This document provides an outline of the preliminary programme for a two-day conference on digital advertising. Day 1 will include sessions on industry trends, the impact of regulation, evolving publisher business models, and programmatic video. Keynotes will address measuring marketing performance and the rise of direct-to-consumer brands. Day 2 will continue with discussions of brand safety, optimizing human roles, and what advertisers want to see from the industry. Other sessions will explore topics like the transparency of the supply chain, creativity and interactivity, and embracing an ever-changing digital future. The event aims to explore both challenges and opportunities facing the digital advertising ecosystem.
Dual-Sided Business Model: Omnicom, AT&T, Indoor DirectJason Newport
A thorough POV/strategic partnership recommendation to AT&T Interactive I wrote in 2009, nearly a year after the launch of MobileBehavior. I've always been highly interested in dual-sided business models since reading case after case on the Dentsu/NTT DoCoMo/D2 JV which formed a JV called iMode. Essentially, a telecom company and an advertising agency got together and said, "hey, you do this well, we do this well... let's get together and make some money by developing and distributing mobile content." To me, anyway, that's a lesson from the east we should learn and apply as this flow economy races on and companies who were our competitors yesterday, become our partners today.
The "Mobile Advertising Innovation" document was a proposal to AT&T Interactive that paired the telecom giant's YP arm, with Omnicom's stable of creative agencies and talent to create mobile websites (WAP) for small business owners -- to supplement the advertising revenue generated from sales of Yellow Pages ads. It also added an additional hyperlocal component with the inclusion of an IP-addressable digital out of home network called Indoor Direct. I departed Omnicom shortly after the deal was done, and like many new and innovative media products and unconventional business models, I can only imagine this very promising initiative was shelved when it lost momentum it had gained through someone championing it and having the willingness to do something different and better for advertisers, media owners and agencies alike.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Dual-Sided Business Model: Omnicom, AT&T, Indoor DirectJason Newport
A thorough POV/strategic partnership recommendation to AT&T Interactive I wrote in 2009, nearly a year after the launch of MobileBehavior. I've always been highly interested in dual-sided business models since reading case after case on the Dentsu/NTT DoCoMo/D2 JV which formed a JV called iMode. Essentially, a telecom company and an advertising agency got together and said, "hey, you do this well, we do this well... let's get together and make some money by developing and distributing mobile content." To me, anyway, that's a lesson from the east we should learn and apply as this flow economy races on and companies who were our competitors yesterday, become our partners today.
The "Mobile Advertising Innovation" document was a proposal to AT&T Interactive that paired the telecom giant's YP arm, with Omnicom's stable of creative agencies and talent to create mobile websites (WAP) for small business owners -- to supplement the advertising revenue generated from sales of Yellow Pages ads. It also added an additional hyperlocal component with the inclusion of an IP-addressable digital out of home network called Indoor Direct. I departed Omnicom shortly after the deal was done, and like many new and innovative media products and unconventional business models, I can only imagine this very promising initiative was shelved when it lost momentum it had gained through someone championing it and having the willingness to do something different and better for advertisers, media owners and agencies alike.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Posterscope’s ‘Media Digest’ features in-depth analysis of the market, including a broad economic review and forecast, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the latest edition of our insight tool, Out-of-Home Consumer Survey 5, as well as how our partnership with Sysomos can benefit the social side of campaigns. Moreover, we deep-dive into mobile insights and provide a glimpse into the latest tools and projects recently launched by our media partners, and much more.
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
Y Media Labs (YML) Growth & Expansion PLanJason Newport
YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Posterscope’s ‘Media Digest’ features in-depth analysis of the market, including a broad economic review and forecast, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the latest edition of our insight tool, Out-of-Home Consumer Survey 5, as well as how our partnership with Sysomos can benefit the social side of campaigns. Moreover, we deep-dive into mobile insights and provide a glimpse into the latest tools and projects recently launched by our media partners, and much more.
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
Y Media Labs (YML) Growth & Expansion PLanJason Newport
YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
The Marketing Innovation Strategy. The tourism scenario worldwide, in the marketing innovation strategy field, is following the new wave of the consumer generated content meanwhile the marketing mix is playing a role around the word of mouth/word of mouse business challenging for new battles and horizons.
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Interact 2018 - Programme outline - Updated 20 march 2018
1. PRELIMINARY PROGRAMME OUTLINE
23 May 2018 - DAY 1
11.30 – 11.35 / PLENARY
Welcome and Introduction
Constantine Kamaras, Chairman, IAB Europe
Rob Beeler, Chairman of AdMonsters, Founder Beeler.Tech
The IAB Europe Chairman introduces the key forces transforming the digital
landscape and the strategies that can help businesses to adapt and thrive:
• The impact of regulation and public policy
• The importance of continual education and employee engagement
• The potential for publishers able to evolve their proposition
• The new technologies vying for a role in the digital ecosystem
• The prospects for the future of digital advertising
11.35 – 12.00 / PLENARY
Keynote - Industry overview
Rob Norman, Senior Advisor, GroupM
How did we get to this pivotal point for the digital ecosystem – and where
are we headed next? GroupM’s Advisor and former Chief Digital Officer, Rob
Norman is one of the most sought-after industry voices on the future of
digital. He explores the nature of the challenges that digital advertising now
faces – and how the industry can adapt to deliver continued growth.
