This Tuesday, Apple revealed some great new products including an LTE capable Apple Watch and a few new iPhone models. Check out Epsilon's recap of the event below and the implications this hardware will have for marketers.
Fjord is the one of the world's leading digital design firms, with clients including the BBC, Nokia, and Yahoo!
I work with Fjord to help turn their designs for mobile products and services into reality.
These are their mobile predictions for 2009.
Fjord's second annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
Fjord's first annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
Since the creation of iOS in 2007, it has evolved into something much bigger and better. At first, iOS did not contain an app store, it did not have multitasking or home screen pages. It now has an extremely large app store, and has hundreds of innovative features.
iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
We all get very excited about new versions of Apple products. We love speculating what is going to be the new Apple product. Is it going to be the iWatch? Maybe it will be virtual keyboards or invisible headphones. All of these gadgets are things which we enjoy and embrace because of their design and high performance. But I don´t think this is Apple´s Next Big Thing. I think Apple´s longer term game is The Ultimate iMe Smart Device which will be something not just everybody will want; they will also need it.
Fjord is the one of the world's leading digital design firms, with clients including the BBC, Nokia, and Yahoo!
I work with Fjord to help turn their designs for mobile products and services into reality.
These are their mobile predictions for 2009.
Fjord's second annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
Fjord's first annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
Since the creation of iOS in 2007, it has evolved into something much bigger and better. At first, iOS did not contain an app store, it did not have multitasking or home screen pages. It now has an extremely large app store, and has hundreds of innovative features.
iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
We all get very excited about new versions of Apple products. We love speculating what is going to be the new Apple product. Is it going to be the iWatch? Maybe it will be virtual keyboards or invisible headphones. All of these gadgets are things which we enjoy and embrace because of their design and high performance. But I don´t think this is Apple´s Next Big Thing. I think Apple´s longer term game is The Ultimate iMe Smart Device which will be something not just everybody will want; they will also need it.
2012 3 9 mindshare digital pov - apple i pad announcementMindshare
Apple has announced the introduction of a new version of its Apple TV and iPad range. With approximately 70 million iPads forecast to be shipped in 2012 (71% up on 2011), there remains an insatiable appetite for Apple products around the world. Whilst neither announcement is especially ground-breaking, the success of the iPhone 4S, which was greeted with hoots of derision by tech-blogs, shows that the general public doesn’t seem to care. There are multiple additional features and upgrades with no major price hike so these latest announcements are unlikely to see this demand change significant and if anything could well increase it.
This document shows the important highlights from Mobile World Congress 2016 (MWC 2016).
The show hosted the new flagship mobile phones like Samsung Galaxy S7 or LG G5 as well as new tablets like Huawei Matebook…
In this document, I wanted to show you some interesting highlights from the show rather than taking you through these new devices.
VR-Zone Tech News for the Geeks Aug 2011 Issue 2VR-Zone .com
VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries. Our inquisitive team of journalists cover key international events like CES, CeBIT, MWC, Computex and local exhibitions like CommunicAsia, IT SHOW, PC SHOW, COMEX and SITEX.
Koru Wearable Trends 2016, now its 4th year. Providing a overview of key trends covering Apple Watch, Android Wear, Samsung, LG, Misfit, Fitbit, Suunto and other movers and shakers.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Each year, memBrain LLC attends CES® to gather intelligence on hot new products and to identify emerging trends and industries.
This special edition of memBrain’s magazine, The STORM Report, is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products according to leading industry publications, industry insiders, and the CES® 2020 Innovation Award winners.
With thousands of new products vying for attention at CES®, it is easy to become overwhelmed. But the overarching trends and themes of the show offer an excellent window into what to expect in the near and not-too-distant future. In fact, it seemed as if the innovation on display this year was remarkably more focused on the present than on a future utopia, which was a departure from CES® events of the past.
While previous years felt like a showcase for moonshots and futuristic idealism, this year’s CES® was far more balanced between the practical and the fantastical. The consumer electronics industry is maturing - optimizing between commercialization, technological progress, and the next generation of disruptive products.
Koru wearable trends now in the fifth year. Sharing our views for the year ahead. Koru merges design and technology and we love beautiful wearables and our mission is to power brands to deliver their experiences to their fans.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
PassbeeMedia helps in Create and managing Apple Passbook Passes, Google & Samsung Wallet Passes for free for your iPhone. Create customizable Passbook passes and Generate Apple passbook now.
