Google announced new hardware products including the Pixel 2 smartphone, Google Home Mini and Max smart speakers, Pixel Buds headphones, and Google Clips camera. The Pixel 2 enhances the Google Assistant with features like visual search with Lens and augmented reality. Voice Match on the Google Home allows for personalized Assistant responses based on individual voices. Pixel Buds seamlessly integrate the Assistant for touchless control and real-time language translation. Google Clips is a camera that uses machine learning to automatically take short video clips of people and pets.
A summary of the key updates from this year's Google I/O conference at Google HQ in San Francisco. Updates include the new Google Lens product, updates to Google Home, announcement of Google AI and some cool new features within Google search to take advantage of.
THANK YOU for the great turn-up yesterday at our Breakfast Brief in Copenhagen! Our mobile experts shared their insights and news from the tech giants; Google and Apple.
As promised, we are sharing our slideshow presentation from the brief.
Were you not able to attend, but still want in-depth explanation and a talk about what your company can use the new technologies for?
Contact us at business@jayway.com or jayway.com/copenhagen to book an appointment, where our developers go through the highlights from their trip.
#mobile #apple #wwdc18 #google #io18
Learn how the Toy Recognition feature in the Qualcomm® Vuforia™ mobile vision platform, a product of Qualcomm Connected Expereiences, Inc., opens new opportunities in the toy industry by enabling a new class of physical-to-digital play experiences. Toy Recognition allows for the detection and tracking of 3D objects and gives developers a seamless way to add digital features to a toy.
Watch this presentation on YouTube: https://www.youtube.com/watch?v=s76aeq6rIlc&list=PLxeazpXYyqtNm2EnCbfSzy7aKOkHjiaSi&index=24
Pairing computer vision technologies with emerging wearable devices enables exciting new mobile experiences. Learn about new types of vision-enabled wearables and the creative, new applications that will drive them.
Watch this presentation on YouTube: https://www.youtube.com/watch?v=O-w_5yduaZ4
Learn more about Vuforia mobile vision platform: https://www.qualcomm.com/vuforia
It's a presentation on the 21st century device ''Google Glass''..which talks about the technology used in making of it along with the feasibility of having a superb gadget which can perform multiple tasks at a particular moment of time...!!
Keep using keep learning.. :-)
A summary of the key updates from this year's Google I/O conference at Google HQ in San Francisco. Updates include the new Google Lens product, updates to Google Home, announcement of Google AI and some cool new features within Google search to take advantage of.
THANK YOU for the great turn-up yesterday at our Breakfast Brief in Copenhagen! Our mobile experts shared their insights and news from the tech giants; Google and Apple.
As promised, we are sharing our slideshow presentation from the brief.
Were you not able to attend, but still want in-depth explanation and a talk about what your company can use the new technologies for?
Contact us at business@jayway.com or jayway.com/copenhagen to book an appointment, where our developers go through the highlights from their trip.
#mobile #apple #wwdc18 #google #io18
Learn how the Toy Recognition feature in the Qualcomm® Vuforia™ mobile vision platform, a product of Qualcomm Connected Expereiences, Inc., opens new opportunities in the toy industry by enabling a new class of physical-to-digital play experiences. Toy Recognition allows for the detection and tracking of 3D objects and gives developers a seamless way to add digital features to a toy.
Watch this presentation on YouTube: https://www.youtube.com/watch?v=s76aeq6rIlc&list=PLxeazpXYyqtNm2EnCbfSzy7aKOkHjiaSi&index=24
Pairing computer vision technologies with emerging wearable devices enables exciting new mobile experiences. Learn about new types of vision-enabled wearables and the creative, new applications that will drive them.
Watch this presentation on YouTube: https://www.youtube.com/watch?v=O-w_5yduaZ4
Learn more about Vuforia mobile vision platform: https://www.qualcomm.com/vuforia
It's a presentation on the 21st century device ''Google Glass''..which talks about the technology used in making of it along with the feasibility of having a superb gadget which can perform multiple tasks at a particular moment of time...!!
Keep using keep learning.. :-)
GOOGLE GLΛSS By Google X and Google.incMujeeb Rehman
Google Glass (styled "GLΛSS") is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google in the Project Glass research and development project, with a mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format,[8] that can communicate with the Internet via natural language voice commands.