12.00 – 12.30 / PLENARY
Presentation – Digital Ad Market growth highlights and Industry trends
2. Dr. Daniel Knapp, Executive Director, TMT Research & Analytics, IHS Markit
The latest research from IHS Markit shows digital advertising delivering 90%
of all advertising industry growth – and not just through its most high-
profile players. IHS Markit’s Senior Director Daniel Knapp reveals key
findings of the research, including signs of important emerging
opportunities in the digital ecosystem.
12.30 – 12.55 / PLENARY
Keynote – Italia Online
Andrea Leonardo Chiapponi, Chief Commercial Officer Large Account,
ITaliaOnline
To be announced
12.55 – 13.20 / PLENARY
Panel - Publishers fight back, Publisher 2.0
Anne Goodman (Moderator)
Dora Michail, Managing Director, Digital, The Telegraph
Carsten Schwecke, Chief Digital Officer, Media Impact GmbH & Co. (Axel
Springer)
Christer Ljones, Head Of Product, Schibsted
Not content to depend on digital advertising for revenues, progressive-
minded publishers are evolving their business models and opening up whole
new revenue streams. IAB US CEO Randall Rothenberg hosts a panel
exploring different strategies for growth: from eCommerce to advertising
alliances and native video.
LUNCH
14.05 – 14.25 / ART POINT
Presentation - The rise of the Data Protection Officer
Steve Lok, Head of MarTech & Ops, The Economist
From invisible background role to a vital driver of marketing and business
strategy: the Data Protection Officer epitomises the transformation taking
place in digital marketing. Our speaker will explore the key challenges in data
protection, and the value that it provides for businesses through a more
strategic approach.
3. 14.05 – 14.25 / PLENARY
Panel - Programmatic video: unlocking the power of automation
Nigel Gilbert, VP Strategic Development EMEA, AppNexus (Moderator)
Paola Colombo GM Adtech Publitalia '80
Imran Khan VP Global Strategic Development, Teads
Major brands and media agencies have swiftly come to depend on
programmatic buying for the delivery of display ads. However, automated
advertising can only reach its full potential through the most engaging format
available on digital platforms: video.
14.25 – 14.45 / PLENARY
Keynote - Control the cumulative exposure time per user to maximise
the memorization of your message
Yohann Dupasquier, Chief Executive Officer, TradeLab
While numerous studies proved a direct link between the exposure time and
the rate of ad memorization, brands want to exceed the visibility standards
applied to display ads to maximise the impact of their messages. Tradelab’s
CEO Yohann Dupasquier will explain in detail the functioning of its piloting
solutions of advertising exposition duration. Through a case-study, the
programmatic platform will present how to generate a significant uplift of
advertising attractiveness through cumulative exposure time, thus proving
that a qualitative approach favouring useful reach offers display visibility and
efficiency criteria comparable to the ones of video.
14.45 – 15.10 / PLENARY
Live stream Q&A - The EU, digital advertising and data
Giovanni Buttarelli, EU Data Protection Supervisor
Constantine Kamaras, Chairman, Board of directors, IAB Europe (Interviewer)
Giovanni Buttarelli is a prominent campaigner for modern and progressive
data privacy regulation for the EU in the digital era. Appearing via video link,
he answers questions on the likely impact of such regulation. This session will
explore the key regulatory challenges and incentives facing the digital
advertising industry, the impact on advertisers, agencies and publishers, and
how the behaviour of companies and consumers and the digital ecosystem
might change as a result. Book your Early Bird pass before 31 March and
have the opportunity to table a question to Giovanni Buttarelli.
15.25 – 15.55 / PLENARY
Panel – Guide to GDPR: The Transparency & Consent Framework
Townsend Feehan, Chief Executive Officer, IAB Europe
Speakers from MediaMath, Quantcast & AppNexus
4. Members of IAB Europe’s GDPR Implementation Group (GIG) will discuss the
uptake of the Transparency & Consent Framework that helps publishers,
advertisers, and technology companies comply with key elements of the
General Data Protection Regulation (GDPR when processing personal data
or accessing non-personal or personal data on user devices).
16.10 – 17.00 / SEMINAR ROOM
Training - GDPR for digital publishers, digital agencies and advertisers
Speakers from IAB Europe
Which provisions in the General Data Protection Regulation are the most
relevant to digital publishers and advertisers? What is the guidance of the
European Data Protection Board (former Article 29 Working party) on these
topics? This training session, provided by IAB Europe will provide insight
into applying the GDPR to the digital advertising supply chain.
