The city as an open ecosystem

1. The City as an open ecosystem IXDA Cordoba - 2015 Argentina

2. Who are we?

3. We create digital services for people to love. • Founded in 2000 • 200+ employees from 18 countries • 8th year in a row profitable growth • YOY growth 30%

4. We build delightful digital services. And help our customers to succeed in digital business. • Analyzing business • Feeling people • Mastering technology

5. Who are you? Name Profession Work Field Why did you join this workshop?

6. LSC is a multi-disciplinary way of working that maximizes the probability of creating successful digital services Lean Service Creation

7. Our toolbox

8. SERVICE VISION FUTURE FIND A PROBLEM WORTH SOLVING Days to Weeks BUSINESS IDEA SERVICE VISION SPRINT TEAM: Business / Technology Design / End-Users MVP TO LAUNCH FINDING PRODUCT MARKET FIT Weeks to Months SCALING & TWEAKING Months to Years Improve Improve Improve

9. Smart Cities Why?

10. From the first email sent in 1971 to control your home from your mobile it has been a fast ride. @

11. IoT = Internet of Things

12. The next generation of services will make use of more than one connection Emotional Physical Wireless

13. Digital + Physical =

14. PAUL LOOKING WORRIED RICARDO LOOKING DREAMY UNICORNnerds

15. Business Successful IoT Service Great UX Easier Seamless Ecosystem Integrated Much Better Real Open Useful Service Design Technology

16. Physical + Digital =

17. The City as an Open Ecosystem

18. How can we create a city where everyone can be an active part of it?

19. Open Platform BUSINESS Services Start-Ups Small Businesses COMMUNITY Makers Entrepreneurs Non-Profit Org. OPEN MARKET FOR COMPANIES AND THE COMMUNITY Sensors Live-Data Human InputInfrastructure CITY HUB

20. Service Provider Profile H Context Awareness Citizen Profile

21. Context Awareness Citizen Profile Living Service Service Provider Profile

22. • Real Time Awareness about services in the city • More efficient and tailored services • Privacy & Security - Control of their own data • Increases trust and transparency of the city Benefits Citizen

23. Citizen Profile Wheelchair Friendly Cheap Reduce my Eco-footprint Context Awareness Nearest to me Avoid Traffic Here & Now Services Providers H Discovery Social Ranking Availability Finding the right Services

24. Please pick me up at Reuter Street, 55 Berlin

25. • Increased velocity of money / new kind of revenue • Enhance local economy • Create a fair / balanced digital market ecosystem • Better understanding of the city flow / Analytics Benefits City (Platform Owner)

26. Cordoba, the city of the future for business and connected living Singapore, officially the Republic of Singapore, is a sovereign city-state and island country in Southeast Asia. It lies off the southern tip of the Malay Peninsula and is 137 kilometres (85 mi) north of the equator. The country's territory consists of the diamond-shaped main island, commonly referred to as Singapore Island in English and Pulau Ujong in Malay, and more than 60 significantly smaller islets.[8] Singapore is separated from Peninsular Malaysia by the Straits of Johor to the north, and from Indonesia's Riau Islands by the Singapore Strait to the south. The country is highly urbanised, and little of the original vegetation remains. The country's territory has consistently expanded through land reclamation. The islands were settled in the second century AD and subsequently belonged to a series of local empires. Modern Singapore was founded in 1819 by Sir Stamford Raffles as a trading post of the East India Company with permission from the Johor Sultanate. The British obtained sovereignty over the island in 1824, and Singapore became one of the British Straits Settlements in 1826. Occupied by the Japanese during World War II, Singapore became independent from the United Kingdom in 1963 and united with other former British territories to form

27. Benefits • Enhance social interaction • Human network - for entertainment & engagement • More rich and valuable community interactions • Efficient use of public infrastructure Community

