DRIVE 2016 | 27 October - CIRCO: Providing the infrastructure for connected products

3. CIRCULAR WORKS

4. PROVIDING THE INFRASTRUCTURE
FOR CONNECTED PRODUCTS
Marcel Schouwenaar | The Incredible Machine
Jan Belon | Afdeling Buitengewone Zaken

5. 1
just
things
JUST THINGS FOUNDATION
ClickNL DRIVE
Circular Economy
meets
Internet of Things
DRIVE Festival - October 27, 2016

6. Workshop program
11.30 Welcome & introduction case
11.45 Round #1 - Design principles
12.00 Round #2 - Mash up
12.10 Plenary presentations
JUST THINGS FOUNDATION

7. 1
just
things
JUST THINGS FOUNDATION
“… increase the awareness
about ethical dilemmas in
the development of internet
connected products and
services”

8. Why?

9. Peak of inflated expectations
Technology trigger
Trough of Disillusionment
Plateau of Productivity
Slope of
enlightenment

11. Manifesto
10 Principles
Open for discussion
Guidelines for design
A tool for conversation
JUST THINGS FOUNDATION

13. Why does my
refrigerator
know my
birthday?
Veemgebouw
DDW 2016

14. Why this workshop?
The interplay between value drivers of
circular economy and internet of things
can drastically change the nature of
products and business models.
An exploration of both worlds…
JUST THINGS FOUNDATION

15. “To be sustainable, a system
must be responsive; actions and
behaviours must be connected
via data and knowledge.”
Tim Brown, IDEO

16. Tyres equipped with sensors
From selling to leasing
Make types last as long as possible
Make recycling as efficient as possible
The case of Michelin

18. WE AIM FOR THE WIN-WIN-WINIII

19. A complex web of stakeholders is forming around
IoT products: from users, to businesses, and
everyone in between. We design so that there is a
win for everybody in this elaborate exchange.
WE AIM FOR THE WIN-WIN-WINIII

22. WE MAKE THE PARTIES ASSOCIATED
WITH AN IOT PRODUCT EXPLICIT
VII

23. IoT products are uniquely connected, making the
flow of information among stakeholders open and
fluid. This results in a complex, ambiguous, and
invisible network. Our responsibility is to make the
dynamics among those parties more visible and
understandable to everyone.
WE MAKE THE PARTIES ASSOCIATED
WITH AN IOT PRODUCT EXPLICIT
VII

24. Thingformation
washing instructions for the IoT
Expiration date
Till what date does the seller of this product guarantee
that its online service or app will work.
Data laws
Which national or international data and privacy
legislation does this product and its online services
abide to.
Encryption
What is the type of encryption, if any, that is used when
this product sends data to its online service or app.
Trustwortyhness level
A simple gradation from A to G, not unlike an energy
label, that an independent agency assigns to the seller
of this product.
Companies
How many different companies are involved in making
this product work and process the data it produces
while you use it.
7RSA C
09/2022EU

25. WE EMPOWER USERS TO BE THE
MASTERS OF THEIR OWN DOMAIN
VIII

26. • Users often do not have control over their role within the network
of stakeholders surrounding an IoT product. We believe that users
should be empowered to set the boundaries of how their data is
accessed and how they are engaged with via the product.
WE EMPOWER USERS TO BE THE
MASTERS OF THEIR OWN DOMAIN
VIII

29. WE DESIGN THINGS FOR THEIR LIFETIMEIX

30. Currently physical products and digital services
tend to be built to have different lifespans. In an IoT
product features are codependent, so lifespans need
to be aligned. We design products and their services
to be bound as a single, durable entity.
WE DESIGN THINGS FOR THEIR LIFETIMEIX

33. Workshop program
11.30 Welcome & introduction case
11.45 Round #1 - Design principles
12.00 Round #2 - Mash up
12.10 Plenary presentations
JUST THINGS FOUNDATION

34. Round #1 - 11.45-12.00
III We aim for the win-win-win
(Recurring) business models; sustainable for all stakeholders, etc.
VII Make parties associated explicit
Building trust, informing the user, etc.
VIII Master of your own domain
Keeping things open, adaptable, accessible, hackable, etc.
IX Design for their lifetime
Designing an exit strategy, etc.
JUST THINGS FOUNDATION

35. Round #2 - 12.00-12.10
Switch groups,
we’re mashing things up!
Prepare your power pitch!
What makes your product the best?
JUST THINGS FOUNDATION

36. Workshop program
11.30 Welcome & introduction case
11.45 Round #1 - Design principles
12.00 Round #2 - Mash up
12.10 Plenary presentations
JUST THINGS FOUNDATION

37. SPOKEN COLUMN:
THE ECOLOGY OF THINGS
Douwe Jan Joustra | ICE Amsterdam

38. Y
Living
systems
Smart
systems
ECOLOGY
OF
THINGS
ECOLOGY
OF
THINGS

39. ECOLOGY
THINGS
DESIGN

40. www.ice-amsterdam.nl