16.25 – 17.00 / PLENARY
Keynote - Measuring what matters
Brad Smallwood, Vice President Marketing Science, Facebook
As new creative content and ways of thinking evolve, advertisers have
responded quickly by merging new tech with old ad formats. But you can’t fit
square pegs into round holes, and you can’t depend on old toolkits to
measure the success of new mediums. Building brand has changed in the
digital era. In this talk, Brad Smallwood, Vice President Marketing Science,
Facebook will discuss what’s next in measurement and explain why marketers
can’t rely on old techniques in order to track the performance of new ad
formats, channels and technologies. This session will explore what should be
in a marketer’s measurement toolbox today and why it’s not possible to
match old measurements to new realities. Ultimately, there can be no half
measures in the digital world.
COCKTAIL
GALA DINNER
MIXX Awards Europe & IAB Europe Research
Awards
5. 24 May 2018 - DAY 2
9.00 – 9.05 / PLENARY
Debrief and Opener
Rob Beeler, Chairman of AdMonsters, Founder Beeler.Tech
9.05 – 9.35 / PLENARY
Keynote - The Advertiser View
Franck Sineau, Group Media Department Director, Richemont
6. The world’s second-largest luxury goods business spends over half of its
advertising budget online. Franck Sineau explains why Richemont is
committed to digital platforms, how it uses data, and how it will evolve its
approach as the digital landscape transforms.
9.05 – 9.55 / SEMINAR ROOM
Training – IAB Europe’s GDPR Transparency & Consent Framework
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR
Transparency & Consent Framework this training session presented by IAB
Europe will offer the opportunity to ask any questions you may still have
regarding the implementation of the Framework from the Global Vendor List
to ensuring the best possible User Experience.
9.35 – 9.55 / PLENARY
Keynote - Direct to Consumer. An evolution in how consumer brands
create and extract value
Randall Rothenberg, Chief Executive Officer, IAB
Across virtually all product and service categories and segments, the
conventional source of differentiation and value is shifting from high-barrier-
to-entry, capital-intensive, owned-and-operated supply chains, to low-
barrier-to-entry, capital-flexible, leased and rented supply chains – and value
extraction, historically managed through cumbersome, third-party processes,
is now being accomplished via direct relationships between brands and
consumers. CEO Randall Rothenberg details IAB’s groundbreaking research
into the new world of Direct Brands – and their implications for media,
advertising, and marketing.
9.55 – 10.15 / PLENARY
Keynote - What Builds Brand Love
Anita Caras, Director Sales Insights EMEA, OATH
Ever wonder where brand love comes from? So did Oath. Oath has found out
by looking at the many underlying drivers of brand love in our latest global
consumer research study. We all know what love feels like, and we know
getting your consumers to love your brand is more important today than ever
before. But WHY does a consumer love a brand? What does that relationship
look like?...Come to this session and all will be revealed.
10.20 – 10.50 / PLENARY
7. Panel - Rewiring the digital supply chain: the transparency you’re
looking for?
Ciaran O’Kane, CEO, Exchange Wire (Moderator)
James Prudhomme, Managing Director EMEA, Index Exchange
Erol Soyer, CEO and Founder, ProgRox
Blockchain technology promises to bring new levels of automation to the
booking and delivery of digital ads – and provide new levels of traceability
and transparency in the process. Is a new technology the solution that can
increase trust in digital advertising? Or will it complicate the supply chain
further still? Ciaran O’Kane of Exchange Wire hosts a panel of ad tech experts
putting the future of the digital supply chain under the spotlight.
11.15 – 11.50
HOT OR NOT
Through a menu of expert-led side-sessions, we examine the prospects for
the digital ecosystem’s emerging technologies. Will they bring disruption and
opportunity – or simply distract marketers from the priorities they should be
focusing on?
11.15 – 11.50
Digital Outdoor – Speaker to be announced
The creative canvas of outdoor media promises new levels of digital
engagement – but can brands combine the capacity for personalised
targeting with visual impact at scale?
11.15 – 11.50
Presentation - Digital Audio - Marco Bertozzi, VP Sales Europe, Spotify
Does a world of personalized listening experiences have a role for brands?
We examine how creative and media strategies designed for radio must
evolve for the era of the playlist.
11.15 – 11.50 / SEMINAR ROOM
Digital Creativity - Shaa
To be announced
11.55 – 12.20 / ART POINT
Virtual Reality and Augmented Reality
A new storytelling platform delivering unprecedented, immersive
experiences? An empathy engine providing new levels of engagement? The
future of research? Or unavoidably awkward technologies that aren’t yet
ready for prime time? Will the real VR and AR please stand up.