Introduction of Apple, Vision, Mission, Current Apple Products, Innovative Characteristics of Apple, Innovation Strategy at Apple, Apple: Products of Success, Recent Innovation at Apple, Apple's Shift from Radical to Incremental Innovation, Opportunities Ahead for Apple.
2012 3 9 mindshare digital pov - apple i pad announcementMindshare
Apple has announced the introduction of a new version of its Apple TV and iPad range. With approximately 70 million iPads forecast to be shipped in 2012 (71% up on 2011), there remains an insatiable appetite for Apple products around the world. Whilst neither announcement is especially ground-breaking, the success of the iPhone 4S, which was greeted with hoots of derision by tech-blogs, shows that the general public doesn’t seem to care. There are multiple additional features and upgrades with no major price hike so these latest announcements are unlikely to see this demand change significant and if anything could well increase it.
This document shows the important highlights from Mobile World Congress 2016 (MWC 2016).
The show hosted the new flagship mobile phones like Samsung Galaxy S7 or LG G5 as well as new tablets like Huawei Matebook…
In this document, I wanted to show you some interesting highlights from the show rather than taking you through these new devices.
VR-Zone Tech News for the Geeks Aug 2011 Issue 2VR-Zone .com
VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries. Our inquisitive team of journalists cover key international events like CES, CeBIT, MWC, Computex and local exhibitions like CommunicAsia, IT SHOW, PC SHOW, COMEX and SITEX.
Koru Wearable Trends 2016, now its 4th year. Providing a overview of key trends covering Apple Watch, Android Wear, Samsung, LG, Misfit, Fitbit, Suunto and other movers and shakers.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Each year, memBrain LLC attends CES® to gather intelligence on hot new products and to identify emerging trends and industries.
This special edition of memBrain’s magazine, The STORM Report, is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products according to leading industry publications, industry insiders, and the CES® 2020 Innovation Award winners.
With thousands of new products vying for attention at CES®, it is easy to become overwhelmed. But the overarching trends and themes of the show offer an excellent window into what to expect in the near and not-too-distant future. In fact, it seemed as if the innovation on display this year was remarkably more focused on the present than on a future utopia, which was a departure from CES® events of the past.
While previous years felt like a showcase for moonshots and futuristic idealism, this year’s CES® was far more balanced between the practical and the fantastical. The consumer electronics industry is maturing - optimizing between commercialization, technological progress, and the next generation of disruptive products.
Koru wearable trends now in the fifth year. Sharing our views for the year ahead. Koru merges design and technology and we love beautiful wearables and our mission is to power brands to deliver their experiences to their fans.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
PassbeeMedia helps in Create and managing Apple Passbook Passes, Google & Samsung Wallet Passes for free for your iPhone. Create customizable Passbook passes and Generate Apple passbook now.
Introduction of Apple, Vision, Mission, Current Apple Products, Innovative Characteristics of Apple, Innovation Strategy at Apple, Apple: Products of Success, Recent Innovation at Apple, Apple's Shift from Radical to Incremental Innovation, Opportunities Ahead for Apple.
A general Case Study/Presentation on Apple Inc. according to the years 2022 and 2023, the source is taken from Google and the Apple website itself, Prepared to showcase the work that can be done and modified according to universities and your knowledge.
It is made with a minimal effort just for considering it for your work.
Running head: APPLE INC.
