
Sales & Marketing
19%
Facilities & Building Management
5%
Education
5%
Consultants
4%

12. MORE
THAN
SALES LEADS
AT THE SHOW
EXHIBITOR
KEY STATS
87% of exhibitors felt they
achieved an increase in product
or brand recognition at Integrate
86% of exhibitors were satisfied
or very satisfied with the
quantity of visitors
96% of exhibitors were satisfied
or very satisfied with the quality
of visitors
Over 90% of exhibitors were
satisfied or very satisfied overall
MOST IMPORTANT
REASONS TO EXHIBIT
• Improve brand or product awareness
• Making new contacts
• Generating a large volume of sales leads
44
NEW
EXHIBITORS
42%
50
OF EXHIBITORS
GENERATED

13. OUR DEDICATED MARKETING TEAM PUTS TOGETHER
A SEVEN MONTH CAMPAIGN TO ENSURE THAT YOU
GET THE GREATEST REACH POSSIBLE FOR YOUR
BRAND AND PRODUCTS.
MEDIA REACH
DIGITAL & EMAIL MARKETING
Internal Databases 18,000+
Exhibitor Databases 13,000+
Media Partner Databases 78,000+
Paid Online Advertising 51,000+
Social Media (Impressions) 500,000+
Search Engine Optimisation (Impressions) 700,000+
DIRECT MAIL
Main Direct Mail 14,000
Educational Institutions 15
Exhibitor Invitations 10,000
ADVERTISING
Industry Print Media 90,000+
TELEMARKETING
Calls Made 23,000
Data Building Hours 150
MOBILE MARKETING
SMS 7000+
MARKETING
ACTIVITY
SUMMARY
This year Integrate:
Reached over 78,000 people in media partner databases
23,000 telemarketing calls were made
10,000 exhibitor invitations were sent out

14. FEEDBACK
FROM INTEGRATE
“ We’ve been very impressed with the visitors coming to the stand… it’s really hit the mark in terms of the target market. We just wouldn’t have gotten the same outreach if we didn’t do the show.”
Gino Severin
National Manager – Printer
& ICT Channel, Ricoh
“ Integrate is the quintessential show for the AV industry… it now attracts such a broad range of the industry that it’s a great return on our investment. For us it’s THE SHOW within the industry, and it’s really broadening to encompass the end users as well as the trades themselves. We don’t exhibit at any other show.”
Graham Barrett
Technology Director – Australia & New Zealand, AMX
“ We’re in a business that is changing and evolving all the time, so it’s great to be able to come to an event like this and find out what’s new and keep learning.”
Rob Muir
General Manager, East Coast Audio Visual

15. Partners:
Industry Partners:
Media Partners:
Platinum: Gold: Silver:
SPONSORS AND SUPPORTERS

16. SOREN NORGAARD
Event Manager
P: 02 9275 9234
E: snorgaard@divcom.net.au
DANIEL MCMAHON
Event Sales Manager
P: 02 9275 9210
E: dmcmahon@divcom.net.au
HAYLEY DRINAN
Event Sales Executive
P: 02 9275 9233
E: hdrinan@divcom.net.au
JUSTINE FRKOVIC
Event Co-ordinator
P: 02 9275 9207
E: jfrkovic@divcom.net.au
LISA MEEHAN
Operations Manager
P: 03 9261 4632
E: lmeehan@divcom.net.au
STEPHANIE BLEAKLEY
Marketing Manager
P: 03 9261 4513
E: sbleakley@divcom.net.au
CONTACT THE TEAM

17. BE PART OF
INTEGRATE 2015
AS WE MOVE
TO MELBOURNE
25-27 AUGUST 2015
MELBOURNE CONVENTION & EXHIBITION CENTRE