28. Benefits Public Services • Real-time information, including commercial services • Cross-correlated information • Cloud prediction based on live data • Full situation awareness on the ground • Publicly visible insights and analytics

29. Airport InformationEmergency Services Airline Passenger Information

30. Benefits • More service channels • New service discovery • Interact with customers in a new medium at low cost • Make targeted offers based on the city infrastructure Service Providers

31. Hi John! Hey John! Today we have biologic apples, just freshly arrived.

32. In a Smart City Ecosystem collaboration is essential Break the silos Data Protection Policies Collaboration Models

33. There’s no ﬁt-all solution for an Open Smart City • Sociocultural Background • Existing digital culture • Potential Business Areas • Natural environment

34. Service Kit IoT

35. Sensors What kind of Data you need to collect? How is the Ser- vice triggered? What are the trigger points? These cards will help choose what kind of sensors are the most meaningful for your service. ENABLER Ligth Sensor ENABLER ENABLER ENABLER ENABLER ENABLER ENABLER ENABLER Motion Sensor Vibration Sensor Infrared Sensor Beacon Smart Beacon Wi-Fi Network Sound Sensor ENABLER Temperature Sensor ENABLER Humidity Sensor ENABLER Weight Sensor Joker Card ENABLER Kg Interaction How wil the user interact physically with your Service? What kind of equipment do you need for that? These cards will help you choose the ways User can interact with your service. INTERACTION Speakers INTERACTION Cameras INTERACTION Lights INTERACTION Advertisement Display INTERACTION Locks INTERACTION INTERACTION Check-in Device INTERACTION INTERACTION Payment Device INTERACTION Urban Furniture INTERACTION Screen / Display INTERACTION Drone INTERACTION Joker Card

36. City Open API Can your service make use of public urban data? What kind of urban information would you need to improve the service? These cards will help you choose the kind of data you can pick for Cities Open APIs CIYT OPEN API Parking Info CIYT OPEN API Water / Waste Info CIYT OPEN API Tourism Infor CIYT OPEN API Safety, Security Info CIYT OPEN API Social Media Data CIYT OPEN API Joker Card CIYT OPEN API Traffic Info CIYT OPEN API Environmental Info SERVICES Police Water Management Joker Card SERVICES SERVICES Firemen SERVICES Emergency SERVICES 3rd Party Services SERVICES Waste Management SERVICES Electricity Management SERVICES Service Cards Can your service incorporate or co-operate with an existing service? These cards provides you a starting point for partnership ideas including public and commercial services.

37. User Cards What kind of assets the User will need to have use of your service? USER Vehicle USER Special Equipment USER Smart Phone Joker Card USERUSER Wearable

38. U U ENABLER Beacon INTERACTION Screen / Display

39. U U BUS TAXI IoT Service Kit Public Square IoT Service Kit Smart Building / Smart HomeIoT Service Kit Neighborhood U H P IoT Service Kit Conference WC PUBLIC SQUARE CONFERENCE NEIGHBORHOOD SMART BUILDING / SMART HOME SUPERMARKET IoT Service Kit Supermarket Hyperlocal Marketing, Accessibility, Transportation… Networking, Multimedia, Knowledge Sharing… Marketing, Customer Care, Navigation, Support…Smart Cities, Transportation, Cultural, Community… Scenarios & Blueprints

40. The Challenge 1- Choose a scenario 2 - Brainstorm  3 - Define the Problem 4 - Create Solution 5 - Simulate Solution on Map 6 - Present the Concepts

41. Timeline Exercise Present 50min 30min

42. Brainstorming Rules Defer Judgement Go for Quantity Encourage Wild Ideas Build on the Ideas of Others Stay Focused Be Visual

43. iotservicekit.com @futurice @mobile_rat @toastedric DOWNLOAD

44. Paul Houghton Director, Wizardry And Development   paul.houghton@futurice.com  @mobile_rat Ricardo Brito Service & UX Designer ricardo.brito@futurice.com @toastedric