Apple INC
APPLE INC BUSINESS STRATEGY
Bashaer Abubakr
Dr.Carter
12/02/2019
Contents
Executive Summary 4
Introduction 5
Product Focus 5
IPad 5
Mac 5
IOS 5
Watch OS 6
TV Operating system 6
Digital services and content 6
The ICloud 6
Apple Care 6
Apple pay 7
Geographical Market Focus 7
Target customers 8
Value proposition 8
Sources of capabilities 8
Lists of capabilities 8
High research and development 8
High-end intellectual property 9
Great distribution channels 9
Business Model 9
Nature of the transactions 9
Primary source and nature of revenue 9
Operation 10
Profit driver and formula 10
Resources and capabilities 11
Resources 11
List of resources 11
Resources Table 11
High trained personnel 11
High financial base 12
Intellectual property 12
Technological infrastructure 12
Capabilities 12
List of capabilities 12
Capability table 13
Good distribution channels 13
Good supply networks 13
Effective training 13
Effective research and development 14
Performance 14
Gross Margin 14
Operating margin 14
Return on Assets 14
External Analysis 15
Industry definition 15
PEST Analysis 15
Competitive forces 15
The threat of new entry 15
Threat of substitutes 15
Buyers bargaining power 15
Suppliers’ bargaining power 15
Producers’ rivalry 16
Value Creation 16
Key success factors 16
Technological advancement 16
Quality distribution channels 16
Intellectual properties 16
Legal proceedings 16
Diagnosis and formulation 16
Strategic alignment 16
Linkage 17
Implications of misalignment 17
Alternative way of addressing high cost of goods 17
Recommendation 17
Conclusion 17
APPENDICES 18
Executive Summary
Apple Company is a reputable business with good outlined policies. Over the three years, it has performed above the industry average. It has performed accordingly to the set goals, and objectives set dated back as long as its incorporation in 1977. The market keeps changing, and with time, the costs of goods have been on the rise. The cost of sales is a critical aspect of achieving the goals and objectives. Controlling these costs will result in increased profitability. A good option would be having hedged agreement with the different suppliers. Introduction
Apple company manufacture, designs as well as markets communication devices. The communication devices include; software, applications, accessories, digital content, and personal computers, established in 1977 in Cupertino, California. It sells various products worldwide through different available markets. It's one of the biggest companies in the communication industry, offering different products. The fiscal year of the company ends on the last Saturday of September. The following are some of the products the company sellsProduct Focus
IPhone is a smartphone product operating on its IOS system. The iPhones include; Touch ID, Siri, which is an intelligent based assistant, Apple Pay, among other standard smartphones. In the year 2018, it introduced new types ...
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Wavemaker US team released the takeaways from the annual Apple Worldwide Developers Conference (WWDC), held on June 6-8th. The Don’t Miss from WWDC covers all the major announcements around AR, voice assistance, browsing, consumer tracking and more - and pulls out what is most relevant for marketers to know.
iPhone 6, and 6 Plus represent tremendous opportunities for developing iOS 8 apps. iOS 8 is the biggest release for developers since the introduction of the App Store. Apple's radical new design direction in iOS 8 requires app makers everywhere to rethink their approach to iOS design.
At Appostrophic, we have expert iOS 8 app developers that will help you explore the possibilities in iPhone 6, and 6 Plus application development. In this whitepaper, explore the most important and exciting updates for the iPhone 6, 6 Plus, and iOS 8.
Apple hosted its annual World Wide Developers Conference, where it unveiled a number of upgrades coming to most of its software platforms. If you missed out on all of the big news to come from the WWDC keynote, catch up with all of the major announcements right here.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
12 Most Talked About Trends At CES 2014Stacy Minero
Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.
How Apple’s VR Headset Is Going To Change The Game For Marketers.pdfImpulse Digital
Apple has introduced a new VR Headset which is going to be a game changer for marketers. Apple's VR Headset seamlessly blends digital content with physical space, unveiling a new spatial computing era. For more info visit:https://www.theimpulsedigital.com/blog/how-apples-vr-headset-is-going-to-change-the-game-for-marketers/
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
Service Water Heater Solahart Perawatan dan perbaikan yang tepat dari komponen sistem pemanas air panas matahari Anda diperlukan untuk memastikan tatanan kerja dan umur panjang yang baik. Pemanas air tradisional memiliki bagian yang perlu diperbaiki dari waktu ke waktu. Pemanas air panas matahari tidak berbeda, kecuali bahwa karena mereka memiliki lebih banyak komponen, ada lagi yang bisa salah.
Di antara bagian yang harus diperiksa secara teratur pada pemanas air matahari Anda adalah pompa, katup dan kontrol, isolasi, kabel, pipa, segel dan keadaan kolektor surya.
Memeriksa Storage Tank dan Inside Components
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Either way, ada banyak pipa, fitting, katup, pompa dan kontrol yang perlu diperiksa secara teratur untuk memastikan mereka bekerja. Mereka tidak perlu diperiksa setiap bulannya, tapi dua kali setahun tidak terlalu banyak meminta cek kesehatan, Fitting harus ketat, katup tidak boleh menempel, pompa harus beroperasi secara otomatis dan seharusnya tidak ada keretakan, kebocoran atau kerusakan apapun pada tangki penyimpanan.
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Computing is quickly moving from the small screen in our hands, to the world around us. The camera, and advanced AI algorithms behind it, are making this possible.