8. 11.55 – 12.20 / PLENARY
Panel - Brand safety inflection point?
John Montgomery, Executive VP Brand Safety, GroupM Global (Moderator)
Neil Bowman, VP Advertising Technology, BBC Advertising
Anthony Hitchings, Digital Advertising Operations Director, Financial Times
Brand Safety may have beeen an overused phrase in 2017, but ensuring
brands have safe experiences online has arguably hit its inflection point.
Reacting to brands need for transparency the IAB introduced the ads.txt
standard. On top of that there have been serious concerns about contextual
advertising and a commitment from publishers and technology companies
to demonstrate compliance with best practice. So what have we learned and
what does the future hold for Brand confidence?
LUNCH
13.20 – 13.55 / PLENARY
Panel - Optimising the human: re-engineering roles for the new digital
ecosystem
Neslihan Olcay, Chief Executive Officer, Wavemaker Turkey, Chair of the
Education and Training Committee IAB Europe
Rob Beeler, Chairman of AdMonsters, Founder Beeler.Tech
Richard Dunmall, President, MediaIQ
Hossein Houssaini, Global Head of Programmatic Solutions, Havas Media
In an increasingly automated and AI-driven media landscape, businesses face
a fundamental choice: they can focus on efficiencies and push human beings
into the background, or they can leverage the extra capacity that technology
provides to empower their people. Ad Operations training consultant Rob
Beeler is joined by Hossein Houssaini of Havas and Richard Dunmall of
MediaIQ. Together they explore the talent development strategies that are
securing a role for intuition, empathy and humanity in the media supply chain.
13.20 – 13.55 / PLENARY
Keynote - Creativity and interactivity
Caroline Hugonenc, Global VP research, Teads
To be announced
14.15 - 14.50 / PLENARY
Panel - The way ahead. Just what do advertisers want to see next in our
industry. Hear directly from major brands
Barbara Sala, CEE Media Director, Coca Cola
9. Bastien Parizot, Global Head of Consumer Engagement and Personalization,
Nestle
Ben Sutherland, Chief Digital Officer, Diageo
Online advertising is the most accountable medium marketers have ever
had. It also brings frustrations. The advertiser view panel will be a frank
discussion of what works well, and what could be improved, independently
moderated by an experienced industry executive. Topics will be discussed
with panellists ahead of time and cover current issues such as GDPR
implications, data transparency and usage, creativity, perhaps direct to
consumer and brand safety. The moderator will ensure that areas you do not
wish to speak to are known. There may be questions from the floor. We have
Diageo and Coca Cola lined up as other panellists. Given the topic at hand it
will be great for the delegates to see and hear the views of the 'investors' in
this industry.
14.50 – 15.25 / PLENARY
Keynote - What Happens When Digital Giants Ditch Online Advertising?
Evgeny Morozov, author of The Net Delusion: The Dark Side of Internet Freedom
The rise of digital giants has been facilitated by their clever business models
which leverage personal data of their users and turn it into highly
personalized online ads. Yet, the seeming permance of those models, once
taken for granted, is increasingly put into question on a number of fronts. On
the one hand, the ability to find secondary uses to the networked
infrastructures as well as the data harvested in the process of selling online
advertising has allowed big tech firms to expand far beyond their original
business model and start offering services such as cloud computing and
artificial intelligence; those services tend to offer much higher profit margins
than online advertising (which itself is becoming more expensive due to
higher costs of traffic acquisition). On the other hand, growing concerns
about the negative social consequences of data extractivist models embraced
by digital platforms (e.g. the ease with which fake news proliferates online)
have pushed tech firms to consider other ways of monetizing their services,
including subscription or usage fees for the services they offer; governments,
on recognizing that tech platforms perform functions akin to those of utility
firms, might eventually help subsidize some of those charges and usage fees,
as long as it helps decrease the velocity and power of fake news. What are
the social ramifications of this shift away from online advertising as the
dominant force shaping the development of digital giants? And what would
happen to many of their users' online and offline activities that digital giants
have helped to subsidize, at whatever political and social cost?
10. 15.25 – 16.00 / PLENARY
Keynote - Embracing an ever-changing future for digital advertising
Amelia Torode, Founder, The Fawnbrake Collective
The importance of digital advertising to business growth will only increase –
but that doesn't make the future of digital advertising any more predictable.
To thrive, businesses must embrace the continual disruption that is
characteristic of the digital landscape. Brand strategist Amelia Torode
examines the practical changes that they can make, in order to do so: not just
executing digital transformation programmes, but building business
strategies, workplace cultures and supplier relationships that are optimised
for on-going change.
16.00 – 16.05 / PLENARY
Wrap Up
Townsend Feehan, Chief Executive Officer, IAB Europe
BOOK YOUR EARLY BIRD PASS
BEFORE 31 MARCH
Book here