Glass is being developed by Google X, which has worked on other futuristic technologies such as driverless cars. The project was announced on Google+ by Project Glass lead Babak Parviz, an electrical engineer who has also worked on putting displays into contact lenses; Steve Lee, a product manager and "geolocation specialist"; and Sebastian Thrun, who developed Udacity as well as worked on the autonomous car project. Google has patented the design of Project Glass.
KISMET (Kinect In Small Form for Mobile Envisioned Technologies)Rolly Seth
The document aims to present new scenarios when Kinect’s capabilities are encapsulated in small and portable devices like smartphones, tablets and phablets. The project is named ‘KISMET’ which stands for ‘Kinect In Small form for Mobile Envisioned Technologies’
Google Glass is the attempt to make wearable computing mainstream, and it's effectively a smart pair of glasses with an integrated heads-up display and a battery hidden inside the frame
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
There are a few main reasons why we think Google Home will eventually win and it all comes back to data. The main aspects to consider are: how much data do you have access to, what can you do with it, and how easy is it to access.
GOOGLE GLΛSS By Google X and Google.incMujeeb Rehman
Google Glass (styled "GLΛSS") is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google in the Project Glass research and development project, with a mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format,[8] that can communicate with the Internet via natural language voice commands.
Glass is being developed by Google X, which has worked on other futuristic technologies such as driverless cars. The project was announced on Google+ by Project Glass lead Babak Parviz, an electrical engineer who has also worked on putting displays into contact lenses; Steve Lee, a product manager and "geolocation specialist"; and Sebastian Thrun, who developed Udacity as well as worked on the autonomous car project. Google has patented the design of Project Glass.
KISMET (Kinect In Small Form for Mobile Envisioned Technologies)Rolly Seth
The document aims to present new scenarios when Kinect’s capabilities are encapsulated in small and portable devices like smartphones, tablets and phablets. The project is named ‘KISMET’ which stands for ‘Kinect In Small form for Mobile Envisioned Technologies’
Google Glass is the attempt to make wearable computing mainstream, and it's effectively a smart pair of glasses with an integrated heads-up display and a battery hidden inside the frame
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
There are a few main reasons why we think Google Home will eventually win and it all comes back to data. The main aspects to consider are: how much data do you have access to, what can you do with it, and how easy is it to access.
Tom Edwards, Chief Digital Officer, Agency @ Epsilon and recent Ad Age Marketing Technology Trailblazer, recently attended Google I/O 2017. From Google's vision of ubiquitous computing, multi-modal, computing, Google Assistant (Actions, Auto, Computer Vision, Wear, Android O, Progressive Web Apps, Structured Data & Search to Immersive Computing tied to Daydream, Social VR, WebVR, Visual Positioning Services, Tango and WebAR, this is a comprehensive recap of the event.
Google and Artificial Intelligence: Things You Should Know PaulDonahue16
In 2012, Google established a team dedicated to researching and applying artificial intelligence (AI). This team is now known as Google AI. Through deep learning systems and AI advancement, Google AI developed products and services that help in augmenting people's capability to accomplish more.
Advanced Digital Media Services tackles points about these developments to help you see how they affect our lives in positive ways.
https://advdms.com/blog/google-and-artificial-intelligence-things-you-should-know/
MIKRON KOLLEGAER SENDTE Å AVDEKKING AV EPLE FUTURISTISKT MACBOOK PRO OG EPLEKARTwelford uniacke
Watches are considered as very important accessories owing to a number of benefits and functions associated with them. Unlike the ordinary fashion accessories, timepieces have several advantages and for this reason they are more popular than other adornments. There would hardly be any person who would not make use of a watch. The great variety of these accessories makes finding the right sort of timepieces for every individual very easy. No matter if you are a businessman or a working lady, a kid or college going guy, an old folk or a young girl, there are watches out there which can certainly complement your age and personality brought by Micron Associates.
The long time gone with the days when people told time through the power of the sun. Although sun dials are still visible in modern day, it’s used more for aesthetics than to tell time. Nowadays, with ultra fine technology, the world is able to keep track of time to the dot.
M S Reza Jony is presently pursuing his MBA degree at Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka. He wrote this report on Google Glass during his participation in the Information Management (IM) course........