Epsilon Agency will be attending CES in January. Check out our show guide to understand what we believe are the most worthwhile speakers, booths and entertainment.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. The Future of the
Smartphone…
is not the Smartphone.
Ten years ago, Steve Jobs introduced the world to the iPhone. While
Apple wasn’t the first to the marketwith the smartphone, the iPhone was
revolutionary in the way it brought both content consumption and
creation together in one beautiful design with a simple user experience.
The iPhone became the center of Apple’s ecosystem, driving the success
of the App and iTunes stores, creating new business models, and
enabling consumers to create and share content. For brand marketers, it
fundamentally shifted the way we connected with our client partners
customers from focusing on mass reach and messaging to designing
personalized experiences.
Apple’s health became largely dependent on the iPhones success.
It was ironic, therefore, to see Tim Cook introduce the iPhone X as the
future of the smartphone when products from, the WatchSeries 3,
AirPods and Siri are slowlyeroding iPhones status as the center of their
ecosystem. The Series 3, AirPods and Siri will once again change how
consumers interact with technology and how brands interact with
consumers. This will mean a shift from building for screens and creating
content for discoveryto designing for voice and leveraging data and
machine learning to provide solutions.
Steve Harries
VP, Innovation and User Experience
2
3. Town Squares
Apple’s retail stores have always been more than just a store. They are Apple's bridge
to the consumer, and paint the brand ina positive and helpful light. They are a place to
learn, explore, engage, and of course, buy.
This weeks event not only revealed the release of a few great new products, but also
touched onthe future of Apples largest product, their stores. However, they're not
called stores anymore. Instead, they’ll now be referred to as Town Squares. These
Town Squares will differ from traditional stores, and integrate themselves into the
community. The largest ones will feature open plazas, large forums and quiet
collaborationareas, called boardrooms.
Apple has also created a new positionwithin these stores, entitled the Creative Pro.
The Creative Pro will be to Liberal Arts what the Genius Bar was to Technology -
offering weekly sessions focusing on photography, video, app design, and more.
Implications:
Apples focus on retail locations, and their new nomenclature, shows their continued
efforts to integrate themselves into local communities. The Town Squares are places
where consumers can come together and enjoy eachothers companywhile
simultaneously engaging with Apple products and their partners. Additionally, the
Creative Pro is an extension of Apple’s push to empower user created content. As we
shift from the days of content creationto enabling user created content, brands need
to put strategies in place that build upon this trend.
3
4. Apple Watch
The biggest upgrade to the Apple Watch Series 3 is the integration of LTE and the
ability to make phone calls, send text messages, and stream music straight from your
wrist. As previously mentioned, this marks the beginning of the end to the
smartphone, as connectivity is not limited to a touch enabled screen.
The WatchSeries 3 will take advantage of all the new features that WatchOS4 brings,
including a fully functioning Siri, P2P payments, a redesigned workout app, an
increased focus on heart rate monitoring, and more. Siri will offer up dynamic,
personalized content that will change depending on the time of day. As you use it
more, the smarter it will become.
Apple’s AirPods are the easiest way to interact with Siri, handle phone calls, and
stream music. Expect Apple to continue to push these two products together and
further integrate them into the fabric of their ecosystem.
Implications:
As the combinationof Apple Watchand AirPods starts to become consumers primary
devices, brands need to think about how to reach consumers on a voice + visual
consumer landscape. Brands need to think amount how to design for a limited UI with
voice being the enabling factor. These apps should be simple and offer a concrete
form of utility for the user.
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5. 4K Apple TV
Live sports has always been a huge deterrent for potential cord cutters. The new
Apple TV will have a dedicated sports tab that will feature every live or upcoming
game available to the user. If Apple is able to provide local sporting events through
some type of in-house streaming service, as opposed to simplyproviding a new place
to find ESPN broadcasts, it could really change the streaming landscape and make
cable companies run for the hills.
There was also a big focus, rightly so, on the availabilityof 4K content. To start, any
purchased iTunes movie will be upgraded for free to 4K. Additionally, the likes of
Netflix and AmazonPrime are eager to offer new 4K options. What could really be the
differentiator, is Apple's focus on creating original content. A dedicated and
addicting libraryof content, unavailable anywhere else could be a strong benefit
towards furthering your footprint into the Apple ecosystem.
Implications:
If the new iPhone is designed to be the hub for 4K content creation, the new Apple TV
is the place you share it with your friends and family. Integrating these two together is
a large part of Apples attempt to take over your living room, and furthers the trend of
empowering user created content.