How Does Google Use Artificial Intelligence?Bernard Marr
Did you know many of the Google products and services you use are powered by artificial intelligence? Find out how Google has integrated AI into its offerings, and what the company has planned for the future.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Indrotuction: Hardware +
Software + AI
Google announced a portfolio of new products this week. Back in June, we had
exclusive access to these products, and we’re excited to finally be able to talk about
them.
Google’s original brand purpose and business model was to organize the worlds
information by delivering a best-in-class search and discovery experience. As their
brand strengthened, they expanded into providing best-in-class software like Gmail,
Google Docs, etc. Today, with the acquisition of Motorola, and more recently HTC,
Google is expanding into hardware, which has been dominated by Apple and
Samsung. Google’s biggest weakness is that they are way behind Apple in
processor and chip design capabilities. However, where Google is light-years ahead
of Apple is in AI and machine learning.
This advantage explains Google’s approach to building hardware that can deliver
experiences around a Hardware + Software+ AI framework. Whereas Apple
develops hardware experiences around their processors and chips, Google is
designing hardware around their massive advantage in AI. Google see’s themselves
as an AI first company, and any brand experiences leveraging their ecosystem
should be approached the same way.
In this review, we’ll take a deep dive into their AI driven hardware devices - Pixel 2,
Home devices, Pixel Buds, and Google Clips – and provide provide implications on
how brand marketers can leverage them to drive experiences.
Tom Edwards
Chief Digital Officer, Epsilon Agency
2
3. Pixel 2
The Pixel 2 was the big expected announcement today as well as the star of the show. Every
great new phone comes with a large screen, incredible camera, and processing speeds that
were unthinkable just a few years ago. These are table stakes. The differentiator is going to
be the software and the role that Google’s assistant will play in your lives. Device based
Machine Learning makes this possible by allowing for serverless data interaction and a more
secure user experience
Simply squeeze the sides of the Pixel 2 to invoke the Assistant, and jump into launching
apps, asking questions, making plans, and much more. As always, you are able to carry out
actions with the Assistant through voice or text input. Later this year, Google plans to roll out
Lens, its image recognition software that was teased earlier this year. Once the Pixel phones
receive this update, Assistant will play an even greater roll, taking visual information into
account to inform its decision making.
Googles answer to Apples AR Kit, was AR Core, and the Pixel is one of the first phones to be
able to showcase its full capabilities and we were shown a few examples of that today
including exclusive AR stickers for the Pixel.
Implications
The Pixel 2 brings more advanced hardware into the hands of consumers. Using this device,
consumers will have a greater personalized experience, new way to visually search
information, and an improved AR experience. The device and it’s underlying software will
continuously ingest contextual intelligence, personalizing your experience the more you use
it. As a brand marketer, this further reinforces the need to create experiences that tailor to
these new interaction models.
Voice based capabilities become increasingly more important as the focus shifts more and
more onto Google’s Assistant. Additionally, the ability to enhance user creation by offering
AR tools will become a key interaction point. Branded or contextually relevant Stickers will
offer similar benefits to lenses and filters and brands should look to take advantage of AR
Core’s capabilities.
3
4. Personalized Voice Experience
Googles introduction of Voice Match is a major enabling factor towards a pervasive
digital assistant. The technology allows the Google Assistant to recognize individual
voices, leading to multi-user support functionality. What this means is that based on
contextual commands, Assistant will be able to provide personalized answers based on
who is asking the question.
It does so by analyzing vocal constructs, pitch, and tone to match an individual voice
back to a Google account. By doing so, Google is able to include a personalized mobile
phone dialer allowing users to make calls from their number, utilizing their individual
contact list.
What this really allows is the ability to have multiple users tapping into a truly
personalized digital assistant. If dad asks ‘how long is it going to take me to get to work
this morning?’ the Assistant will analyze the traffic routes to Dad’s work, and not his
wife or kids. All of that information will be pulled and tracked through individual Google
accounts, allowing the Assistant to move from one device to another – keeping track of
daily schedules, preferences, and more.
Implications
The ability to have multiple users on one device will be a major selling point for Google
in its race against Amazon. It will also proliferate the idea of personalized daily
schedules which are facilitated by this pervasive assistant.
As a brand marketer, you must be asking yourself the question of how you can
integrate yourself into those schedules. You need to be able to provide services and
experiences that can be accessed from these assistants. Building relevant Google
Actions is going to become more and more important as the Assistant integrates itself
deeper into our daily lives.
4
5. Google Home Mini & Max
Google knew that it had to have an answer to Amazon’s massive success with the Echo Dot.
Today, we’re introduced to the Google Home Mini, a small circular device with a modern
mesh covering that comes in a few different colors. At a price point of just $49, Google hopes
to get the device, and its corresponding Assistant, into as many homes as possible.
We were also introduced to the Google Home Max, a Sonos type speaker with Google
Assistant built in. The differentiator in the Max is that it’s truly a smart speaker in the sense
that it will tune itself based on its contextual surroundings. It will respond to any obstructions,
play softer in the morning or crank the volume if it senses the washing machine running.
Additionally, Google announced a few software upgrades that will roll out to its family of
Home devices. The most notable one being Voice Match, which is discussed further on the
next slide. We’re also given hands free calling from mobile devices and a feature called
Broadcast, which turns all your Home devices into somewhat of an intercom system.
Implications
Google is serious about getting its Assistant into your home. Based on initial reactions to
these releases, it looks like they may be able to take a piece out of Amazon’s market share,
making it even more important to think about how your brand can offer Assistant based
experiences, called Actions.
While Alexa requires an invocation term to launch a Skill, Google Actions can be invoked just
by asking a related question or query. Additionally, they’re very well integrated into the visual
Chabot aspect of the Assistant. As a marketer, now is the time to take voice based
experiences seriously, to get ahead of the competition and reap first mover advantages. A
year from now, Assistant Actions and Alexa Skills will be as commonplace as the mobile app.
5
6. Pixel Buds
The Pixel Buds are Googles answer to Apples Air Pods, with a little more punch packed in.
They offer instant pairing, a rechargeable carrying case, and use touch controls on the ear
pods.
However, the integration with Google Assistant is what differentiates these headphones.
Simply holding your finger on the right earbud will invoke the assistant, but unlike Siri, you
won’t have to wait for any beep or confirmation. Once finished, lift your finger and the
Assistant will begin its response. This interaction model seems to make for a more
conversational type of experience.
The coolest part of today’s demo revolved around the Google Translate feature that these
headphones enable. Paired with a Pixel 2, your Earbuds will be able to facilitate a
conversation with someone of a different language. Tell the Assistant which language
you’d like to converse in, speak normally, and your phone will play a response in that
native language. Once your partner responds, your Pixel Buds will play perfect English
back to you. The demo seemed to work really well during the event.
Implications
AirPods and now Pixel Buds have indicated an industry wide shift towards integrating
virtual assistant access directly into headphones. We’re moving towards a world of ambient
computing, in which our computers will exist in the background and only be invoked when
they are truly needed.
These headphones are a step in that direction and will also increase the rate at which
proxies act on our behalf. It’s important for marketers to start thinking about how to market
to these assistants, as they will increasingly be doing more and more bidding for us,
whether we’re aware of it happening or not.
6
7. Google Clips
Clips was one of the surprise products that we were given today. Essentially, it’s a small
camera that can be placed or attached almost anywhere and relies on machine learning to
analyze and take 3 second clips of its surroundings.
The algorithm, called Moment IQ, learns the faces, individuals, and pets that are important to
you, based on the amount of time you’re with them. Additionally, it will recognize good
lighting and framing conditions for those instances. Once it recognizes a smile or action, it
will begin shooting – resulting in more spontaneous captures while allowing you to be in all
the shots.
Google is keen on the privacy aspect associated with this device, stressing that no data can
leave the device or even be backed up to a cloud until the user has a chance to review or
share it. However, in public, if the ML algorithms determines a correct instance, there’s
nothing to stop it from picking up and recording actions the recipient may not want it to.
Implications
The device is clearly marketed towards parents and dog owners, who want an easier way to
capture life’s moments as they happen. Looking forward, 2018 will be a year in which
computer vision dominates our user experiences. This camera will evolve to be contextually
aware and we wouldn’t be surprised if it acquires Assistant functionality as well.
As Google Lens is pushed out to more and more phones, look to see that software be
integrated into other devices as well, Clips being one of the first. For brand marketers, now is
the time to start seriously thinking about how SEO is going to change in a world where voice
and computer vision dominate search.
7