4K content, live sports, and a simple user interface will be the driving forces behind
the adoption of the new Apple TV. Over the coming years, we'll begin to see a
greater percentage of cable users switch to streaming services, and in turn, over-the-
top (OTT) advertising will see massive growth. If your brand’s television presence is
only through traditional channels, now is the time to start seriously thinking about
OTT options.
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6. iPhone 8
The iPhone 8 features incremental upgrades over the 7, while still offering plenty of
leeway between the highly touted X. As for the 8, we're given a brand new glass
backing to facilitate wireless charging, a 12mp camera, 4K video capabilities, and an
A11 Bionic chip offering much faster processing power. For brand marketers, this
means that consumers will have decreased friction between creating truly compelling
content and will lead to a sense of professionalism in the average consumer. In turn, we
should see more and more content being shared across social media. The real game
changer comes under the hood in the form of the A11.
The A11 Bionic chip is a significant upgrade from the A10. It contains a neural engine
that helps to process some of the software involved in artificial intelligence and enables
the phone to process a lot of data on the device itself - a key distinction to eliminate lag
time in passing large amounts of data through the cloud.
Implications:
Apple has made it pretty clear that they are going to heavily invest in Augmented
Reality. The A11 chip allows AR applications to respond to real world objects and
events as quickly as possible, further bridging the gap between the real and
augmented. Brands can enhance user created content by offering a multitude of AR
capabilities as well as bring real time data into the experience.
What's more is the chips ability to facilitate neural engines. Earlier this year, Apple
released Core ML to the public, a way to help developers run machine learning
algorithms inside their apps. The logical next step is to allow developers to access the
neural networks inside the A11 Bionic chip. When that happens, we're in for the next
great wave of third party apps, and the beginning of a highly predictive Siri. For brands,
this means that a high amount of consumer decisions will be made through the use of a
proxy, and the need to market to those proxies will be just as important as marketing to
the consumer.
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7. Augmented Reality
Long-term, what we will remember from this Falls Apple Event is the initial offering of
hardware that took AR into the mainstream. The iPhone 8 and X are perfectly designed
to take full advantage of ARKit’s offerings and the use cases are going to fundamentally
change how consumers interact with their devices. In turn, it offers a compelling new
way to interact with brands.
The camera will become a users primaryplatform within their phone and in a sense the
new operating system from discoveryto creation to enablement. Whether that means
gaming, shopping, watching sports, or navigating a new city, will be up to the user, but
brands canfind a way to integrate themselves in nearly every category.
Simple branded filters and lenses will become more interactive through social media,
the ability to integrate live data will allow for complimentaryexperiences at live
sporting events, and the eventual pairing of artificial intelligence to augmented effects
will set the stage for a synthetic reality.
Implications:
The first major marketing use cases that we’ll see Apples ARKitflourish in revolve
around product discovery and purchase. The ability to engage someone with a
product, be it furniture, clothes, toys, or more, and allow them to try it out in the
comfortof their own home will push them increasingly down the purchase cycle.
Brands that deal inphysical retail will be hard pressed not to offer some type of
augmented reality experience.
Look out for a new category of apps that provide utility and entertainment in real time,
effectively blending into the physical environment.
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8. iPhone X
“The iPhone of the future”
There are two major upgrades that the X has over its 8 counterpart. Facial recognition
through an upgraded front facing camera and an almost bezel less screen. While the
later is an aesthetically pleasing feature and will surely impact the amount of content
consumed on the device, the former offers some very unique use cases.
Not only will it allow you to unlock your phone simply by looking at it, but it also
introduces Animoji. Your simple, 2D emojis, now transform into almost 3D like animated
faces that can mimic your actions and voice and bring a sense of personalization.
Expect users to share these like crazy and perfectly ties into the overall theme of
enhancing user created content.
As consumers become more and more familiar with these actions, look to see Apple
open up that camera to developers - allowing brands to animate mascots or logos and
aid in the creation of content and interaction.
Implications
The improvements to the front facing camera bring it out of the realm of ‘selfies’ and into
a platform of its own. FaceID will offer increased biometric security that brands should
use to ensure their users safety, and the depth sensing camera allows for new
interaction opportunities. With improved processing power on the device itself, we’re
heading towards a day where artificial intelligence will interact with augmented effects
to enhance our everyday lives and decision makings. Brands who take steps to prepare
for this day will stand to benefit in the long run.
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